The talking machine world (Jan-June 1919)

May 15, 1919 THE TALKING MACHINE WORLD 75 PERSONAL SERVICE The members of our Company are always available and will gladly see you personally or write you at any time we can possibly serve you. Why not communicate at once with us ? EXCLUSIVELY WHOLESALE BADGER TALKING-MACHINE CO. '^^'i;sui"iT VICTOR DISTRIBUTORS NEW VIEW OF VICTOR CO. PLANT Special Supplement Just Issued Shows at a Glance the Extensive Scope of the Victor Co.'s Manufacturing Facilities in Camden, N. J. CONDITIONS IMPROVE IN MILWAUKEE (Continued from page 74) scription was materially larger than in any previous loan. L. C. Parker, the new president and general manager of the Badger Talking Machine Shop, Victor retailer, tendered the first of a series of welfare parties in the auditorium of the store on April 23, the guests being the employes and department heads. Mr. Badger believes in treating his employes like business partners and the success of his idea already is apparent in the remarkable strides the Badger Shop is making under his management. Emil O. Schmidt, formerly a prominent music dealer of this city, recently was arrested at Coffeyville, Kan., where he was promoting an oil and gas syndicate, on a charge of forgery and one of larceny as bailee, preferred by Milwaukee people. In Municipal court he was found guilty on the forgery charge and sentenced to serve a year in the house of correction. His attorneys obtained a certificate of reasonable doubt from the Supreme Court, which acted as a stay of execution until a hearing on the plea for a new trial, which is scheduled for May 16. The J. B. Bradford Piano Co., with main store at 411 Broadway, and South Side branch at 596 Mitchell street, has recently greatly enlarged its Victor record department, which is now regard ed as one of the largest and most complete in the Northwest. The Bradford Co. also deals in the Sonora and this section of the business also is being given much attention. Thomas A. Edison, the famous inventor, has made a personal gift to the Wisconsin State Historical Museum that is of more than passing note. It is a New Edison of the latest style, with a silver autograph plate, and has been placed in the museum as a companion piece to the replica of the first Edison phonograph. By supplementing the national advertising campaign of the Aeolian Vocalion with choice local publicity, the Edmund Gram Music House is reaping a veritable harvest of sales. The intimate connection between the famous Pianola and the Vocalion has been a telling point in the sales work of the Gram House, which for years has represented the Steinway and Aeolian lines of pianos and players. Richard H. Zinke, president of the Record Needle & Mfg. Co., manufacturing the RecordLite and other accessories and supplies for the trade, has been appointed official bandmaster of the Milwaukee Lodge of Elks, which is organizing a complete military band. Included in the budget of advertising matter for May sent out to its dealers by the Victor Talking Machine Co. is a new and elaborate view in colors of the great plant of the Victor Co. in Camden. The picture is reproduced in large size on eggshell paper, and is particularly appropriate for framing. Hung in the dealer's window, or store, it should impress the public most forcibly with the notable extent of the Victor Co.'s manufacturing facilities. Accompanying the picture is a sheet of tissue paper upon which is printed in appropriate places descriptive matter regarding the various buildings of the plant. This unique method does away with the necessity of printing the information on the face of the picture itself. AEOLIAN=VOCALION PUBLICITY In the April 26 issue of the Saturday Evening Post the Aeolian Co. used a striking and artistic full page in colors featuring the Aeolian-Vocalion phonograph. This advertisement had a unique and powerful personal appeal that lifted it out of the stereotyped class of publicity, and which served to emphasize its appeal and attractiveness. "Home Again" was the basis of the illustration that was used. The Turner Music Co., Wichita, Kas., will soon occupy both floors of the building at 153 North Main street and will install many demonstration booths for the display of talking machines and records. EARL L. WOOSTER IN CHARGE Earl L. Wooster is now in charge of the Victor department of the Anthony Furniture Co., Providence, R. I. Mr. Wooster has had considerable experience in the talking machine trade, and has handled Columbia and Edison machines as well as the Victor line. He has only just returned from the air force of the L'nited States navy, having seen service at naval bases in England, Ireland and France. WE HAVE OUR AND ON THE NEW ARE RIGHT RECORDS THEY ARE THE ANSWER TO YOUR RECORD PROBLEM AND ARE SPELLING SUCCESS TO DEALERS EVERYWHERE WRITE US HOFFMAN PIANO CO. 696 Main Street Distributors BUFFALO, N. Y.