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June 15, 1919
THE TALKING MACHINE WORLD
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Proper Packing Pays
THE phonograph industry should adopt this motto without reservation. The nature of its shipments, with the consequent high freight classification, demands the use of a container that will at once be both light in weight and strong.
Realizing this need, and knowing full well the many unusual and difficult conditions confronting the standardization of a 3-ply veneer packing case particularly suited to phonographs, this organization (representing four large factories) undertook the task of making the best possible packing case for phonographs.
If intelligent and continued demand for a product is an indication of achievement, we have succeeded in our efforts to give the phonograph industry just what it needed — the ''ATLAS " 3-ply veneer packing case.
To insure you against possible mistake we have trade-marked our product. "ATLAS" 3-ply veneer packing cases are made only by us. Their uniformly high quality and beauty in appearance, together with the unusually prompt and sure service we can always give, have made "ATLAS" cases "standard equipment" with the more particular manufacturers.
Should you be interested in better packing we would appreciate your inquiries.
Nelson & Hall Company Richf ord Manufacturing Co.
Exclusive Selling Agents
ATLAS SALES CORPORATION
RICHFORD, VERMONT
Chicago Office 327 South Lasalle St., Webster Bldg.
Blair Veneer Company Veneer Products Company
**ATLAS" PACKING CASES
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