The talking machine world (Jan-Dec 1917)

THE TALKING MACHINE WORLD 73 CONGRATULATIONS ON ANNIVERSARY The Stern Talking Machine Co. Have Built Up a Strong Organization Within a Year — Expansion the Keynote of This Establishment San Francisco, CaL;, April 6. — Frederick Stern, president and general manager of the Stern Talking Machine Corp., 1085 Market street, is receiving the congratulations of his manyfriends upon the company's first anniversary. With his customary progressiveness Mr. Stern is also using good-sized newspaper space to let the general public know that the Stern Section of Stern Store Showing Reception Room Talking Machine Corp. has passed the first milestone in its career. One year ago to-day Mr. Stern opened an establishment for the wholesale and retail distribution of Rex machines and records. His advertising appropriation was insignificant and his store was correspondingly small. In twelve months his business has increased so rapidly that he is buying machines in carload lots, his advertising contracts call for large space in all of the leading newspapers, and he is occupying ten times the original amount of store space. According to its present plans the Stern Talking Machine Corp. will expand considerably during the coming year from a wholesale standpoint. Co-operation along practical lines will be extended to the dealers, and every effort will be made to have the company's representatives achieve the same measure of success as the Stern Talking Machine Co. attained in its first year. THE OPTIMIST IS THE WINNER Sure, this world is full of trouble — I ain't said it ain't. Lord! I've had enough an' double Reason for complaint. Rain an' storm have come to fret me, Skies were often gray; Thorns an' brambles have beset me, On the road — but say, Ain't it fine to-day! What's the use of always weepin', Makin' trouble last? What's the use of always keepin' Thinkin' of the past? Each must have his tribulation, Water with his wine, Life, it ain't no celebration. Trouble? I've had mine — But to-day is fine. It's to-day that I am livin', Not a month ago, Havin', losin', takin', givin', As time wills it so. Yesterday a cloud of sorrow Fell across the way; It may rain again to-morrow, It may rain — but say, Ain't it fine to-day! TAKES CHARGE IN FITCHBURG Herbert E. Young, formerly manager of the Edison phonograph department of the Fitchburg Hardware Co., and more recently a salesman for Thos. A. Edison, Inc., has taken charge of the Edison phonograph department of the Iver-Johnson Sporting Goods Co., Fitchburg, Mass. David W. Gronquist, a talking machine salesman, died last week at New Haven, Conn., aged twenty-seven. "The Friend of the Dealer" The Hoffay AIRTIGHT Phonograph Models $75, $100, $150, $200, $250 HOFFAY TALKING MACHINE CO., Inc. 500 FIFTH AVENUE NEW YORK CITY BRUNSWICK SHOP IN WATERLOO, IA. Local Men to Act as State Distributors for the Brunswick Phonograph Waterloo, Ia., April 4. — Through a deal consummated between Chas. E. Owens and J. K. Munn, of this city, and the Brunswick-BalkeCollender Co., Chicago, this city will be made the chief distributing point in Iowa for the Brunswick phonographs. The local men have leased the building at 502 Commercial street and will spend a large sum in remodeling the building and installing elaborate fixtures and lighting effects. It is expected to be ready for occupancy some time during the current month, and will be known as the Brunswick Phonograph Shop. ISSUE NEW CATALOG The K. Nicholson Furniture Co., Chase City, Va., has just issued an attractive new catalog of its talking machine record cabinets which shows, four new styles of cabinets in addition to those previously listed. These cabinets have won recognition for their sturdy construction, and the fact that the best grade woods are used in their manufacture. The company is offering to send its dealers advertising helps which are said to be very effective, and have proven sales producers. The Victor Company Greatest among all American manufacturers from the standpoint of "Dealer Service", cannot consider each Dealer's distinctively individual needs. It is impossible. This we consider to be our function as a progressive Victor Jobber. It is our ambition to be of service to each individual dealer, whom we supply, in an intimate, personal way. The Oldest Victor Distributors in the South West KANSAS CITY, MO.