The talking machine world (Jan-June 1918)

April IS, 1918 THE TALKING MACHINE WORLD iii Are you selling your share of Columbia Records heartening our boys at the front ? There are Graf onolas in every Y. M. C. A. and Knights of Columbus Hut, and new records are like letters from home. Columbia Graphophone Co Woolworth Building, New York the leading dealers of Los Angeles. The occasion was on the night of her concert, April 8, at Trinity Auditorium. The presentation speech was made by Len Behymer, our local impresario, in his usual faultless style, and the Madam responded with a few well-chosen words of thanks. The following dealers were the donors of this beautiful gift: Andrews Talking Machine Co., Barker Brothers, Geo. J. Birkel Music Co., Southern California Music Co. and the Wiley B. Allen Co. Hamburger & Sons had the formal opening of their new phonograph department on April 1. It is located on the third floor and is complete in every detail. Every person calling at the department received a beautiful souvenir. This house will carry the Columbia and Brunswick machines. C. H. Yates, special Coast representative of the phonograph department of the BrunswickBalke-Collender Co., is now making his headquarters in Los Angeles, dividing his time between this city and San Francisco. He formerly covered Southern territory for the Diamond Disc Distributing Co., Edison jobbers, and later managed the Spokane branch of the Pacific Phonograph Co. until sold to Edison Phonographs, Ltd., in 1917. Mr. Yates expects to build up an excellent trade for the Brunswick in this territory. THRIVING SCRANTON STORE STRONG DEMAND FOR SMALL MOTOR Reported by the Melophone Talking Machine Go. — Materials Purchased Before War The Melophone Talking Machine Co. are finding the demands for the small single spring motor to be on the increase. ' Since the first of the year several contracts have been closed whereby deliveries in quantity lots during the balance of the year will be made to several concerns. The Melophone Co. has been unusually successful in meeting the requirements of the trade wishing a small motor for popular-priced machines which will give reasonable service. One of the reasons why this house can still market their small motor at low prices, according to the officers of the company, is the fact that all the materials entering into the motors were purchased before the war. Henry Sobel, president of the Melophone Talking Machine Co., is very active in the third Liberty Loan drive, being a member of one of the committees of the Patriotic Service League. OTTO B. HEATON'S NEW WAR POST Columbus, O., April 8. — Otto B. Heaton, one of the proprietors of the Heaton Music Store, at 369 Fifteenth avenue, this city, has been appointed Army Secretary for the Y. M. C. A., and will leave for France very shortly to take up his new duties. Mr. Heaton has long been interested in Y. M. C. A. work and feels that he can best do his bit by assisting that organization in its efforts to increase the comfort of the soldiers on the field. The business will be continued by his brother, C. W. Heaton. Temple of Music Has Most Artistic Victor Quarters Under Management of G. W. Deetz Scranton, Pa., April 8. — One of the most successful talking machine establishments in this section of the State is the Temple of Music in this city, which handles the Victor line, and has developed a profitable Victrola and Victor record business. This establishment is under the management of Guy W. Deetz, formerly connected with the Emerson Piano Co., Decatur, 111., and G. W. Deetz well known in Western talking machine circles. Mr. Deetz came to Scranton with a thorough knowledge of the retail Victor business, and his practical experience in this field has been an important factor in the success of the Temple of Music. This establishment was opened last fall by Stoehr & Fister, and is considered one of the most attractive Victor establishments in the East. It is a consistent user of advertising space in the newspapers, and Mr. Deetz, who is a firm believer in the value of this publicity, takes advantage of every opportunity to feature the Victor line. The Temple of Music is becoming more than a retail store, for it has a concert hall, which seats 500 people, and which has been the sceneof many important musical events. Mr. Deetz has made this store a community proposition, and its prestige, together with the store's splendid sales totals, reflect the practicability of his ideas in this field. CLEVER PUBLICITY POINTER The T. L. Rdark Estate, house furnishers and Victor dealers in Greenville, Ky., have adopted a most attractive gummed label for placing on Victrolas sold by the company. The gummed label is attractive in design and, in addition to the well-known Victor trade-mark, carries the name and address of the company. It has a metallic finish, and represents dull brass in appearance. The' company states that it will be glad to send a sample of the label to other dealers on request. CREDITORS TO MEET A meeting of the creditors of the W. K Cowan Furniture Co., bankrupt, Chicago, will be held on April 15 in Room 907, Monadnock Block, 53 West Jackson boulevard, when creditors may examine the bankrupt, file their claims and transact other business in like order. Don't put off till to-morrow the Liberty Bond you can buy to-day. THENEW VEECO MQTQR MAKES The Electric Way the Ideal Way All experimenting has been done in advance at the Veeco factory. Any mistakes have been rectified before, and not after, the Motors have been put on the market. The Improved Veeco Electric Motor is designed primarily and exclusively for talking machines. Runs on either A. C. or D. C, 100-125 volts, without adjustment. Supplied to run on any voltage from 6 to 250. Mounted on 12 or 12^ inch square mahogany boards ready to install. Combined with the VITRALOID Turntable it makes a complete motor unit for high-class machines. SEND FOR THAT SAMPLE TODAY Then rush your order to insure prompt deliveries. THE VEECO COMPANY 248 Boylston St. Boston, Mass.