The talking machine world (Jan-June 1919)

84 THE TALKING MACHINE .WORLD May 13, 1919 THIS BIG AD. WILL FROM the Viewpoint of an advertiser, this ad. is a knockout! It has the power, the undeniable merchandising power, to sell Sheet Music and records big! From the Viewpoint of an accountant, this ad., in the May and June issues of the country's big magazines, means thousands and thousands in real cash — the most costly campaign in the history of Feist advertising. T HOMAS EDISON in his message to American Business Men says, "Go Ahead!" We go a bit further than Thomas Edison — We say, **Go ahead— GO OUT— and GO AFTER!" We're going ahead with big plans to prove that when we say, *'You can't go wrong with any Feist Song" — we mean Records and Player Rolls — ^just as we mean Sheet Music. We're going out with thousands and thousands of dollars in country-wide powerful advertising to put across two of the most wonderful songs that ever came down the pike. We're going after 100% results for this advertising by backing it up with all the power of our song-boosting organization. This means that singers in theatres, singers in restaurants, talking machines and player-pianos — all will hook up to this advertising! HOW ABOUT YOU! The point is — will you hook up to it ? We believe the Record and Roll field is like an unexploited gold mine, a gold mine in your own community, your own shop, that has never been properly touched. We are ready with tens of thousands of dollars to go after it. Are you ready with your co-operation to go after it with us — and share the returns? We have selected, to head this big campaign, two of the most beautiful, most powerful songs that ever bore the Feist imprint. *'Campfire" — if our many years' experience as music publishers has taught us anything — is a sure hit. "When You Look in the Heart of a Rose" is already a sweeping success, the song hit of the biggest show hit in America, "The Better 'Ole," now being played by five companies all through America. Look at the ad. that will run in all big American magazines, consider the real cash behind this campaign— then decide you are going to be in on the returns. Co-operate! Stock up with the Records! Boost them ! Display them ! Talk them ! — and they'll bring home the bacon! LEO. FEIST, Inc. FEIST BUILDING 231-5 West 40th St. NEW YORK ^ull love Peffain Comewher -flies are beai fire-flies are be *^ ^ There ru be ^«.EO PGtSr Inc. (Tl^ y 'By the Campfire" Beautiful Song and Dance Number THE warmth of a sunbeam — the cheeryness of a smile — the delightfulness of recreation — steal into your heart through this beautiful new songhit. Eyes brighten and hearts lighten at the wistful melody of "By the Campfire"— a melody whose lure is equally fascinating alike for dancing and singing. "By the Campfire" is spreading through all America, a hit of the hour in theatre, home and restaurant, on piano, playerpiano, or talking machine. Whenever you go where th play these wonderful songs. playerpiano o O THER FAMOUSL Y BE A L (Melody Ballads) "Sing Me Love's Lullaby" "Give Me A "How Can You Tell" "Little Whi "Your Heart is Calling Mine" "Persian Mc "The Radiance in Your Eyes" ^'Love Here "Waiting for Yoti" "Keep all yoi; "The Land of Lullaby" "Margery Gr On sale now wherever good musi 35c a copy, any 3 for $1.0( "You Can't Go Wrorl LEO FEIST, Inc., Feist Builc WHEN YOU LOOK IN THEH 7Se/r<3in BY I^AR/Af^ or Dear lit-tle rose, with your hearl oJ rose, mayyour pe tals fold. ^^^^ trust you to you to keep. Deep in your (Tisy nnrgsE few sabs Of You can get YOUR share of this Big Campaign by Displaying Music, Records and R<ll