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April 15, 1919
THE TALKING MACHINE WORLD
101
?
Why The Mandel Phonograph?
Dealer and consumer have a right to ask "Why the MANDEL?"
We make the MANDEL — every inch of it. Skilled artisans in cabinet construction are well paid to put their best selves into their work. "Quality First," is the slogan in our Benton Harbor cabinet factory. Our men take pride in their work as reflected in the lasting qualities of the beautiful cabinets we turn out.
And in our Chicago factory we make the motors, tone arms, reproducers, and all of the other metal parts that go into the MANDEL talking machines.
Visitors marvel at the rigid inspection through which we put every motor before it is finally approved.
So the finished product leaves our factory ready to perform its mission in every home that claims a MANDEL, because it embodies the highest points of perfection known to phonograph making.
When the dealer asks, "Why the MANDEL," we say — ^because it is made by one manufacturer who assumes the entire responsibility for the proper performance of the instrument.
When' the consumer asks, "Why the MANDEL," we say — because he gets greater value for the price paid than he could get in any other phonograph.
Yes,— the MANDEL is indeed the logical phonograph.
Model No. 3 $125.00
Model No. 6 $90.00
Model No. 5 $75.00
Three Thousand Dealers Are Selling Mandel Phonographs Your Territor]) May Be Open Write To-da-y For Our Co-operaiive Selling Proposition
LIBERAL DISCOUNTS LIBERAL TERMS
MANDEL MANUFACTURING COMPANY, Inc.
501-511 S. LAFLIN STREET
CHICAGO, ILLINOIS