The talking machine world (Jan-June 1919)

May 15, 1919 THE TALKING MACHINE WORLD 55 Vacation Model Grafonolas make a good vacation better. Your customers wlio taice one along will be back to thank you— and buy more records. Columbia Graphophone Co. NEW YORK SCHLOSS BROS. ISSUE NEW CATALOG Record, Music and Music Roll Cabinets, as Well as Piano Benches in Many Attractive Designs and Finishes, Shown in New Booklet Schloss Bros., the well-known New York cabinet manufacturers, have just issued a new catalog showing their complete line of disc records, sheet music and player roll cabinets, together with piano benches. The catalog is gotten up in an attractive manner and carries illustrations of practically all their leading models. Schloss Bros, have long been known as manufacturers of quality cabinets for the talking machine industry, but the sheet music and player roll cabinets and benches for pianos and playerpianos are recent additions to their line. These are produced in a number of styles to meet the various needs of the trade, and models can be obtained in mahogany, golden oak, weathered oak, fumed oak and early English designs. Some of the models are quite elaborate and most artistic in design. These mostly run in mahogany models. Their line of benches is most complete and they no doubt will be of interest to members of the trade. WILLIAM MAXWELL HONORED William Maxwell, vice-president of Thomas A. Edison, Inc., has been appointed by the United States Department of Labor, a member of the Advisory Council in the Information and Education Service. Mr. Maxwell has manifested a keen interest in the various industrial problems that the end of the war has brought about. He was invited by the Government to be a member of the commission which went to England in /TONE ARMS S SOUND BOXES Dealers If you want the best, be sure that the machines you handle are equipped with MUTUAL TONE ARMS AND SOUND BOXES Mutual Talking Machine Co., Inc. 145 West 45th Street, New York January to study conditions abroad and which has recently made its report, but was unable at that time to absent himself from business for a trip across the water. COMBINE ART AND PUBLICITY Recent Artistic Illustrative Conceits in Advertising OkeH Song and Dance Records If there is one proverb which is forevermore tabooed in the OkeH record advertising departm:ent it is "There is nothing new under the sun," A Clever Conceit to use Laszlo Schwartz's words on the subject. "That may have been the case before advertising became an art, but it has certainly been disproved ever since literary talent and the artist with brush and pen have joined hands in their effort to create original and artistic advertisements. "The lat£st innovation in the advertising of Another Suggestive Idea the new OkeH song and dance hits derives its effectiveness from the fact that the principal element which makes a song popular is its appeal to our sentiment or to our sense of humor. The artistic title illustrations used in the latest OkeH advertising literature bring forth a cycle of surprises, each and every one of which tells a story all its own. "This old world of ours is in rieed of a bit of fun right now, and these 'tiny pills of good cheer' coming in the company of the tuneful OkeH records will do their bit to spread just a little more sunshine." Vernon Lockett, dealer in talking machines and musical merchandise, Pittsburg, Tex., has recently moved into larger quarters and is doing a splendid business this spring. GEARS FOR MOTORS OUR SPECIALTY ACME ENGINEERING & MFG. CO. 1622 FULTON STREET CHICAGO. ILL. A SUCCESSFUL SALESMAN F. A. Hintermeister, of Scranton, Pa., Is Firm Believer in Highest Selling Ideals One of the most successful Edison dealers in the opinion of" E. C. Boykin, of the Phonograph Corp. of Manhattan, is F. A. Hintermeister, of Scranton, Pa., who handles the Edison exclusively. He is a loyal adherent to the best principles in selling, and never resorts to price-cutting or selling at less than proper terms. During the six months ending last December his books showed a net profit of $8,000. He attributes his success to activities on the road and says: "If all purchasers could have the attention they are entitled to there would be no end of prospects and sales. By coming in contact with our customers we are developing two strong points. One is to make a satisfied customer, and the other is to get prospects for future business." R. MONTALVO EXPANDS BUSINESS R. Montalvo, the well-known talking machine dealer of New Brunswick, N. J., has taken over the store adjoining his present quarters in that city, and with the same idea in view has added two new Overland trucks to the fleet now in service, making ten in all. Mr. Montalvo recently purchased the talking machine business of Vogel & Briggs in Plainfield, N. J. "Does It Play All Records?" Certainly MAGNOLA does; and without any extra attachments, too. This is only one feature, albeit a most inrportant one, in the thoroughly up-to-date equipment of the MARVELOUS MAGNOLA. MAGNOLA "Built by Tone Specialists" May we send you our handsome illustrated catalog chock full of information concerning the wonderful construction system of Magnola and the beauties of its musical results, its artistic appearance and its model ate price? Send your name and let us tell you morel MAGNOLA TALKING MACHINE COMPANY OTTO SCHULZ. President General Offices Southern Wholesale Branch 711 MILWAUKEE AVENUE 1530 CANDLER BLDG. CHICAGO ATLANTA. GA.