The talking machine world (Jan-June 1919)

134 THE TALKING MACHINE WORLD June 15, 1919 KNICKERBOCKER CO.'S NEW HOME NEW SET OF CAR CARDS READY Victor Wholesalers Have Admirably Fitted Up Establishment — Abram Davega Tells of Plans and Policies in Most Interesting Way The Knickerbocker Talking Machine Co. occupied their new quarters at 138-140 West 124th street during the past week. A series of delays in the installation of the special equipment of these modern warerooms made the actual date of occupation a little later than originally planned. It is expected, however, that within a few weeks the attractive display rooms, the concert hall, executive offices and the extensive system of record filing racks will be in a condition for inspection by the trade. A new shipment of record racks in mahogany, golden oak and ivory has just been received. The Knickerbocker Talking Machine Co. reports that their dealers have had exceptional results from the use of these record racks in the past, and that these new racks should prove popular to a greater degree. The Knickerbocker Talking Machine Co. is also producing advertising fans with the dealers' imprints for distribution to their customers and for use in the demonstration booths and warerooms. Many complimentary letters have been received from dealers making use of this novelty. Abram Davega, chief executive of the company, is greatly enthusiastic over the outlook for the future. "The problem of the Victor retailer is to get more Victor merchandise," said Mr. Davega. "I will tell him how. The way the dealer is most apt to receive increased shipments of Victor merchandise is through a manifested spirit of co-operation with the wholesaler in every way possible, by progressive and honorable methods of merchandising, and by really doing something to help the progress and development of Victor business. Proper representation of the Victor line should be given and must necessarily begin with featuring the Victor product. Proper representation would naturally include up-to-date show windows properly dressed, featuring the Victor merchandise and trademark. The store interior is also of great importance, and should be in keeping with the quality of the line displayed. The progressive merchant will, of course, not only keep his store neat but will see to it that all the Victrolas are kept in polished condition and in perfect mechanical order, and with the price-mark plainly visible. As many demonstration booths should be installed as possible in direct proportion to the size of the store. "The dealer who helps the wholesaler sell slow moving, but thoroughly good records, is really co-operating with the wholesaler. The progressive retailer will also take advantage of the power of advertising, such as newspapers, billboards, curtains and mailing lists. The progressive dealer who features and energetically pushes the line not only benefits himself, but the wholesaler as well, and through his efforts earns the right to have more goods at his disposal to push. The wholesaler is cognizant of these efforts and takes these matters into con ROTTEN STONE We are the only miners and manufacturers in this country of Rotten Stone for use in Phonograph Record making. Our product is now in use by practically every record manufacturer in this country. We are also headquarters for all other minerals for record making and everything we handle is made especially for this purpose and absolutely guaranteed. Expert advice given upon any formula. KEYSTONE MINERALS CO. 41 Union Square, New York City Exceptionally Attractive Series of Cards Just Issued for the Use of Sonora Dealers In order that Sonora dealers throughout the country may have facilities for making attractive car cards which are exceptionally attractive. These cards are designed in bright, harmonious colors, containing a minimum amount of text, and are certain to secure the interested attention of all who catch sight of them. The company has received many expressions of appreciation from Sonora dealers regarding the qual One of the Artistic Sonora Car Cards displays in their local transit lines, the Sonora ity of the printed and lithographic sales help Phonograph Sales Co. has brought out a set of which it is now providing. sideration in scheduling the monthly shipments. .The Knickerbocker Talking Machine Co. has made a feature of providing specialized departments to provide assistants to the dealer not merchandising his goods in the most modern and up-to-date manner, and is anxious to cooperate with them to the better development of the Victor business." directly with the money of the tax payers. In view of the fact that there have been so many rulings and counter rulings calculated to confuse and in many cases work against the interests of the music industry, the trade should accept with alacrity the crumb of comfort offered in this latest ruling. NO WAR TAX ON SALES TO STATE New Ruling Exempts From War Excise Tax Musical Instruments Sold to State, County and Municipal Institutions in General George W. Pound, general counsel of the Music Industries Chamber of Commerce, has just called the attention of the trade to Article 10 of the new regulations (No. 47) of the Internal Revenue Department, which provides: "Articles sold to a State or a political subdivision thereof by the manufacturer for use in carrying on its governmental operations are not subject to the tax. "Articles sold by the manufacturer to a State, county or municipal institution are also exempt from tax when paid for entirely out of public money." This ruling is taken to indicate that no tax is to be paid upon pianos, talking machines or other musical instruments which are sold by the manufacturer for use in schools or various other public institutions in general and paid for MAIN SPRINGS No. 2— %"«nx.020 $0.30 " 6— %"x9x.022 0.27 ■' 7— ?4"xl0x.025 29 " II— %"xllx.023 39 " 12— %"x93l023 35 " 16— l"xllx.022, for Vlt^tor 48 " 17 — l"xl8x.026, for Meisselbanh. Thomas, etc 65 '• 18— l"sl2x.025. for Columbia 53 " 19— l"xlOx.025 .39 " 20 — l"xlLx.027, for Meisselbach, Thomas 60 •' 21—1" V.N.S.. with clip In centre short 58 " 22 — 1" V. N. S. with clip In centre long 63 " 25— 1 1-I6"x21x.030, for Edison 1.15 " 26—1 3-lS"xl8x.027, for Helneman, No. 44 75 " 3t—lVi". for Victor 65 " 32—1%" V. N. S. with clip in centre short .'. . .60 " 33 — IVi" V. N. S. with cup In centre long 65 " 36—1 9-16"xl6x.024, for Edison 1.45 " 41 — 2"xl6x.025, for Edison. Meisselbach 1.75 Governor Springs, for Columbia, per 100 1.00 Governor Springs, for Victor, per 100 1.00 Governor Springs, other motors, per 100 1.00 Needle Arms, for Victor 49 Needle Arms, for Columbia 41 Needle Arms, for Sonora, etc 35 Diaphragms, for Victor 13 Diaphragms, for Columbia 23 Diaphragms, for Sonora, etc 18 Rubber Back, for Victor 39 Write for our complete catalogue of Parts, etc. Manhattan Phonos;raph Co. 75 E. 4th STREET NEW YORK, N. Y. BUILT FOR PEOPLE WHO CARE Best Materials, Workmanship, Finish and Equipment and Tone Surpassed by None TWO MODELS: $48 and $70 To Dealers. War Tax Extra. Wriie for Descriptive Circular D. G. YOUNG COMPANY E.tablished 1899 Manufacturers BEAVER DAM, KY. Rex Gramophone Company who are one of the oldest established Talking Machine Houses in Europe, having extensive trade connections throughout Great Britain, in the Colonies and foreign Countries, desire to obiain exclusive selling agencies for Spring Motors, Tone-arms, Sound-boxes, etc., of first class quality at reasonable prices. Please send fullest particulars to: Rex Gramophone Co., 2, Elizabeth Place, Rivington St., London, E. C. 2., England. Cable AddreM: "Lyrecodisc, London."