The talking machine world (Jan-Dec 1917)

THE TALKING MACHINE WORLD 69 Every home, without exception, is a market for a Columbia Grafonola; where there is a piano or no piano, where there are children or no children; the market is as broad as the love of music and entertainment, which is universal. (Write for "Music Money," a book "full of meat" for those dealers interested in quick and frequent turnover of capital.) Columbia Graphophone Co. Woolworth Building, New York TRADE CONDITIONS IN LOS ANGELES Business Continues Active With Scarcity of Small Styles to Supply Demands— Dealers Through Newspapers and Window Displays Keep Well in Evidence— News of the Month Los Angeles, Cal., June 6.— All Los Angeles dealers are greatly pleased by the way in which business is keeping up to and even passing former records. All the jobbing houses are experiencing the same old trouble of getting their goods through. The local dealers have been ordering all their special records for the last two or three months by express, in order to be sure of getting them at a stated time. The scarcity of the small models in all makes of machines has been quite noticeable, as this s the time of year when there is a large demand for these sizes. A great many people in this part of the country who have large machines at home delight in taking a small one on trips to the beaches or mountains where they make splendid outdoor entertainers. The Southern California Music Co. has received one of the Edison Diamond Disc phonographs of the Elizabethan Period model. This is one of the handsomest instruments ever brought to Los Angeles, and has attracted a great deal of favorable comment. The Birkel Music Co. have had a very interesting display of a Whitehead torpedo, the kind used in the U. S. submarines, in the window opposite to the one which they display their Victor machines, and it has attracted a great deal of attention. Manager Beck, of the Victrola department, reports business on the increase. The Bartlett Music Co. have opened up their new talking machine department at their present location, 231 South Broadway. Frank Salyer, who has been with the house for years, is in charge. The Bartlett Co. are planning to have up-to-date quarters when they move into their new store at Seventh and Hill streets. They are exclusive Columbia dealers. Miss Honorina Biscailuz, for a number of years connected with the Southern California Music Co., has taken a position in the talking machine department at the Wiley B. Allen Co. The shortage in needles is still bothering the dealers, as most of them are entirely out and unable to get any from the Eastern manufacturers, who claim they are many months behind in their orders. Most houses are selling needles at 10 cents per hundred, and it looks as if the price would go to 15 cents before long. C. S. Ruggles, local manager for Sherman, Clay & Co., Victor jobbers, says his freight shipments are coming along better than heretofore, and has hopes of being able to relieve the shortage both in records and machines. Mr. Ruggles says the new Victrola XIV has made a hit with all the dealers, and that the demand for it is so great that he is unable to supply one-fifth of his orders. O. A. Lovejoy, manager for the Diamond Disc Distributing Co., Edison jobbers, has just received three carloads of machines and records from the factory this week. Mr. Lovejoy is very much satisfied with the business. The Motor of Power and Efficiency That is what the Mandel Motor embodies. By concentrating our production on one type of motor we produce an efficient product — now in actual service in thousands of Mandel machines. Our present facilities will enable us to take on more motor contracts. If you want quality motors that perform their work precisely, we can supply you. Mandel Motor and Phonograph Parts Write for descriptive WM(!llll(llh*% pamphlet o f Mandel Motors, «S$iiiiN«l Tone Arms and Sound Boxes. Mandel Manufacturing Co. INC. 501-511 S. Laflin Street CHICAGO ILLINOIS