The talking machine world (Jan-Dec 1917)

78 THE TALKING MACHINE WORLD To Talking Machine Manufacturers : — IF you have not already investigated the merits of the VEECO Electric Motor, we would like to have you order of us a sample motor, unmounted, mount it yourselves on such board as you are using to mount your spring motors on; give it a thorough test when, if it meets with your approval, we shall be pleased to receive your further orders. If not satisfactory in every respect, return it to us for credit at our expense. This motor will be equipped with our special Vitraloid turntable which runs much more true than does any metal table and adds materially to the appearance of any talking machine. Our motor runs with equal efficiency on either A. C. or D. Cwithout changing connections. We guarantee it for a period of two years. We shall be pleased to furnish prices and circulars on application. THE VEECO COMPANY ZXTmZIZ LET MUSICAL QUALITIES COME FIRST Average Talking Machine Buyer More Interested in the Musical Qualities Than in the Mechanical Construction of the Machine The average purchaser of talking machines is much more interested in the music it will produce than in the details of its mechanical construction, and more than once salesmen have been urged that while they should naturally be acquainted with mechanical details to offset possible arguments, they should devote their first and foremost attention to the construction of the musical possibilities of the machine. This point is well made by an article in "The Voice of the Victor," which said: "Do you talk motors or music to your customers? We went recently into a small store for the ostensible purpose of securing a Victrola. The salesman was in earnest and very, very courteous, but the first thing he did was to tell us that the Victor motor was the simplest of all. That, of course, is true, and he might have let it go at that, but he insisted on going into details. We listened patiently to a veritable cascade of information about cranks, gears, pistons and what not (not very good 'simplicity' talk to a man who is not a mechanic), and then endeavored to turn to other matters. 'Does John McCormack sing for the Victor?' 'Oh, yes; he sings for the Victor exclusively, but as I was saying ' and back he went to the crank and the driving rod. 'What other artists are singing for the Victor?' 'All the leading artists of the day. And the Victor motor wears better than any other motor in the world. The extreme simplicity of the action of the downward drive ' We gave up, and asked to hear some Victor records. We found them infinitely more convincing than anything the salesman said." August Jahn Co., Inc., New York, has been chartered with a capital stock of $10,000 to engage in a general carpentry and cabinet making business, and the manufacture of phonographs, toys, etc. Hear the Wonderful Fulton Alden Phonograph AT THE National Music Show BOOTH 44 Dealers unable to attend the Show should send for details concerning this remarkable instrument. fultON-ALDEN co WAUKEGAN, ILL. FIRE AT EDISON PLANT Fire early Saturday morning destroyed the one-story building at the Edison works at West Orange, which escaped destruction in the great fire at the plant in 1914. The building was No. 10, a frame structure SO by ISO feet. In it, among other processes, took place the mixing of the materials which make the discs used in the talking machines. A spark from one of the motors operating the mixing machine ignited some of the material and it flared up. The loss is about $50,000. AN INTERESTING ANNOUNCEMENT In another part of The World will be found the interesting announcement of the Gulbransen-Dickinson Co., of Chicago, in which arguments are set forth that should appeal to talking machine dealers. The policy of nationally advertising their products has given the pianos and players of this house a standing that is of interest to the talking machine trade, which has been developed on a foundation of one price. NEW DOMESTIC LlNlTONTHE MARKET Philadelphia, Pa., April 23.— The new line of Domestic talking machines are ready for the market and they certainly represent an interesting addition to the talking machine field. Many new and attractive features have been incorporated in the new line, and as the bulk of them are proprietary with the Domestic Talking Machine Corp, in view of being covered by patents granted and in process, the Domestic people have every reason to expect a large volume of business. The company has taken large space at the National Music Show to be held in Chicago May 19-26, where they expect to exhibit the full line and they are extending to the trade a most cordial invitation to visit them. 0. C. JELL MARRIED G. C. Jell, general manager of the Columbia Graphophone Co.'s recording laboratories, New York, was married on April 28 at Memphis, Tenn., to Miss Aileen Shea, a talented musician who has been prominent in the various amateur vocal recitals and concerts in that city.1 Mr. and Mrs. Jell spent a ten-days' honeymoon down south, and are now residing in New York. When Mr. Jell returned to his office his associates took particular pains to play a number of records particularly applicable to the distinguished event. FOR 5 PER CENT. WAR REVENUE TAX The War Revenue Bill, which is now being fought out before a sub-committee of the Finance Committee of the Senate, carries with it the provision for a 5' per cent, tax on all musical instruments at the source, i. e., the factory, as well as a similar tax on talking machine records. The talking machine men are making a strong protest against the proposed tax. The Gately-Haire Co., Albany, N. Y., have certified to an increase of capital from $25,000 to $50,000. TRANSFER NAME= PLATES %n Cft Postpaid to any addre.s in U. S. A. i / 200, $10.00 300. $12.50 500. $15.00 f Any one to three lines of lettering printed in gold lace. Size not to exceed s's" x LW . Special size, brush and directions included with order. Any dealer can apply. GLOBE DECALCOIWANIE CO. JERSEY CITY, N. J. To the Trade ! We have been unavoidably delayed in the production of our MOTORS, but shipments will positively be made on or before June 1 5th. We have a double spring motor absolutely fool-proof that plays five 10inch records with one winding. Price for sample $3.25. Quantity prices on application Write today for details PHONOGRAPH PARTS CO., 7 West 22nd St., New York