The talking machine world (Jan-June 1919)

72 THE TALKING MACHINE WORLD May 15, 1919 LARGE MEASURE OF ACTIVITY PREVAILS IN PORTLAND Leading Talking Machine Companies Optimistic Over Present and Prospective Conditions — Stores Being Renovated and Enlarged and Everyone Making Ready for Great Business Portland, Ore., May 6. — ^The Bush & Lane Piano Co. have two new assistants in the talking machine department. They are Miss Helen I. Baker and Lester Schroeder. Mr. Schroeder has been in the talking machine business for ten years and is a thorough talking machine man. He came to Portland to study the Sonora and after a careful study decided to identify himself with the Bush & Lane Co. Miss Baker is a special Sonora representative and calls upon Sonora owners introducing the Sonora silvered needle. At Oregon Eilers the large new salesroom in the talking machine department has been redecorated and refurnished and four record demonstration rooms have been added. They have just received a new stock of talking machines— the Vitanola — and Miss Acevia Bennett, manager of the department, predicts a big future for it in Portland. She gave a dance in honor of the returned soldiers and sailors of Eilers Music House on the evening of April 10. The Easter decorations of the windows of the Wiley B. Allen Co. won universal praise for their artistic arrangement. A large shipment of Columbia records has just been received by this company. They never before carried Columbia records, as they have only recently added the Columbia Grafonola to their stock. The Record Shop on Broadway is growing in popularity. This attractive little shop, presided over by C. H. Williams, sells only Columbia records. Pathe machines and records are in demand at Calef's Furniture Store. This store has a rapidly growing patronage in its well-managed talking machine department. A fair supply of Victrolas is on hand in the talking machine department of Lipman, Wolfe & Co. and excellent business is being done. The Meier & Frank Co.'s talking machine department sends no records out on approval, and J. H. Matney, manager of the department, says he finds it is a great benefit. Miss Leita Hayes, of the Johnson Piano Co., sold a Cheney phonograph to a resident of Wrangel, Alaska, who decided upon a Cheney for his home in the Far North. Sixty-six Brunswicks were sold by M. W. Davis, manager of the talking machine department of the Edwards Furniture Store, during March. The new record rooms at the Foley & VanDyke piano house are just being completed and a good supply of Pathe and Victor records is on hand. The talking machine department of the ReedFrench Co. has a wide-awake and efficient man at its head— M. C. Collins. A large variety of styles is carried by this house and Mr. Collins is unusually well acquainted with all of them. The morning of the World correspondent's visit he had sold a $175 Victor before 9 o'clock and said that was only a small beginning. L. H. Covey, visiting representative of the Sonora Phonograph Co., is with the Bush & Lane Co. and will remain here about six months. The Sonora Co. gives a special service to all owners, this service providing a thoroughly skilled man to call on the owners and see if they are perfectly satisfied with the machine. Mr. Covey finds that the Portland owners of the Sonora who have bought their instruments from the Bush & Lane Co. are better served than in any other town he has visited. The Hyatt Talking Machine Co. is having four more demonstration rooms added and is moving the business office to the front of the store. Miss Louise Marshall, who was in the talking machine department of the Meier & Frank Co., is now with Hyatt's. The talking machine dealers are advertising extensively in the local papers. The Columbia Grafonola is particularly well advertised and on one page of a daily paper are three big ads of the Columbia machines. There is no doubt that the Columbia Grafonola Co. believes in advertising. The Sonora dealer, Bush & Lane Co., has very high class advertisements in the papers calling attention to what they term the "Delightfully Different and Musically the Most Perfect Talking Machine in the World." Wiley B. Allen has special advertisements calling attention to the proficiency of the Victor dance music and the superior record service that customers always find at the Wiley B. Allen demonstration rooms. The G. F. Johnson Piano Co. has striking advertisements of the Cheney phonograph and the record advertisements which this house issues are always attractive and invariably well written. OCCUPY MORE CENTRAL QUARTERS Cabinet & Accessories Co., Inc., Now Located on Thirty-fourth Street — Business Shows Expansion in All Lines Ccirrled The Cabinet & Accessories Co., Inc., are now established in their new quarters at 145 East Thirty-fourth street, the central location of which is a distinct advantage not only in the shipping of goods but for the visiting trade as well. They occupy the entire ground floor, which has been entirely redecorated attractively. The new quarters not only provide vastly increased display space but also provide for the keeping of large stocks of the accessories sold. Oscar Zepernick, well known to the trade through his connection of many years with the American Talking Machine Co., of Brooklyn, is now connected with this company and will take charge of the detail work in the offices and warerooms. Otto Goldsmith, president of the company, reports that business is brisk and that an increasing number of dealers are taking advantage of the services that this company is offering. Increase Your Sales BY Phono Movie Complete attachment, with two actors, retails for . . . $1.50 Attractive wholesale proposition to dealers. Send $1.00 for Sample outfit IT IS ORIGINAL A small, highly colored, artistically designed figure placed(not fastened) directly in front of the turntable, mechanically devised so that it dances as the records are played. Most entertaining to w^atch because of its ever changing action. Adds greatly to the "pep" of the present "jazz" records. IT HELPS SALES by attracting people to your show window when placed in it. People who enter to buy it are easy customers for dance records because of the close relationship between the two. As a novelty it sells itself, by placing it on the machine when playing dance records to customers. IT IS TRULY A GOOD PROPOSITION PHONO MOVIE & SUPPLY CO. 36 E. 23rd St., New York City