The talking machine world (Jan-Dec 1917)

38 THE TALKING MACHINE WORLD BUSY TIMES IN WINNIPEG News of Interest From This Progressive Trade Center in Western Canada Winnipeg, Man., March 8. — James Steele, traveler for the Western Gramophone Co., distributors of "His Master's Voice" products in the West, has resigned his position and has enlisted in the navy. The Western Gramophone Co. report an exceptionally good demand for Victor machines and records. A large shipment of Victrolas is now on the way. Herbert Kent, president Kent Piano Co., Ltd., Vancouver, accompanied by G. Langtry Bell, manager of the firm's talking machine business, visited this city en route to Toronto and New York. Joseph Tees reports Edison business as exceptionally good. G. E. Stanwood, of Stanwood's Limited, is at present in California, accompanied by Mrs. Stanwood. A. R. Hensen, of Newdale, a Victor dealer, joined the C. A. M. C. His Victor department is now conducted by C. H. Congdon. T. C. Muirhead, of Emerson, has disposed of his business to C. B. Whitman. He handles the Victor. R. Shaw has returned from a visit to the Columbia headquarters in New York. He also paid a visit to the Canadian headquarters in Toronto. Mr. Shaw spent a very enjoyable time, and stated that he was treated like a prince. He reports a shortage in records and the cheaper lines of machines, the higher priced machines now coming in quite freely. Mr. Fitch, manager of Babson Bros., Edison phonograph dealers, accompanied by his wife, paid a visit to the factory in New York. Mrs. Fitch is remaining in Chicago to continue her musical studies. Phonograph business is good Mr. Fitch states, the demand exceeding the supply, as there is a shortage of both machines and records. The Canadian Phonograph & Sapphire Disc Co., who until recently occupied 505 Builders' Exchange, have now removed to 408 Builders' Exchange, where they have more commodious quarters. M'r. Poisson reports a good month's demand for their various specialties. AN INTERESTING VOLUME On Music Appreciation, Written by Louis Mohler, Being Sent Out by the Educational Division of the Columbia Co. "Music Moods — A Basis for Music Appreciation," by Louis Mohler, A. M., is the title of an interesting book being sent out by the educational division of the Columbia Graphophone Co. to superintendents, music supervisors, music teachers, and everyone connected with the study of music in the schools. The aim of this book is to present standard music in the schools, in a manner that shall justify itself as an educational process, by a plan flexible enough for every day use, and simple enough to be used by the teachers as well as the supervisors. The method, generally stated, is the stimulation of interest through "mood"; through the imagination, quickened beforehand by poetry or story calculated to arouse the "mood" of the music, and thus not only heighten the enjoyment, but increase the appreciation and understanding. To aid the teacher in the presentation of these moods, teaching cards have been prepared. On one side are the "facts" of the composition, definitions, and a sketch of the composer. On the other side is the "mood," picturing in prose or verse the sentiment to be roused. This card refers by name and number to records listed in the Columbia educational catalog that carries out the idea of the individual cards. There is no doubt but that this method of presentation will be very successful, as widespread interest was shown by school superintendents and music supervisors attending the summer school sessions where the method was demonstrated. JOSEPH F. HIGGINS JOINS FORCE Joseph F. Higgins, well known in printing and talking machine circles, has recently joined the forces of the Emerson Phonograph Co., Inc., New York, manufacturer of Emerson records. Mr. Higgins was formerly the head of the order department of the Carey Printing Co., and more recently was general manager of the J. P. O'Connor Printing Co. He brings to the Emerson Phonograph Co. a wide experience in the handling of problems connected with the supply and purchase departments of business establishments. His acquisition is still another of the many recent evidences of the spirit of progress which is controlling the policies of the Emerson Co. MUCH ACTIVITY UP NEW YORK STATE Albany, N. Y., March 4.— T. R. Hawley, the traveling man for the American Phonograph Co., Edison jobber, of this city, reports a very good business for his house. A short time ago Mr. Hawley made a trip to Binghamton to visit his mother. AUTOMOBILE^DS IN SALES Gardner, Mass., March 4.— The Gardner Phonograph Co., of which George A. Murray is the competent manager, has done a large business during the first two months of the year and there is every indication that March will make an equally good showing. Mr. Murray is the owner of a handsome Oakland car which he uses to excellent advantage in bringing prospective customers to his shop which specializes in the Edison line. I 'S { J I i I A New Delpheon Worthy of the Name FULLY up to the standard already set by the Delpheon and a credit to American ingenuity and craftsmanship is this newest Delpheon. Easily might it pass for an instrument selling at $50 more. Already it is adding prestige to the Delpheon line through its distinctiveness and individuality. On it are found: The Modunome or expression control. The Record File — capacity sixty discs. m Removable Top — another Delpheon innovation. The Automatic Stop — sets automatically. The Automatic Cover Support The Universal Tone Arm and reproducer. Its Tone is just as sweet and full as in the higher priced models. The Cabinet is furnished in mahogany — either red or antique — and oak — either Jacobean or golden It stands 43 inches high and is 19 inches wide and 20'/i inches deep. Its heavy motor plays three twelve-inch records. Just as this new model is setting a new and difficult standard, so do the other models retailing at $100, $125 and $150 appeal to even the most discriminating. That is why the Delpheon is universally known as "The Phonograph with an Individuality" Correspondence with responsible dealers and jobbers who want an instrument of merit, invited, advertising plan establishes the Delpheon dealer. Our unique THE DELPHEON FOURTH and BOUTELL COMPANY BAY CITY, MICHIGAN fit l /* 9 i ! f I I