The talking machine world (Jan-June 1919)

July 15, 1919 THE TALKING MACHINE WORLD 57 The public wants today's dances today. And tliafs wtiat tliey get on Columbia Records. Columbia Graptiophone Co. NEW YORK TRADE CONTINUES VERY BRISK THROUGHOUT OREGON Victory Rose Festival an Event of Last Month — Big Demand for Victrolas — Wiley B. Allen Operations — Dealers Placing Heavy Orders for Fall and Winter Demands — Other News Portland, Ore., July 5. — The Victory Rose Festival was the important event of last month in this city. It rather interfered with the business of the talking machine houses during the three days when the parades occupied the attention of the thousands of visitors who crowded the streets, but the after-effects of the festival were stimulating to the summer trade. Charles H. Carder, of the Victrola department of Sherman, Clay & Co., has had orders for Victrolas from as far east as eastern Pennsylvania, orders which it has been impossible for him to fill on account of the shortage of stock. A firm in Crown Point, Ind., wrote to him and asked him if he could fill an order for them, in twelve months, but Mr. Carder was absolutely unable to give them any assurance that the order could be filled even then. The demand in Portland and surrounding country for Victor machines is increasing. Extensive alterations are being made in the Wiley B. Allen store. The record department will be put on the floor in which the shop is now located and this will make that department one of the largest and most complete on the Coast. Frank Case, manager of the local house, says that everything will be done to increase the efficiency of this department and make it comfortable and pleasant. Paul B. Norris, manager of the Wiley B. Allen talking machine department, has made more than his usual number of big sales during the month of June. A good stock of machines and a fine supply of records is on hand. The G. F. Johnson Piano Co. is extensively advertising the Cheney phonograph. Cheney style 1 is the big seller of the summer season. It is in great demand for dancing, and its popularity increases every day. The Remick Song Shop has such pleasant well-ventilated demonstration rooms that many of the young people who visit this store for the purpose of buyi ig sheet music go into these rooms and buy Columbia records. The new venture of the Rem ck Song Shop is well looked after by Mrs. Frances Powell. L. D. Heater, of the Columbia Graphophone Co., reports very satisfactory business. The dealers are calling for the L-2 Columbia, a $225 instrument, which is a sensational seller. Mr. Heater says there is an extraordinary demand for big machines, although vacation models are wanted at present. The dealers here have been seriously handicapped by not being able to furnish these small models, which are so desirable for automob'le trips, campers, and so forth. A big shipment of records, including a fine assortment of foreign records, has just been received at the Columbia Grafonola shop. Miss Reils, in charge of the record department of the Reed-French Co., has made some good sales during the month. George W. Raskins, of the Burmeister & Andreson Co., Oregon City, Ore,, who are dealers in Columbia and Edison phonographs, was a recent visitor. A shipment of thirty-two Brunswick machines has just been received bv the Wakefield Music Co. The G. F. Johnson Piano Co. have a very handsome new sign in front of the entrance on Sixth street. The famous Victor trade-mark forms the upper portion of the sign, the word Victrola being shown in large letters beneath the firm's name. It is a double sign and equipped with flashes so that the sides are alternately light and dark. H. E. L'Anglaise, of the Remick Song Shop, is in Portland at present getting Columbia stock for the Wade fibre needle cutter. Taylor C. White, 309 Stock Exchange Building, exclusive jobber in talking machine accessories, is making a phenomenal success with his entire line. He has just closed a deal whereby he becomes the exclusive jobber for Oregon, Washington, California, Idaho and Montana for the Wade fiber needle cutter. G. C. Cook has become sales manager for the Taylor C. White line. Mr. Cook is making a tour of the Coast States. The WaxWilson Co., which is the distributor for the Tone-Clear, is having splendid success in handling the record cleaner and renewer. It has just sold one concern in San Francisco $10,800 worth of the article. Foley & Van Dyke are very fortunate in having a goodly stock of small machines on hand, which are in such demand during the summer months. Mr. Foley said that they took the advice of Frank McGallaird, representative of the Victor Co., who visited Portland a few months ago, and bought pretty heavily of small Victor machines. Calef Bros, are placing very interesting advertisements in the local papers calling attention to the Pathe phonograph. A new index card system has been devised by E. B. Hyatt, of the Hyatt Talking Machine Co. All of his assistants are enthusiastic over the new method, which is a big improvement over any system formerly used. M. W. Davis, manager of the Edwards Furniture Co.'s talking machine department, is one of Portland's best salesmen. He has sold a goodly number of small machines for camping and outing trips and in three days' time sold in addition five $200 Brunswicks, and a $225 Brunswick, and at present writing there is not a $200 Brunswick in stock. The talking machine department of the Bush & Lane Co. continues to grow in popularity. More cash sales than usual have been made the past month. Keenan & Jahn, Detroit, Mich., have opened a new store devoted exclusively to the display of talking machines and records. Iowa, Nebraska and Wyoming Dealers The "Dusonto Phonograph" gets the best out of all makes of records. That is why the "Dusonto" is the "Master Key of the Record.'^ Immediate deliveries can be made to dealers in this territory through THE BRINSMAID CO. Des Moines, Iowa Exclusive Distributors for Iowa, Nebrasica and Wyoming. When dealing with 'Dusonto" distributors you are assured of prompt, efficient and courteous service at all times. Send for details. The Belcanto Company, Inc. 2007-B Bush Terminal Sales Building 130-132 West 42nd Street, New York