The talking machine world (Jan-Dec 1917)

THE TALKING MACHINE WORLD 59 DOEHLER DIE-CASTINGS A few of the various Talking Machine parts "Doehler" diecast. have attained their supremacy by the unvarying excellence of their quality and the unfailing reliability of the service behind them. Of the many instruments produced today, from the most elaborate cabinet machine to the more popular priced "Talker" the greater number, by far, are equipped with "Doehler" die-cast tone arm, sound box or both. The acknowledged prestige of the Doehler organization guarantees a product correct to the minutest detail. The enormous output of our three large plants permits of advantages to the users of die-castings as regards prices and deliveries not otherwise possible. That these facts are generally recognized is evidenced by the prominence and consistency of the extensive users of Doehler Die Castings. BROOKLYN. N.Y. NEWARK. N.J. TOLEDO. OHIO. BOOSTING PATRIOTIC RECORDS Kansas City Well in Evidence — Good Work of the Columbia Co. — Attractive Window Display That Has Won Favorable Notice Kansas City, Mo., March 5. — Kansas City has had a peculiarly fortunate combination of circumstances that have helped to boost the sale of patriotic records during the past week or so — and there certainly has been a rush for such records! The Columbia Graphophone Co. started the ball rolling early in February, with its patriotic windows exploiting such records. By the first of March nearly every store hand scriptions: "Patriotic music on Columbia records." "All Americans should have patriotic music in their homes." A picture of President Wilson bore the words, "We Take Our Hats Off to You, Mr. Wilson." In one corner of the window was a large card, bearing a map of the United States across which was the word "America," and beneath that, "I Love You." While the talking machine and sheet music dealers were advertising patriotic music, and the war talk was filling .the newspapers, a recruiting station was opened in Kansas City. Then came "The Crisis," a moving picture play, to the New Center Theatre, with a press agent who was on the job. He was an artist, and he plastered scores of downtown windows with the call to arms, with patriotic slogans, mentioning always "The Crisis," in a way to indicate that the crisis is now upon the country — and including some reference, when the signs were on music stores, to patriotic music. Each sign bore the address of the recruiting station. features are that it is non-drying, non-gumming, adhesive (but not sticky), unaffected by climatic changes and will not run or drop off or ball-up wherever applied, and we believe it fills a long felt want." FEATURE GRAND OPERA ARTISTS Will A. Watkin Co. Keep Columbia Records Before Minds of Operagoers During Recent Visit of Boston National Opera Co. to Dallas Dallas, Tex., March 3. — During the recent visit of the Boston National Grand Opera Co. to this city, the Will A. Watkin Co. featured in some strong publicity the fact that the voices of leading artists of the company, including Jose Mardones, Maggie Teyte and Maria Gay, were permanently recorded on Columbia discs, the latter being on sale at the Watkin Co.'s headquarters. The advertisements were attractive and secured excellent results. MAKES SOUTHERN TRIP HEAVY DEMAND FOR GRAPHITE Ilsley, Doubleday & Co. Compelled to Install New Manufacturing Equipment to Keep Up With Orders for Their Product Columbia Co.'s Patriotic Window Display ling records of any make had similar advertising, and many interesting displays were seen. The Columbia retail store had, perhaps, the most striking, stimulated, it may be said, by the offer of a prize from the factory, and every man contributing his best thoughts. This window was changed in minor details occasionally; and it was a very potent producer of business, not only for the Columbia store but for all Columbia dealers. The Columbia window carried three large machines; streamers from two on the ends reached to a shield resting against the center machine, on the shield the words "Columbia, the Gem of the U. S. A." Painted cannon balls bore shields with the following in P. Henry Ke'rler, of Ilsley, Doubleday & Co., New York, manufacturers of Ilsley's graphite phono spring lubricant, in a chat with The World commented as follows anent the business situation: "Owing to the increased demand from manufacturers, dealers and jobbers of talking machines, motors, supplies, etc., we have been compelled to install new machinery to meet the call for our graphite spring lubricant, which is now being used on practically all makes and styles of talking machines. We are now offering our 'Universal' graphite spring gear lubricant which has been prepared after exhaustive tests for the lubrication of gears, pinions, worms, pawls and spurs of all kinds used in the manufacture of talking machine motors. Its main Fred P. Oliver, vice-president of the Blackman Talking Machine Co., New York, Victor distributor, left New York recently, accompanied by Mrs. Oliver, for a visit to Old Point Comfort, Washington, D. C, and other points in that section of the country. mini MASTER WAX For a reasonable price I am able to deliver large or small quantities of the very highest grade of Master Wax. Write stating when it will be convenient for you to inspect samples. :: :: " Address Box 2000 | Care of TALKING MACHINE WORLD 373 Fourth Ave., New York §IIIIIIIIIIIIIIIIIIIIII!IIIIIIIIII«