The talking machine world (Jan-Dec 1917)

7S3 THE TALKING MACHINE WORLD Every time you sell an electrie Columbia Grafonola to a customer, you have made a beautiful profit— you have made a certain and regular record buyer— you have added one more completely pleased and actively interested customer. ( Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Co Woolworth Building, New York INTERIOR TREATMENT AFTER ADAM SCHOOL EFFECTIVE The Remarkable Transformation Effected in th e Interior of the Establishment of the Eastern Talking Machine Co. in Boston Demonstrates Artistic Work of Unit Construction Co. On April 16 E. F. Taft distributors, recently spent a few days at French Kick Springs, Ind., where he enjoyed a well deserved rest. As the accompanying illustra of the Eastern Talking Machine. Co., of Boston, opened to public j?iew -their new Victrola department, which is perhaps ' the most effective interior treatment |jf a talking machine establishment in the country. : .S.ome views showing the remarkalfle effects, .'secured by the skilled artists of the Unit Construction Co. are to be found on pages 40 ij-nd 41 of this issue. They are worth consideration. Entering the department, which is located on the second floor of their building, 177 Tremont ' fcjtreet, Boston, and of easy access either by elevator or stairs, of generous width, the visitor jjs first impressed with the graceful beauty, stately proportions and atmosphere of restful refinement which pervades throughout. Consistently executed, decorated and finished to the last detail in the exquisite style made famous by the Adam Brothers, which decorative style is "now in such vogue in this country, this department constitutes a fitting home for the display and sale of Victor products. The main color scheme of ivory and silver blue is' happily contrasted with rich carpetings;of golden russet and furnishings in English brown mahogany with upholstery of silver bide velour. The effect is further heightened by the lighting fixtures, ceiling lights being of alabaster and wall brackets of gold bronze, also lamps; mirrors and other objects du vertu. The delicate Adam detail with graceful urn, medallion, rosette and garland ornamentation in ivory and blue is carried out, even to the ceiling, which with its light ivory satin finish reflects a soft restful light: in fact, the quality of restfulness pervades the entire department, the sort of restfulness which invites the hearing of the world's best music, the environment being in keeping with the artistry of the rendition. The beautiful reception room or lobby, whose casement windows with their delicately leacjed panes give .an unsurpassed outlook on the famous Boston Common, rewards, the customer who by chance is forced to await an appointment or access to one of the demonstrating rooms. While" great thought and care have been devoted to the decorative features of the department, practicability has been of prime consideration throughout. Entering the department either from stairs or elevator one comes in immediate contact with record stock racks and record counter with plate glass top, which, while in the prevailing Adam design, immediately • impress the customer with their capacity. Ten to twelve customers may be served at .'one time' from this counter, and the purchaser .with a prepared list of records can secure same in muiinmm time; a noiseless pneumatic tube teysterri in immediate conjunction taking care jpf all nqcessary sales record or delivering change iwithout a moment's delay. | Femfteerf ' "demonstrating rooms of generous proportions,, beautifully wainscoted, furnished and lighted and refreshingly ventilated -by an electric system, noiseless in operation, ~ offef an irresistible invitation to the patron for i'ji complete revue, of the latest record offerings'. Heavy plate glass and patented construction give these demonstrating rooms an unusual degree of sound insulation. The relative position of the demonstrating rooms and record stock makes for high efficiency in sales service and permits one sale's person to care for the wants of two or three customers at one time; in fact, the entire derpartment breathes efficiency from every standpoint. _ \. -r, ^ XX ' ''! ' The Eastern Talking Machine Co is certainly to be congratulated upon this exceptional department, the planning, designing and "execution of which, down to the last detail of decoration, was placed in the hands of the Unit Construction Co., of Philadelphia, welhknown factors of the Unico system of equipment for talking machine and piano departments. "CAUGHT Arthur ON THE GOLF LINKS D. Geissler Trys His Luck French Lick Springs Links the Arthur D. Geissler at French Lick Springs tion shows, Mr. Geissler managed to -find some spare time for the golf links, and we understand that his "card" would entitle him to recognition in any Victor distributors' tournament. Arthur D. Geissler, president of the New York Talking Machine .Co., New: York, and Chicago Talking Machine Co., Chicago, Victor ■ The' Clark & Jones Piano Co., Birmingham, Ala., will move into new quarters in the Earle Building, 1913 Third 'avenue, on June 1. The Tone Arm You Have Been Looking For A new universal tone arm and souqd box that is bound to make a name for itself. It has all that can be desired iij the way of clear, rich and musical tone. Price in thousand lots, $1.50 Write fof particulars and district agencies ANDS KOCH 296 Broadway New York City