The talking machine world (Jan-June 1919)

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June 15, 1919 THE TALKING MACHINE WORLD 133 '|l|'H|i|l|'|l| •PC I|i||l|l|i|i|j|MII|i|li<l< ip]7J7p|7JIpq<[l[j|l|<|t|lip|i|;|l|l|l|l[l[l[l|<|l|^ ii( it< i.( in III 111 111 in III in ill n: iii m d % .^kh HI III ill m HI III in -iri in in in in m iii irr III ill Ht ^n in It' 111 TIT 111 IK III III III III 111 in in m m in iii in m m nn: III HI Proper Packing Pays THE phonograph industry should adopt this motto without reservation. The nature of its shipments, with the consequent high freight classification, demands the use of a container that will at once be both light in weight and strong. Realizing this need, and knowing full well the many unusual and difficult conditions confronting the standardization of a 3-ply veneer packing case particularly suited to phonographs, this organization (representing four large factories) undertook the task of making the best possible packing case for phonographs. If intelligent and continued demand for a product is an indication of achievement, we have succeeded in our efforts to give the phonograph industry just what it needed — the ''ATLAS " 3-ply veneer packing case. To insure you against possible mistake we have trade-marked our product. "ATLAS" 3-ply veneer packing cases are made only by us. Their uniformly high quality and beauty in appearance, together with the unusually prompt and sure service we can always give, have made "ATLAS" cases "standard equipment" with the more particular manufacturers. Should you be interested in better packing we would appreciate your inquiries. Nelson & Hall Company Richf ord Manufacturing Co. Exclusive Selling Agents ATLAS SALES CORPORATION RICHFORD, VERMONT Chicago Office 327 South Lasalle St., Webster Bldg. Blair Veneer Company Veneer Products Company **ATLAS" PACKING CASES Carry the Weight Save Freight