The talking machine world (Jan-June 1919)

86 THE TALKING MACHINE WORLD May is, 1919 ADVERTlSiNG HELPS MUSIC SALES Printers' Ink Points Out Effective Results of National Advertising Campaigns Carried on by Prominent Music Publishers GLEANINGS FROM THE WORLD OF MUSIC-(Ccntinued from page 83) MEN WHO MAKE POPULAR SONGS (Continued from page 83) tiful World," "Who Knows?" "All the World Will Be Jealous of Me," "Baby Rose," "Lady Angeline," "When Irish Eyes Are Smiling," "To Have, to Hold, to Love," "She's the Daughter of Mother Machree." "You'll Be There," "Goodbye, Good Luck, God Bless You," "My Rosary WONDERLOVE for You," "My Sunshine Jane," "Dear Little r -Kf » i.^T . TVT 1 • n Tvj )' Waltz — Serenade Boy of Mme, You re Makmg a Miser of Me. a high-class waltz song by Harry D. Kerr and H. Joseph Tandler, of Los Angeles Symphony Orchestra. "I'VE GOT A LITTLE HOME IN THE COUNTRY" the natural hit, a lyric and a melody that young and old cannot resist. "WHEN YOU'RE LONELY"— (Won't you come back to me) a syncopated ballad. It prompts a tear and tickles the toe at the same time. Featuring Ruth Clifford — Movie Star. "CLOVERTIME"— A Tingling tantalizing tempo. "HAPPY DAYS"— (a water wagon wail) accepted by Theatre Owners' Ass'n of Los Angeles as official song. "THE BUSTED BLUES"— A razzyjazzy funny no money blues. 'JUST FOR A PLACE IN YOUR HEART" — A popular-priced waltz song of the better sort. C. ARTHUR FIFER MUSIC CO., Inc. Quincy, 111., U. S. A. Some interesting comments upon the manner in which the music publishers, through national advertising, have been able to create a demand for their hits almost simultaneously throughout the entire country appeared recently in Printers' Ink and are as follows: "The Schoolmaster has enjoyed reading many erudite articles in his (as the newspaper funny columnists would say) favorite periodical, on the sectional demand for merchandise. And lunching with several executives at the Victor Club at Camden recently, he projected the subject into the sprightly conversation. "Where does jazz reach the pinnacle of its sj'ncopated popularity? In what sections do the 'blues' most make their haunting indigo appeal? Do farmers like grand opera and are ukulele melodies played by record on the beach at Waikiki? "This is what the Schoolmaster was informed: There is a deep religious strain throughout the Central West and parts of the South, which manifests itself in an unquenchable demand for sacred records, such as 'Abide With Me.' But in curious contrast, the South also furnishes the most voracious market for jazz. In Texas they like both jazz and 'blues' — but there is little liking for such giddy melody in Virginia. The appreciation for grand opera and alleged highbrow offerings is most evident in the East and California. The big city stores are kept working overtime wrapping up dance records — and where do you think the LTncle Josh rube monologues go best? "Right! The rural neighborhood and country hamlet get the most fun from satires on the hick of days gone by. "Your preceptor was also interested in a commentary on the efficacy of advertising indicated by the simultaneous introduction of new popular song records. Before sheet music was nationally advertised, it took a period of several months for the latest Broadway melody to percolate to the remote corners of this mammoth continent. A song that made a hit in New York would result in a run on the local Victor shops — but the zenith would not be achieved in Chicago until three months afterwards, and perhaps six months would elapse before it was asked for in the stores of San Francisco. "But now the demand springs up with mushroom growth — simultaneously wherever the particular selection is likely ever to be popular. Part of this is due to increased public travel. But most of it can be attributed to the national advertising of sheet music." I Why We Can't Get Along | I Without Popular Songs | I By Walter E. Colby, Editor of the "Tatler" | ^IIIIIIIIIililNIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIlllllllllllllllllllllllllNIIIIIIIIIIINIIIIIIIIIJI^ Did you ever stop to think what a somber world this would be without popular songs? Have you ever realized the really important part that these songs play in the life of the people and the nation; how they both reflect and influence public opinion and mood? Take the popular war songs, for instance. After the late war started there was strongopposition to our getting mixed up in it. War seemed an abhorrent thing and the song, "I Didn't Raise My Boy to be a Soldier," not only reflected the public opinion of that time, but helped to sustain the people's determination not to become embroiled in the terrible conflict. Later, when Germany's deeds made it necessary for us to take up arms, the inspiring martial strains of "Over There" stirred the people to great outbursts of patriotism; helped to raise Liberty Loans and send our soldiers to victory. As things grew more serious and threatening, the more the demand grew for livelier songs. They helped keep spirits up. Look what "Tipperary" did for the English Tommy! And when our boys sailed away you didn't hear them singing, "How Can I Bear to Leave Thee?" Not much! It was "Where Do We Go From Here, Boys?" And for some time after the American soldiers got to France the people over there thought our national anthem was, "Hail, Hail, the Gang's All Here!" Those popular song MAGNET DECALCOMANIE NAMEPIATES slogans did their little bit in helping people help win the war. "Marching Through Georgia" was a popular song at the time of the Civil War and for that matter our national anthem was so consiaerea at that time, although now it has acquired a more dignified standing. In peace times the popular song is an equally important factor in human affairs. Millions of dollars are invested in their production, billions of copies are sold yearly, and wherever you go, whichever way you turn j'ou hear them played, sung or whistled. In fact, they provide so much wholesome and welcome entertainment, diversion and amusement for the majority of people that we wouldn't be at all surprised to see the persons who are pushing the prohibition of wines, tobacco, tea, coffee and everything else that tends to furnish a little joy and comfort in this vale of tears — we say we wouldn't be at all surprised to see these persons start a campaign against popular songs. Why not? They're a source of innocent enjoyment, so why let 'em live? They provide amusement and therefore they are wicked! Why should a man whistle when his day's work is done? He should go on working and thinking of serious things. No woman should sing a popular air around the house, it impairs her efficiency as a housewife. We'd hate terribly to hear our wife singing, "When You See Another Sweetie Hanging Around." We'd be afraid it might make her fickle. Whj^ should anyone play a lilting melody on the piano when there are hymns to be had? And jazz! Ye gods! Perdition simply yawns for the jazz fan! So we may expect the following amendment proposed by those who are trying to make a sewing circle out of our well-known globe: "No song, selection, tune or musical composition whatever of a popular nature shall be written, bought, sold, sung, whistled, plashed, exported or imported within the confines of the United States. "On certain occasions that shall be specified by statute, such as New Year's, signing of an armistice, or the permanent retirement of W. J. Brj'an. musical selections containing no more than per cent, of syncopation may be rendered by properly licensed persons. "Congress shall have power to enforce by appropriate legislation the provision of this article." This will be the nineteenth amendment. YES, IT WILL! SOLD BY HURTEAU.WILLIAMS&CO.'^L' MONTREAL OTTAWA"^ FOR TALKING MACHINE CABINETS Etc ""^ Pi Pamphlets with fac-simile illustrations and prices mailed on request. SMITH-SCHIFFLIN CO. 126 Liberty Straat Naw York City sot® ESV t. @SCJ9 1377 J WhatMoreCanYouAsk All the features that go to make a talking machine Profitably Salable you will find as regular equipment of Magnola: "Built by Tone Specialists." Wa.tch'r\5 tKe Music Come Out Complete description of all these features is to be found in our handsome illustrated catalog, which we should like to send you. May we? Ask us to tell you our plans for your benefit! MAGNOLA TALKING MACHINE COMPANY OTTO SCHULZ. President General Offices 711 MILWAUKEE AVENUE CHICAGO Southern Wholesale Branch 1530 CANDLER BLDG. ATLANTA, GA.