The talking machine world (Jan-June 1918)

84 THE TALKING MACHINE WORLD June 15, 1918 AIDS RED CROSS IN NEW HAVEN Loomis Temple of Music Arranges a Most Effective Window Display While Manager Leichter Assists in Collecting Funds New Haven, Conn., June 3. — One of the most effective window displays in this city in the interests of the Red Cross drive, which ended pianos LOOMIS TEMPLE OF MUSIC victrou chief feature of the display was a life-sized figure of a wounded soldier with a Red Cross nurse bending over him, and the appeal was unmistakable. A reproduction of the window is shown herewith. Max B. Leichter, manager of the Loomis Temple of Music, in addition to giving the window, also gave much of his time to working on one of the teams in collecting money. The allotment for the city was $350,000, and Xew Haven went over the top with over $625,000, or nearly double its quota. The Loomis Temple of Music has adopted a very attractive poster label, resembling in form an automobile wheel with the company name running around the r i m, while between the spokes appear the names of the various pianos, including the Knabe, Emerson, Fischer, Mehlin and other makes, Victrolas, music rolls, va Red Cross Window at the Loomis Temple of Music rious small musical recently, was that arranged by the Loomis instruments, sheet music, etc., handled by the Temple of Music at 837 Chapel street. The company. CONDEMNS HOARDING OF MONEY Rotary Club Editorial Urges Normal Spending for Luxuries, Especially in View of the Fact That War Has Brought Profit to Many In the page conducted in the New York Tribune by the local Rotary Club each week, there appeared recently a most convincing editorial on the fallacy of hoarding and saving to an unusual degree during these war times. It is all well enough, the editorial declared, to save for a rainy day, as the average individual is taught in childhood. The editorial continues, however, to say: "But there is a difference between saving for a rainy day and hoarding up money for a peaceful one. "The war has profited many. Men whose manual labor brought them little more than the proverbial crust of bread in years gone by, today, by that same labor, are able to afford a talking machine, a suburban lot, or even a flivver. Men whose particular business has been an atrophied branch on the tree of commerce have had an influx of orders which have simply swamped them. "To save this country from a financial panic and subsequent business depression which would prove fatal under the existing conditions, it is necessary to put that money in circulation. It must not be hoarded! "It is legitimate to make unexpected money. It is legitimate to save some of it to guard against future discomfort. But it is decidedly illegitimate to corner currency or merchandise at this critical period. "Get busy and circulate your money. This is no time to have a 'one way pocket.' If your profits warrant it, be as profligate as your nerve permits. Paint your house. The painter needs the money and will sing your praises. "Buy a talking machine and send your old one to one of the camps. Ride in taxis. Even though you suspect the chauffeur of being a thug he may have a wife and eight very hungry children to support. "Buy generously of things not needed on the other side — the shopkeeper's rent is the same, if not increased. Spruce up your wardrobe. Perhaps the designer, the buttonhole maker and the tailor are too old to enlist or learn a new trade. Circulate your money. Help people to smile. Don't compel them to weep. And if you can, forget about that rainy day. Because if there ever comes a day rainier than this one, God help us all. It is the world's Rainy Day! "Keep moving yourself. And keep your money moving. That's what is going to make the Kaiser move from Berlin to Bondage!" The Friedberg Talking Machine Co., Brooklyn, N. Y., has been incorporated with capital stock of $10,000 by T. W. Guttenberg, H. Schnapp, and N. Friedberg. R. A. IZOR BECOMES SALES MANAGER Weil-Known Talking Machine Man Appointed Sales Manager of the Brunswick Shop in Indianapolis— Has Had Wide Experience Indianapolis, Ind., June 8. — R. A. Izor, who has been identified with the phonograph business in Indianapolis for a number of years, has R. A. Izor recently been appointed sales manager of the Brunswick Shop. George F. Standke, manager of the shop, is pleased with the acquisition of Mr. Izor to his sales force. ENLARGE VICTOR DEPARTMENT Terre Haute, Ind., June 8. — Four new and attractive soundproof demonstration rooms have just been completed for the enlargement of the Victrola department of the Herz store. The rearrangement of the department also provides for more attractive display parlors and more convenient record stock files. The enlarged department was formally opened on Wednesday. Thursday and Friday, June 5, 6 and 7, with special musical programs which pleased the large audiences in attendance. 1. The Lon& Horn. 2. Sound Chamber at Base. 3. The Convex Cabinet. These are exclusive, patented features. Write, wire or phone us fcr territory in Illinois, Indiana, Michigan and Missouri. THE dealer or the jobber who handles the Puritan line can dominate the phonograph business in his territory — by offering real and exclusive advantages to prospective customers. In addition to these advantages you have also the Puritan line of Records, making this a doubly profitable proposition. And back of all this you have our active service, deliveries and a bi&, live advertising, campaign. There is some excellent open territory. Get in touch with us now. Factory Distributors: JASBVRTHoCT 422 Republic BUKj. Sbka^ Pbvn* Wabash 7fr5U