The talking machine world (Jan-June 1919)

January 15, 1919 THE TALKING MACHINE WORLD 31 ARTISTIC MOTION PICTURE SLIDE VERY OPTIMISTIC IN CHATTANOOGA Designed in Colors for the Benefit of "OkeH" Record Dealers The Otto Heineman Phonograph Supply Co., Inc., recently advised "OkeH" record dealers that it has prepared for their use an artistic Striking Motion Picture Slide motion picture slide, a reproduction of which is shown herewith. This slide is designed in several colors, and, when used properly by the dealers in their local moving picture theatres, cannot fail to stimulate the demand for "OkeH" records. NEW STORE FOR CLARKSBURG, W. VA. Henry Friedburg, who recently retired from the People's Furniture Co., Clarksburg, W. Va., of which he was secretary and treasurer, has organized the Columbia Music Co. in that city for the handling of Columbia Grafonolas and records, and will open a store in the new Clifford Building. A house which is a prompt collector, and shows its customers thereby that their accounts which constitute its business are watched, will command more respect than the careless house and will invariably be paid first. RD nn IT Q AUTOMATIC Dl\Ul/IV.iJ REPEATING PHONOGRAPH THE WONDER INSTRUMENT PlajB and repeats any kind or size record — any desired number of times — then stops automatically with the tone arm suspended off to the light In the air. Any child can operate It WONDERFUL TONE WONDERFUL FINISH WONDERFUL IN ITS SIMPLICITY The Machine Creates Interest and Discussion. It iB Self-AdvertlBlng WONDERFUL SELLER DEALERS — Send for Particulars, Prices, Terms. BROOKS MFG. CO., Saginaw, Mich. Dealers Closed Big Holiday Business — View Prospects for Big Trade in 1919 With Confidence— Business Is on a Healthy Basis Chattanooga, Tenn., January 7. — Dealers generally in this city report exceedingly gratifying business during the month of December. The following few individual reports from various firms give an impression of the general trend of business : Templeman Piano Co., through Miss Edna Burchfield, manager of the Grafonola department, say that they were entirely pleased with the amount of business done in December, and while they could have done even more business had they secured larger stock, still even as it was their sales force was pushed to the limit waiting on customers. The Templeman store was beautifully decorated with a generous assortment of holly wreaths and presented a most attractive and tasteful appearance. Miss Burchfield is anticipating a most active January and is making preparations for a much larger business in 1919 than in 1918. The Rhodes-Mahoney Co., Victrola and Brunswick dealers, enjoyed an unusual Christmas business and the whole month of December sold to the limit of stock on hand. They had the foresight months ago to begin combing the country for talking machines, and after careful investigation bought a large stock of Brunswicks to supply the demand which they knew would exist in December. Their record business was fine and they are well pleased with business done last month. The Sterchi Bros. Furniture Co., Mr. Johnson, manager of the talking machine department, and who sell the Columbia and the "New Edison" lines, were busy all the month of December and after the 24th inst. were absolutely sold out on all types that they had on hand the forepart of the month, and were regretfully forced to turn customers away or in some instances to take orders for future delivery. Mr. Johnson in common with all dealers expects no slackening in the demand this year. The Stulce-Yarnell Furniture Co., Columbia exclusively, report through Mr. Stulce, senior member of the firm, that their Christmas anticipation as to business was fully equaled, and everything in the store was sold, leaving them ready for the new year with fresh stock (en route) and a most promising outlook. The forecast for the new year in Chattanooga and vicinity is excellent. ATTRACTIVELY ARRANGED PARLORS Greenpoint Talking Machine Co. Install Number of Soundproof Booths — Business Brisk Anxsng the increasing number of attractively fitted up parlors of talking machine dealers in metropolitan territory may be classed those of the Greenpoint Talking Machine Co., Victor representatives, 638 Manhattan avenue, Brooklyn, N. Y. This concern recently installed a number of soundproof booths, and have every facility for demonstrating to excellent advantage the merits of Victor machines and records. During the absence of Louis R. Sherman, the head of this company, who, by the way, enlisted in the U. S. Navy last May, and who is now on Coast duty, the demands of customers are being looked after very ably by Mrs. Sherman, who reports a splendid holiday business, and is very optimistic over prospects for the New Year, now that war restrictions are lifted, and there is every possibility of getting both machines and records to meet the demands of their increasing patronage. The General Mfg. Corp., Milwaukee, Wis., has been incorporated with capital stock of $100,000 to manufacture talking machines, phonographs, automobile accessories, etc. The incorporators are Michael Levin, Joseph G. Konop and Josephine P. Shea. Fig. Fig. Fig. "A"— New Steel Needle fitting record groove. "B" — It is quite logical that the Steel Needle becomes of larger diameter at the engaging point as the needle wears down (owing to its taperform) and thus wears off the edges of the groove of the record. "C" — Sonera Semi-permanent Needle, with parallel sides, which fits the record groove accurately while wearing,and prolongs life of record. A 7 rial Proves Their Superiority For your own information try these new needles. You'll discover that the raS IMSTRUMEMT OF QUAtlTY Semi-permanent Silvered NEEDLES are unrivaled for quality. Advertised extensively in such publications as Saturday Evening Post, Collier's, Literary Digest, Christian Herald, Leslie s, Popular Mechanics, etc., these needles are selling fast. They are famous for 1. Producing a mellower tone. 2. Increasing the life of the records. 3. Greater economy. 4. Greater convenience. Sonora Needles retail at 30c for package of 5. They are manufactured in 4 degrees, — Extra Loud — Loud — Medium — Soft. Today send in your order for display cards, needles, descriptive literature, etc. Sonora Needles bring you quick easy profits and satisfy your customers perfectly. They are used on all steel Needle records. CLCAR AS * GEORGE E. BRIGHTSON. Frciidtr.t Execuiive Offices: 279 Broadway, New York New York Demonstration Salons: Fifth Avenue at 53rd Street 50 Broadway (Standard Arcade) Toronto: Ryrie Bldg. Philadelphia: 1311 Walnut Street Caution! Beware of similarly constructed needles of inferior qnality.