The talking machine world (Jan-June 1919)

January IS, 1919 THE TALKING MACHINE WORLD 45 GREAT INCREASE IN OUR TRADE WITH SOUTH AMERICA American Manufacturers and Exporters Have Increased Their Commerce With South American Coimtries 160 Per Cent. Since the Beginning of the War — Future Opportunities United States manufacturers and exporters have increased their trade in Brazil and other South American countries by more than 160 per cent, since the beginning of the war, according to J. W. Sanger, Trade Commissioner of the United States Government Bureau of Foreign and Domestic Commerce, who recently returned from a survey of the business opportunities south of the Equator. "Imagine ten large stores in one big city, and one of these stores doing more business than all the other nine combined," said Mr. Sanger, "and that will give you some idea of the position we are in to-day. It is an amazing record. We are now selling South American countries more than half of everything they import. Our total export trade is now counted in billions of dollars." The Commissioner said that "with the signing of a peace treaty, a practical certainty within six months or a year, it is not a day too soon to begin making definite plans to meet the keen competition in foreign trade that must come almost immediately." The hundreds of millions of dollars invested in new factories and ships, he said, mean that America must find fresh outlets for her enterprise and industry. Need Representation "We need more and better direct representation of our manufacturers in the important trade centers of Brazil and other South American countries," he continued. "This may come about through taking the fullest advantage of the new Webb Export Trade Act or in other practical ways. "We also need a fast and regular freight service to every important port of Latin America. Without it we will be as crippled as a departm.ent store that depends upon casual messenger boys to make its deliveries. Then again we must be prepared to meet the actual needs of these countries regarding credit extensions. "The biggest single incentive to foreign trade is foreign investments. Unfortunately our holdings in South America are practically negligible. In a short time our immense surplus capital will seek investment. Brazil in particular needs this capital and will pay us handsomely for it. "The Music Without the Blur!" This ideal of talking machine manufacture is attained more nearly than by any other, in the construction of the MARVELOUS MAGNOLA "Built by Tone Specialists" "Magnola's Tone Deflector eliminates the scratch" Wa.tclv^J tKe/iAusic Come Out We want to show you how to make money with MAGNOLA; and how MAGNOLA is the best buy on the Talking Machine Market to-day. Send us your name and let us send you soine real Talker Tips. MAGNOLA TALKING MACHINE COMPANY OTTO SCHULZ. President General Offlcra Southern Wholesale Branch 711 MILWAUKEE AVENUE 1530 CANDLER BLDG. CHICAQO ATLANTA, GA. "How many people in the United States know that Brazil alone is larger than all the United States? Yet, except for its thinly settled coast line it is practically untouched. It is one of the richest countries in the world and is destined to develop along similar lines to our own country in the last hundred years. It has every natural resource that we had, and, in addition, others that nature did not give us. Our talking machines, typewriters, sewing machines, safety razors and a great number of other American products are standard with Brazilians to-day. It is up to us to make just as well known the thousands of other products that we make and that they need just as much." Advertising Imperative To accomplish this, Mr. Sanger said, it was necessary for American manufacturers to advertise their goods "down there." In South America, he said, advertising methods are crude and much as they were in the United States thirty or more years ago. "We have scarcely even begun to use this power, this promoter of sales and goodwill in South America," continued Mr. Sanger. "I have unmistakable evidence that the people of that country respond amazingly even to the crude forms of advertising offered them. "The biggest thing that could happen to advertising down there would be for broad-gauged American advertising men to take more interest in it. These countries await the stimulus of American advertising genius properly adjusted to meet their needs. But let the American advertising men put this in their note books: Spanish is the language of all South America except Brazil, where Portuguese is spoken. Brazilians are offended if you write or speak to them in Spanish." MAXWELL TOO BUSY TO TRAVEL Vice-President of Thos. A. Edison, Inc., Compelled to Refuse Government's Request to Visit Europe as Member of Commission William Maxwell, vice-president of Thomas A. Edison, Inc., was recently asked by a Government official whether he would serve on a commission that the Government proposes to send abroad in January to study and report on industrial and commercial conditions in Great Britain and France. Urged by some of his associates to accept a place on the commission he replied: "Why, I can't even get down to Newark, five miles away, to see a prize fight, and everybody knows how I love prize fights. They're having some dandy fights in Newark, and I've been trying for a month to see one, but something always comes up to prevent it." Mr. Maxwell believes that 1919 is going to be a banner year in Edison history. "It's the time I've been waiting for," he remarked. "Plenty of Re-Creations, fine quality, everything right at last. Watch our smoke from now on. And then there's the Amberola line; big doings in 1919 on the Amberola line, too. Everything has to be worked out by February 1. After waiting all this time I'm not going away just as the fun is about to start." DEATH OF JAMES K. O'DAY Talking Machine and Player-Piano Dealer of Paterson, N. J., Passes Away Suddenly James K. O'Day, for a number of j^ears a successful dealer in talking machines and playerpianos, at 653 Main avenue, Paterson, N. J., prior to which he conducted a department store established by his father in that city, died in that city on January 2. Mr. O'Day was forty-five years old, and a member of the Board of Education of Paterson. The deceased, who was greatly respected, is survived by a brother, now in France, and four sisters. ? ? ? WHY the DEMAND for Phono-Grand? WHY DOES IT GROW GROW— GROW ? ? ? ? • • • • simply because Phono-Grand Dealers can Make Good Profits in a legitimate manner and also give the customer magnificent value. It is an Edition de Luxe Phonograph and a splendid Reproducing Electric-Controlied Player Piano. ALL IN ONE ! ! WANT PARTICULARS? Write to-day Don't Delay J. P. Seeburg Piano Co. Chicago, m. 209 S. State St. 419 W. Erie St.