The talking machine world (Jan-Dec 1916)

THE TALKING MACHINE WORLD 75 FROM OUR CHICAGO HEADQUARTERS (Continued from page 73) various kinds, form letters, etc. The department is already prepared to furnish Brunswick dealers with motion picture films for use in their local theatres. This film has already been shown in a number of theatres in Chicago, and has proven very effective. It shows a young woman demonstrating the Brunswick phonograph and shows her changing the sound boxes for playing the different kinds of records. Will H. Davenport, sales manager for the Brunswick phonograph department, reports that among the important Middle Western dealers just established are the following: Hayden Bros., Omaha, Neb.; Boutell Bros., Minneapolis, Minn.; Field-Lippman Piano Stores Co., and the May-Stein Co., of St. Louis, Mo.; C. E. Armstrong & Sons, Clinton, la.; Davison Bros. Hardware Co., Centerville, la.; Renier Music House, Dubuque, la.; L. Ginsberg's Furniture Co., Des Moines, la.; George B. Deyen, Bellevue, la.; Jacobs Novelty Co., Stevens Point, Wis.; C. S. Daniels, Wichita, Kan.; Lethin Bros., Moline, 111.; Herman Hamm, Cleveland, O.; Mayer-Marks Co., Cleveland, O.; Olof Olson, Muskegon, Mich., and J. W. Olds, Winfield, Kan. In Chicago the Brunswick Phonograph Shop at 19 East Jackson boulevard, is doing an excellent business, and is advertising vigorously in the dailies. The Spiegel's House Furnishing Co. is handling the Brunswick line at its main store at 127 South Wabash avenue, and at the company's four branch stores. Albert N. Bensinger has opened a Brunswick Phonograph Shop at 113 East Fifty-fifth street. It is exquisitely furnished, has two demonstration booths in white enamel, and the wall decorations and tapestries are in light blue. The store is already doing a good business in that locality. C. C. Briggs, formerly Iowa representative for the Edison Co., has been added to the Brunswick traveling staff, and will cover Iowa and Nebraska, making his headquarters in Des Moines. Heinemann Co. Enlarges Quarters The Otto Heinemann Phonograph Supply Co. have added to their local offices at 19 West Jackson boulevard and have increased their force. Mr. Ribolla, manager of the Chicago office, states that the business has increased enormously within the past few weeks and months. A large stockroom has been added adjoining the office rooms, and now a large stock is being carried. Mr. Ribolla says that the great increase in business has necessitated more than doubling the former force of employes. W. C. Pilgrim, recently appointed assistant sales manager of the Central West division, expresses his satisfaction with the new work. Three Talking Machine Dealers Move Another result of the excellent business conditions in the talking machine trade is to be seen in the recent removal of three local dealers to larger quarters. All three of the companies are located outside of the loop and unite in affirming the business of the present year to be the best in the history of the talking machine trade. The Boiler Piano Co., formerly located at 2164 Milwaukee avenue and now at 2385 Milwaukee avenue, has an increased number of booths at its new store and finds the talking machine department of its business steadily developing. Its only complaint is the shortage of machines. At present its warehouse is empty. The Boiler Piano Co. handles the Victor line. The Central Piano Co., of which Ray Healy is president, has removed to 204 South Wabash avenue and is doing a large volume of business This concern has also opened up a small branch store on Adams street in a part of the old Lyon & Healy Building. It handles the Columbia. The A. G. Dundore Piano Co. is removing from 1914 Irving Park boulevard to 3940-42 Lincoln avenue. The new quarters are located upon a busy corner at the intersection of Irving Park boulevard and Lincoln avenue. Mr. Dundore states that the month of October was the greatest in the history of the company. The A. G. Dundore Piano Co. handles the Sonora and Magnola talking machines. George B. Dow, who is moving from 35'2 West Sixty-third street to a new double store at 336338 West Sixty-third street, will in the future handle talking machines. No announcement has been made yet regarding the line of machines that he will carry. McCormack Adds Old Violin to His Collection John McCormack, the famous tenor, was recently in Chicago and while here purchased a rare old violin, a Joseph Guarnerius Del Gesu dated 1724. The instrument is one of the finest specimens of this great maker's work in existence, and was bought from Lyon & Healy for $18,000. Mr. McCormack gave a recital while in the city at the Auditorium Theatre. Seats The cover without a catch. The cover that needs no catch. AN ABSOLUTE ESSENTIAL To the manufacturer who is talking quality. It provides salesmen with an unanswerable argument, There is no "just as good." The Chicago Hinged Cover Support and Balance perfects perfection. A deft touch upwards and the cover stays open — noiseless — mechanically perfect. Of vital importance in a demonstration. CHICAGO HINGED COVER SUPPORT AND BALANCE CO. 144 South Wabash Avenue, Chicago "The last word" in re-creation of music. Produced by the "Orotund" Sound-Box Dealers should handle the "Orotund" outfits to make their machines universal in playing all records. Sample price to dealers $3.50, cash with order. Please mention make of machine when ordering. COMBINATION ATTACHMENT CO. 524 Republic Bldg. CHICAGO, ILL. for the entertainment were sold a week in advance. There was also a noticeable increase in the sale of McCormack records caused by the tenor's visit. Grafonola Shop Has Attractive Display In the window of the Grafonola Shop on Michigan boulevard appears this month an attractive display of Columbia records. Surrounding one of the larger styles of Columbia Grafonolas Attractive Columbia Window are pictures of operatic stars contributing to the Columbia library. From each of these a white ribbon extends to the records of the artists that are displayed beneath. At the left of the window Lazaro, the famous Spanish tenor, is specially featured in a separate display, four of his principal records being shown. Among the twenty other artists featured in the window are Mary Garden, Lillian Nordica, Emmy Destinn, Olive Fremstad, Slezak, Zenatello and Ysaye. Manager A. T. Boland, in preparing the display, used colored prints from the Columbia Co.'s publicity department. The border draping at the top of the window is especially worthy of note, giving as it does, a luxurious atmosphere to the entire display. Empire's New Advertising Matter The Empire Talking Machine Co. has just issued a new catalog for dealers, together with a folder containing six full-sized advertisements for use in dealers' local newspaper campaigns, and a small booklet entitled "Dorothy Decides," for distribution amongst prospective Empire customers. The catalog contains twenty pages of interesting reading matter and illustrations colored in mahogany of the various Empire styles. A brief introduction at the front of the book is signed by John Steinmetz, president of the concern, which effectively puts before the dealer the policy of the Empire organization. "Dorothy Decides" is an interesting short story featuring the tribulations of a family who have long done without a phonograph and who, after a period of doubt and hesitation finally decide upon the purchase of an Empire. The six advertisements for use in local newspaper campaigns have been prepared by advertising experts and emphasize the advantages of the talking machine in the home. (Continued on Page 77)