The talking machine world (Jan-Dec 1917)

THE TALKING MACHINE WORLD 7d FROM OUR CHICAGO HEADQUARTERS— (Continued from page 77) puts a record on a machine that is equipped with the device and does so safely. The second part of the film shows the actual mechanical operation of the cover support, illustrating the even tension that is maintained when the top is at any angle and also shows how it can be adjusted to any height by a mere touch of the fingers. Where to Get Fibre Needles The Victor Talking Machine Co. recently sent to its jobbers the following significant notice: "To Victor distributors: Having disposed of our entire stock of fibre needles, we are glad to refer you to the B. & H. Fibre Manufacturing Co., 33 West Kinzie street, Chicago, 111., should you desire a further supply of this article. We are also sold out of fibre needle cutters, and will not be in a position to furnish these in the future. Yours very truly, Victor Talking Machine Company." Lyon & Healy Promotional Work L. C. Wiswell, who has charge of the talking machine business of Lyon & Healy, tells the World of some of this concern's recent wholesale promotional work. The troupe of Prince Helelue's five Hawaiian players, immediately after appearing in the Lyon & Healy concert hall during the latter part of February, were featured by the West Music Co., of Joliet, 111. This popular Hawaiian group have succeeded in creating greatly increased popularity and appreciation of Hawaiian selections wherever they have appeared. Wm. Nolan, in charge of the record department of Lyon & Healy's, has established a special educational department on their second floor where patrons can obtain expert advice on utilizing the Victrola in schools and business colleges. Here customers who wish to become familiarized with the aims of the Oscar Saenger Course in Vocal Training will be brought in contact with persons who can answer any question that may be asked concerning it. Mr. Nolan, himself, is at present carrying on an active campaign in Chicago schools to put the educational merits of the Victor more forcibly before teachers. Colonial Festival at Edison Shop On February 22 the Edison Shop held a Colonial party at their retail salesrooms on Wabash avenue to which were invited all of the shop's customers. The Edison Shop saleswomen were all dressed to receive the guests in special Colonial costumes, and refreshments were served from 2 to 5 p. m. A special concert was held in the Recital Hall on the first floor, but the second floor where the records are sold was the scene of the main festivities. On this floor an Edison DiamondDisc was kept running during the entire afternoon. The store was filled to the doors with patrons from 2 o'clock until 5, and everyone seemed to enjoy himself immensely. Brunswick Has Display of Parts The Brunswick Phonograph Shop has in its window this month a display of the various parts that go to make up the Brunswick machine. The mahogany posts, case and cover are shown separately as are also the motor, tone arm, filing device, tone regulator, etc. The tone chamber is given special prominence. Each separate part is connected to the window by a white ribbon which ends in a card describing the merits of that part. Hawaiian Serenaders Give Victor Selections Prince Jack Heleluhe's Hawaiian Serenaders played before Chicago audiences a number of time during the latter days of February and the first of March in the Lyon & Healy Concert Hall. The five ukulele artists succeeded in drawing large crowds to this store and on a few of the performances it was found necessary to turn away numbers of people who could not get into the hall. Miss Amy Awai was the individual "hit" of the aggregation of insular troubadours. As each selection was played corresponding Victor record numbers were displayed on the stage. The great interest in Hawaiian The Perfect Automatic Brake For Talking Machine Manufacturers and Dealers Simple construction. Easily attached. No Talking Machine complete without it. Write for sample and attractive quantity prices. PERFECT AUTOMATIC BRAKE CO. Room 400, 425 S. Wabash Ave., Chicago music has found its center at Lyon & Healy's. The interest of the public in the performances given by this Victor jobber and retailer has been great. Sells Sonoraxto Movie Stars Fred Aylesworth, manager of the talking machine department of the Julius Bauer Piano Co., tells The World of a recent sale made to a well-known movie star. The purchaser of the Sonora machine was Richard Travers, of the Essanay Co., of this city. Henry B. Walthall, another very well-known movie man, bought a Sonora phonograph some time ago and was so well satisfied with the instrument that his enthusiasm led Mr. Travers to desire the same machine. Mr. Travers selected the Sonora model "Elite," which retails at $175. New Brunswick Shop The John Church Co. announces that it will {Continued on page 81) AT LAST THE NEW "Playrite" NUMBER 1W IS PERFECTED— READY FOR DELIVERY Can be adjusted to required length for playing either style of record. Wriie Us Now for Samples and Prices AMERICAN PHONOPARTS COMPANY Edison and Pathe Sapphire Points for Sale! 212 South Wabash Avenue, Chicago, Illinois