The talking machine world (Jan-June 1919)

122 THE TALKING MACHINE WORLD June IS, 1919 LATEST SONORA LITERATURE 1919 Edition of Sonora Catalog a Handsome Publication — New Silvered Needle Folder The 1919 edition of the Sonora catalog which is just ofif the press is extremely attractive, and New Sonora Catalog the cover, which is printed in brilHant colors, constitutes a rich and unique design that hits the eye and holds the attention. It is undoubtedly will arrange to have on hand large quantities as well as small folders and price lists. The Sonora Phonograph Sales Co. has suggested to Sonora dealers that they write to their jobbers direct, giving their requirements for this new catalog in order that they receive prompt shipment of this new book from the jobbers in their respective territories. Another piece of recent Sonora literature consists of an attractive four-page leaflet, smartly printed in red and green and describing the Sonora Semi-Permanent Silvered Needle. This leaflet in condensed form gives the salient features of the Sonora needles, and the efficient use of this leaflet will undoubtedly stimulate sales. On the first page of the folder there is space for the imprint of the dealer. Cover of Needle Booklet one of the most inviting publications of the year. These catalogs are now being shipped to Sonora jobbers throughout the country, and the jobbers ACTIVITY IN CHATTANOOGA TRADE Dealers Throughout Tennessee Are Enthusiastic Over the Prospects for Increased Business — Chattanooga a Busy Trade Spot Chattanooga, Tenn., June 9. — The talking machine and record business in this city has been very active, and dealers are enthusiastic over the prospects for increased business in the near future. This is one of the busiest cities in the South, especially in the music trade. The Stylce-Yarnell Furniture Co., of this city, Columbia dealers, report through Mr. Stylce, president of the firm, that they have been exceedingly gratified with sales in their Columbia department during May, and that they received more stock than in some months past, enabling them to care for customers who have been on the waiting list for a long time. This enterprising firm have during the past few weeks completely remodeled their Grafonola department, adding booths for demonstration and installing a complete equipment of record filing cabinets. The Templeman Piano Co., Columbia dealers, enjoyed a very satisfactory record trade during May, and wdth their store recently entirely remodeled they are in better position than ever to take care of their constantly growing business. A feature of the month with them was the installation of a children's booth, suitably equipped and arranged to please the little ones, and at the same time interest the grownups. The Rhodes-Mahoney Co. have for some time past been selling a large volume of business in their talking machine department. This firm, one of the oldest and strongest in the South, handle the Victrola and the Brunswick, as well as the full Victor catalog of records. Their big show windows on Market street are always attractive, and aid in the marketing of their stock. The Sterchi Bros. Furniture Co., Columbia and Edison, report through R. E. Johnson, manager of the music department, that business in talking machines and records has been proceeding in fine shape. May being one of the very best months ever enjoyed in. his department. Mr. Johnson says that he is preparing to make an active drive for business in this city BROOKS PHONOGRAPH AUTOMATIC REPEATING THE WONDER INSTRUMENT Plays and repeats any kind or size record — any desired number of times — then stops automatically with the tone arm suspended oflf to the right in the air. Any child ran operate it. WONDERFUL TONE WONDERFUL FINISH WONDERFUL IN ITS SIMPLICITY The Machine Creates Interest and Discussion. It is Self-Advertlsing WONDERFUL SELLER DEALERS — Send for Particulars, Prices. Terms BROOKS MFG. CO., Sagiiiaw, Mich. and suburbs this summer, and with stock arriving in larger quantities will be in position to handle a much greater volume of business. The business on Columbia new monthly records has largely increased, and this particular branch of the department is running two to three times aliead of other months. TRADE=MARKED GOODS PROTECTED "Talker" and musical instrument manufacturers are watching with interest the new bill introduced into the House of Representatives to protect trade-marked articles. The provisions of this bill aim to protect both the manufacturer and the public and provide for penalties for deceiving the public in the sale of trade-marked articles. The matter of substitution is also covered in this bill and severe penalties are imposed for the substitution of inferior articles for those made by manufacturers of established reputation. WOOD-MOSAIC QUALITY Rotary Cut Poplar Crossbanding From our new plant at Huntington, W. Va., is now available The Company is specializing in the highest grade phonograph and piano stock in 1/24 and 1/20 thicknesses. Perfectly manufactured from soft, yellow West Virginia wood, dried flat and accurately in textile dryers. This product is fully up to the high standards established by our hardwoods and quartered oak veneers. Made on the basis of quality rather than price. MAIN OFFICE— New Albany, Ind. MILLS— New Albany, Ind.; Louisville, Ky.; Jackson, Tenn.; Cincinnati, O. WOOD -MOSAIC CO., Inc. HUNTINGTON, W. VA., Office