The talking machine world (Jan-June 1918)

March 15, 1918 THE TALKING MACHINE WORLD 107 INVISIBLE HINGES Preserve Beauty "KWir^'tf^r^'ssswi In many beautifully designed, finely finished Talking Machines, Pianos, Music Cabinets, Piano Players, and Benches, the elimination of the unsightly protruding Hinge is essential to preserve the beauty of the design. Design and Construction The fine cabinet work which is required in many instances to preserve the disguise of the instrument requires that the hinges be as inconspicuous as possible. SOSS Hinges are Invisible. Write for catalogue "T" SOSS MANUFACTURING COMPANY BROOKLYN, N. Y. S SAN FRANCISCO 164 Hansford Bldg. (DETROIT— 922 David Whitney Bldg. Canadian Representatives — J. E. Beauchamp & Co., Montreal, Can. 435 ATLANTIC AVENUE LOS ANGELES, 224 Central Bldg.| Branch Offices "COLUMBIA RECORD" REAPPEARS Popular House Organ of Columbia Graphophone Co. in New Dress and Full of "Live" Copy The "Columbia Record," the popular house organ, which was published by the Columbia Graphophone Co. for several years, and which was temporarily discontinued some time ago, made its reappearance this month in new form, and judging from the success of the first number the new "Columbia Record" is destined to become a most popular house organ. The form of the new "Columbia Record" is decidedly individual and distinctive, the paper being issued as a four-page newspaper, each sheet measuring 18" by 27". This makeup permits of the introduction of attractive illustrations with plenty of text. On the first page of this new publication is presented a group of pictures showing how Columbia dealers have utilized the new window display service inaugurated by the Columbia dealer service department. There are also presented several letters received from Columbia dealers throughout the country commenting upon the value of these displays, and the impetus that they have given to record sales. There is a column story on the first page regarding "Thornton Burgess Week," and reproducing some of the fantastic characters which have made this author's Bed-time Stories famous. Other pages of this new "Columbia Record" reproduce some of the new Columbia car cards, which are multi-colored masterpieces of lithographic art, and which form one of the most effective links in the dealers'1 advertising campaigns. There are also reproduced several of the new Columbia advertising cuts, free electrotypes of which are sent dealers on request. One of the most valuable articles in this new "Columbia Record" is a list of the tentative tours of Columbia artists, giving a detailed account of the different cities at which they are scheduled to appear during the next few months. Among the Columbia artists listed in this section are Barrientos, Casals, Cincinnati Symphony Orchestra, Eddy Brown, Lucy Gates, Leopold Godowsky, Louis Graveure, Josef Hofmann, Margaret Keyes, Morgan Kingston, Florence Macbeth, New York Philharmonic Orchestra, Oscar Seagle, Helen Stanley and Eugen Ysaye. There are other practical suggestions in this first issue of the new "Columbia Record," which is being ably edited by Paull Hayden. The purpose of the new publication is well summed up in the following editorial comment: "You are the most important man in the Columbia business — because you sell Columbia product. Without your efforts there would be no Columbia factory, no Columbia Grafonolas, no Columbia records, in fact, no Columbia Co. You are the wheels, the belts, the pulleys, the engine, the coal, the steam, the power which is making Columbia what it is to-day and will make it what it will be to-morrow. "Our factory knows unless they give you the right product they will have to shut down. Our executives know that unless they give you what you want and what you can sell there is no excuse for their existence. "Having proved to you your importance we are glad to announce the reissuing of the 'Columbia Record.' It is to help you be more important. It is to be one of the most unique and dealerish dealer house organs in existence. ".We want to tie up the smallest Columbia dealer in America with the biggest Columbia sales ideas. "In addition to sales plans developed by our sales experts the 'Columbia Record' will tell stories of successful plans developed by other Columbia dealers. Here's where you come in again. Let us know any time you make a successful sale. Your success is as good as the next fellow's and we want to give everyone the benefit of your ideas as well as give you the ..benefit of everyone else's ideas." REPUBLIC CO. CREDITORS TO MEET Chicago, III., March 11. — The first meeting of the creditors of the Republic Phonograph Co. of Illinois, which was adjudicated bankrupt on March S, will be held at the offices of the referee in bankruptcy, Sidney C. Eastman, at S3 West Jackson boulevard, March 19. STILL MORE PROOF OF HOW WORLD ADS BRING BUSINESS B. R. FOR8TER. PREB, Qt TRBA3 H. ETT1NGEB. V'CE PRZB. k w. acton. Secretary HIGHEST QUALITY UNIFORM TALKING MACHINE NEEDLE IN THE WORLD Brilliantone Steel Needle Co. OF AMERICA. Inc. MARBRIDGE BUILDING Broadway & 34th St Rooms 657-659 NEW YORK CITY MADE IN AMERICA AMERICAN LABOR Phones Grel'. j ||yg March 1st ,19l8. The Talking Machine World, 373 fourth Avenue, Mew York City. Gentlemen; ^e take great pleasure in complimenting your good paper on the splendid results we havs obtained from our advertisments in your monthly. . According to reoords which we have in our office and which are open for inspection, we novo received inquiries from prospective buyers of talking machine aeadlesj from all parts of the united States, Canada and foreign countries, vho refer to having seen our add in the "Talking Machine World." As a constant advertiser in your paper, we believe that you would be pleased to know of these results.. Vie can cheerfully rscoramend the Talking Machine V.'orld to any advertiser in search of an effective advertising medium. Wishing your paper much success and assuring you of our hearty support, we are, Yours very truly, ' 3RI1LIA:'T0:TE STESi/^EEDiS -CO . BY BRF.uL. PRESIDENT. contingent upon Sttiitc*. A. ck^uu or other cau*e» beyond • Prices « object to chnmte vrithout no tie*.