The talking machine world (Jan-June 1919)

June 15, 1919 THE TALKING MACHINE WORLD 39 EXPORT TRADE INCREASES Manufactures Now Going Abroad at Rate of $3,000,000,000 Annually, It Is Said Since the termination of the war, exports of manufactures from the United States have continued to run at a rate of about three times as much as in the pre-war years, according to compilations of the National City Bank. The value of manufactures exported since the signing of the armistice has been at the rate of more than $3,000,000,000 annually, as compared with $1,000,000,000, or slightly less, one year before the war began. Manufactures exported from the United States in November, 1918, the first month following the armistice, amounted in value to $272,000,000; in December, $229,000,000; in January, $281,000,000; in February, $280,000,OOO, and in March, $259,000,000, an average since the close of the war of $264,000,000 per month, or at the rate of $3,168,000,000 per annum, as against an average of little more than $1,000,000,000 per annum prior to the war. Important Notice to Dealers Why Every Dealer Should Handle The Highest Grade Phonograph Steel Needle in the World. The WALL-KANE First — Each WALL-KANE needle is guaranteed to play 10 recoiids on any Phonograph, the tenth playing as clear as the first. Second — Phonograph owners will always purchase WALL-KANE needles, since they eliminate the troublesome changing of needles after each record. Third — WALL-KANE needles are scientifically prepared, and, by reason of special composition, are beneficial to the grooves of the record, thereby adding to its life. Fourth — WALL-KANE needles minimize the usual scratching sound of the ordinary steel needle and greatly improve the clearness and tone of reproduction. TEST PROPOSED TO DEALERS TO PROVE THE SUPERIORITY OF Wall-Kane Steel Needles Take two standard disc records of the same selection, play one ten times with the same WALLKANE loud needle; play the other record, the same selection, ten times, but with ten new, fulltone steel needles. You will find that the record plaved ten times with the same WALL-KANE needle will sound clearer, will have less surface noise, and that under the magnifying glass the grooves of the record played ten times with the ten steel needles will seem to be more disturbed. PROTtaYOUR RECORDS By using BEWARE OF IMITATIONS Package of 50 WALL-KANE needles, Loud, Extra Loud and Medium, greater value than 500 ordinary steel needles, retails for 15c, costs the dealer Tj^c, 8c. in the Far West. JOBBING TERRITORIES OPEN Progressive Phonographic Supply Co. 145 West 45th Street. New York These figures suggest that the large gains in exportation of manufactures which characterized the war years were by no means exclusively due to the demands for war requirements, but that, on the contrary, the growth in exportation of manufactures was largely due to other causes. TO OPEN BRANCH IN LOS ANGELES F. F. Brackett, Just Discharged From Aero Service, Will Represent Walter S. Gray in Southern California and Arizona A visitor to The World sanctum last week was Forest F. Brackett, who received his discharge after 15 months' overseas service with the 157th Aero Squadron, where he rendered splendid service in behalf of Uncle Sam. Mr. Brackett left at once for Los Angeles, in which city he will have charge of Walter S. Gray's supply depot, and will also act as sales manager for southern California and Arizona for this enterprising San Francisco jobber in talking machine specialties. Mr. Gray's trade has been developing so rapidly on the Pacific Coast that this new branch is absolutely necessary to meet the demands of his customers. Mr. Brackett will be joined in his work in this territory, at an early date, by Mr. Gray's son, who has been serving with the Army of Occupation in the Rhine sector, and who is expected back from Europe at an early date. Mr. Brackett and the junior Mr. Gray are old-time chums, and it goes without saying that they will make quite a record in developing the Walter S. Gray business throughout Southern California and Arizona. THEY ARE ALL AMERICANS How the Melting Pot of Humanity Contributed to Making of Music Through the Grafonola A Columbia Grafonola lately shipped from the factory to South Africa for use among a British colonial regiment composed of Kaffirs, Sudanese, Hottentots and Egyptians was designed by an American named Smith. The material was selected by a Frenchman named Chagnon. The parts were machined by a Russian named Kuropatkin. Then hardened by an Irishman named Scully. Then plated by a Belgian named LaFeurs. Then buffed by a Greek named Verino. Then assembled by a Lithuanian named Marrowska. Then tested by an Englishman named Harmsworth. Then adjusted by a Bulgarian named Caraynolf. Then inspected by an Italian named Corsano. Then cabineted by a Hungarian named Horvath. Which had been made by a Turk named Kapitaakis. Which was polished by a Canadian named Waddell. Then crated by a Spaniard named Olsini. Then marked by a Scotchman named Christie. Then trucked by a Pole named Likaseski. Then forwarded by a Macedonian named lamuly. All employed by a Yankee named — Gilhooley — Americans all. SENDING IN SOME LARGE ORDERS F. S. Soltin, who recently joined the sale staff of the New York Album & Card' Co., has been sending in large orders from the Eastern trade, and to date has closed a number of important contracts for Nyacco albums. Mr. Soltin's extensive experience in the trade enables him to give the dealers valuable co-operation and service, and the results to date indicate that this service is meeting with the hearty approval of the trade. Mr. Soltin will leave shortly for a two months' trip, visiting the dealers in the W^est. VICTOR DEALER ACQUIRES STORE Baas's Victrola Shop, Rock Island, 111., is now successor to the store of the Baxter Piano Co., and the proprietors of the new concern are R. S. Baas and Miss Elizabeth Roth. The Victor line will be handled exclusively by this establishment. INSURANCE I Selling life insurance to-day | dependschiefly upon tke Pros i pect s atility to pay. He i knows it s good. 1 Selling Cabinets | for ■ Record Insurance | Is getting to he on tke same B tasis. 1 Customers appreciate record | insurance. Xliat s wky tke 1 demand for J Udell Cabinets | Has increased to suck tre 1 mendous proportions. Tkey 1 represent tke most attractive ■ record insurance in tke trade. 1 Just one of many new models. ■ m No. 1415 g 5 [Horizontal Shelves] 3 B For Victrola IX-A B m Height, 31 in. Widtli, 19 in. Deptli, 22 in. g = Jlaliogiiuy. Quartered Oak. Holds 5 Victor = = albums. Average weight, crated. 60 pounds. m s [If vertical interior is desired, order No. = m «5.] m = [When felt interior is wanted, order No. = g 415F.] m I THE UDELL WORKS | i 1205 W. 28tli St., Indianapolis, Ind. B