The talking machine world (Jan-June 1918)

June 15, 1918 THE TALKING MACHINE WORLD 13 Every family in your town is a live prospect for a Vacation Grafonola. Are you ready to go after this business? Let Columbia Dealer Service Department help you. Columbia Graphophone Co NEW YORK VALUE OF COOPERATIVE PUBLICITY TALKING MACHINE EXPORTS CONCERTS FOR FACTORY WORKERS How the Yahr & Lange Drug Co. Advertised the Eight Dealers Handling the Sonora Line and Themselves in Milwaukee Recently Milwaukee, Wis., June 3. — The Yahr & Lange Drug Co., of this city, distributors in this territory for the products of the Sonora Phonograph Sales Co., recently used in the local newspapers a striking half-page advertisement which won considerable comment in the local trade. This advertisement was the first one in a series of co-operative advertisements, and it served to definitely establish in the minds of the local trade the prestige and importance of the Sonora line. The center of the space was used by the Yahr & Lange Drug Co., which presented a splendid selling talk relative to the tone qualities of the Sonora phonograph. Surrounding this advertisement were the cards of eight Sonora dealers in this territory, each card presenting a distinctive message, and calling attention to some special merit of the Sonora phonograph. Among the dealers represented in this co-operative advertising were Wm. Klug & Sons, Thien-Pentler Sonora Shop, Alf. W. Fuchs, J. B. Bradford Piano Co., Theo. Mueller, Noll Piano Co., Edward Jensen and the Model Drug Co. EMERSON CO.'S ANNUAL REPORT President Emerson Tells of Company's Progress for Year — Substantial Profit Reports The Emerson Phonograph Co., New York, has just issued its annual report for the year ending April 30, 1918. Considering general manufacturing conditions for the past year, this report is very satisfactory, as it shows a substantial net profit. In submitting the report to the stockholders, Victor H. Emerson, president of the company, called attention to some of the important factors that entered in the company's manufacturing activities the past year. He commented upon the fact that the retail price of the 7-inch record was advanced from 25 cents to 35 cents, insuring a more satisfactory profit to the company, its jobbers and its dealers. He also stated that the new 65-cent record was meeting with pleasing success, and that plans are now being made for an aggressive campaign during the remainder of the year. Referring to the outlook for 1918, Mr. Emerson said: "The outlook for the coming year is difficult to forecast, as it depends very largely upon the duration of the war, the price of raw material, as well as fuel, labor and transportation conditions." The Helbig Bros. Piano Co., Washington, D. C, has been incorporated with capital stock of $40,000 to manufacture and deal in pianos, organs, talking machines and records. The incorporators are Fred W. Helbig, Jr., Harold H. Helbig and Nettie M. Helbig. The Figures for March Presented — Exports Show Machines and Records Both Increase Washington, D. C, June 4. — In the summary of exports and imports of the commerce of the United States for the month of March, 1918 (the latest period for which it has been compiled), just issued, the following figures appear: Talking machines to the number of 9,234, valued at $239,049, were exported in March, 1918, as compared with 7,417 talking machines, valued at $187,833, sent abroad in the same period of 1917. The total exports of records and supplies for March, 1918, were valued at $199,903, as compared with $163,632 in March, 1917. For the nine months' total 69,945 talking machines were exported, valued at $1,914,730 in March, 1918, and $1,390,227 in 1917, while records and supplies valued at $1,475,417 were sent abroad during 1918, as against $1,130,095 in 1917. Phonograph Co. of Cleveland Adopts Interesting Method for Reaching the Employes of Various Industrial Plants in That City There isn't much hope for the man who gets so peeved that he isn't on speaking terms with his own conscience. Cleveland, O., June 2. — The Phonograph Co., Edison phonograph wholesaler and dealer in this city, has been conducting a series of factory concerts for the purpose of stimulating business. The concerts are given at the various factories during the noon hour, the first being held at the plant of the Ohio Varnish Co. In almost every case immediate sales of machines and records to employes were noted. L. N. Bloom, general manager of the Phonograph Co., felt that although the workmen in the various plants, especially those with war contracts, were making more money than they ever made before in their lives, they were kept so busy that they did not have time to investigate the full possibilities of the phonograph as a factor in their homes, and took the opportunity to bring the machines and records to them to simplify the matter of selection. It was also proved that their judgment was right. Mr. pw. De^ Mr ' S* A' Lots ' Sr; We . Al0° a«d c/?S Drop us ns»* or1'' ***** P'o&l °ut how tQ