The talking machine world (Jan-June 1919)

124 THE TALKING MACHINE WORLD June 15, 1919 piiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiii^ iiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiniiiiiiiiiiiuiiiiiiii^ Gleanings From the World of Music iTiiiiiiiiiiiiiiiiiiiMiiiiiiiiiNiiiiiiiiiiuiiiiiaiiiiiimiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiii^ HANDLING SHEET MUSIC IN TALKING MACHINE STORES Some of the Opportunities That Lie in This Direction — Fits in Better Than Practically All Other Side Lines — Will Prove Profitable if Given the Proper Attention Manj' of the successful talking machine merchants hold the view that it is not necessary for the dealer to carry side lines that are foreign to the industry. The}' hold that intensive sales methods and alertness on the part of the dealer should be all that is necessary to bring to his store a volume of business that should make it unnecessarA' for him to look elsewhere for profits. That, of course, is not to sa.y that a dealer should not carry the necessarj' accessories which are desired on the part of the talking machine owners. However, very often dealers in looking for new sources of profit, and these are not alwa^-s small dealers, by the way, often take an entire line that is not out of sympathj' with their special selling line. There is no doubt that in some communities and some districts the small dealer finds it necessary to carr}^ some supplementarj lines in addition to his talking machine products, and where this is so it would appear the logical method would be to carry a line of sheet music. It ma3' be that many dealers feel that they cannot compete with the 10-cent stores in these sales, but live sheet music dealers throughout the countr} have prGven during the past few years that this is not so, and even if it were true there is reall}" no necessity to compete with the 10-cent stores, <!nasmuch as to-day there is a large number of fast-selling songs from publishers' high-class catalogs which retail at 30 and 40 cents, allowing the dealer a \ery fair margin of profit. As a matter of fact,, some of the biggest hits of the past year have been sold at that price, and the coming season, from all indications, will see music publishing houses place more and more numbers in what are known as their high-class catalogs. These numbers, once they are successful, sell just as readily as the more popularpriced ones. In fact, a display of the title pages generally means sales, as once a number is a recognized hit through the publicitj which it receives from the publishers' professional department and by the aid of the bands and orchestras, as well as talking machine records and music rolls, the public becomes so familiar with the leading numbers that the titles immediate!}' attract attention. _ The talking machine dealer who finds it necessary to add an outside line to his stock will, in taking on sheet music, add something to his line that is not foreign to the goods that he features. Furthermore, many of his record purchasers will buy the' sheet music of the records v/hich they are taking home, as it has been proved to the satisfaction of most of those in 1 1 Everyone SINGS piFER SONGJ Everyone SELLS WONDERLOVE Waltz — Serenade a hij;h-flass .waltz, song by Harr> D, Kerr and 11. Joseph Tandler. of Los Angeles Sjinphony Orchestra. "r've Got a Little Home in the Country." the natural liil, a IjTic and a melody iliat young and old cannot resist. "When You're Lonely" — (Wmj't you come bank to me) a syncopatt-d ballaii. It prompts a tear and tinkles the toe at the same time. Featuring Buth CUrtrrd— :Movie Star. "Clovertime" — A tingling tanialixing tempo. "Happy Days" — (a water wagon wail) ar^cepted by Theatre Owners' Ass'n of Los Angeles as official song. "The Busted Blues" — A razzy-jazzy funny no money blues. "Just for a Place in Your Heart" — A popular-priced waltz song of ihe better sort. C. ARTHUR HFER MUSIC CO., Inc. Ouincy, 111., U. S. A. terested that the demonstration of songs on the records sells sheet music. In fact, one of the largest of the higher-priced syndicate stores in certain sections of the country has a talking machine demonstrator in its sheet music department, and instead of the numbers being demonstrated by a piano they are played by the talking machine. It has found that results from, this method of demonstration have been excellent. The investment in a stock of sheet music is not large, and if the dealer will confine himself to the fastest-selling numbers he will find the turnover is rapid — much more so than in gas mantles and other extraneous . lines that have nothing to do, and should have nothing to do, with the talking machine dealer's stock. giiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiniii^ I Men Who Make Popular Songs | I No. 3— S. R. Henry | niiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiii Among the song writers who have contributed songs of great popularity during the past two seasons is Henry R. Stern, brother of Joseph W. Stern, of the firm of Joseph W. Stern & Co., who writes under the pen name of S. R. Henry. S. R. Henry The works from his pen have covered a wide range, and have been of the high-class as well as the more popular variety. One of the features ot most of his songs has been the fact that they have also been exceptional successes as instrumental numbers. While he is by no means new to the song-writing field, the writing of such numbers as 'Tndianola," "Pahjamah," "Himalaya," "Tears of Love," and other such numbers has brought him decidedly into the limelight. Probably no writer in the field to-day writes with more ease than S. R. Henry, and despite the fact that he has a long list of songs he does not impress one as becoming a real enthusiast over his works, as is the usual song writers' wont. It may be that because the music-loving public generally receives his ofterings favorably that he finds no necessity for becoming so. Among the other numbers from his pen which have been admittedly successes are: "Polly Prim," "When the Harvest Moon Is Shining on the River," "Peter Piper." "She Was a Grand Old Lady," "'Down in the Old Cherry Orchard," »TERN'S BIG "TEN" HIT " EV'RYWHERE THAT WILSON GOES " Some Roaring Song mm "I'M GLAD 1 CAN MAKE YOU CRY" Some Waltz Song HIT . 2' "ALL THOSE IN FAVOR SAY AYE" Some Lodge Song HIT No. 7 "INDIANOLA" Some Novelty Song HIT Na. '-■3 '. "WAIT AND SEE" Some Waltz Song HIT No. 8 . "PAHJAMAH" Some Oriental Song HIT ' * "TEARS OF LOVE" ■ Some successor to Smiles HIT No. 9 "KENTUCKY DREAM" Some High-Class Waltz Song ■ : H IT Hi. : S' "OH HELEN" Some Comedy Song HIT No. 10 "MY GAL'S ANOTHER GAL LIKE GALLI-CURCI" Some Wonderful Song THESE NUMBERS CAN BE OBTAINED IN • RECORD, PLAYER ROLL AND SHEET MUSIC FORM .^.UBL^HED ^^ STERN & CO. "