The talking machine world (Jan-June 1920)

204 THE TALKING MACHINE WORLD February 15, 1920 NO LESSENING OF BUSINESS IN LOS ANGELES Trade for the Past Month Has Been Excellent With Big Record Demand and a Shortage of Record Stock — Association Developments — Interesting Budget of News Los Angeles, Cal., February 4. — The month of January was regarded years ago as a necessarily quiet month in direct contrast to the holiday rush of December. Dealers soon realized, however, that record sales, during January at least, maintained a high volume. And now the idea that machine as well as record customers continue to come along after the holidays has proven correct year after year. January, 1920, sales of all kinds have far exceeded even the most sanguine expectations. Actuelle Played at Famous Club The Pathe Actuelle was used to entertain a large gathering of two or three hundred members of the Gamut Club. The audience was very appreciative and interested. Manager Ashby, of the Western Phonograph Co., Pathe distributors, accompanied by O. N. Kruschke, left for the East to attend the conventions and National Music Show in New York City. Recital at Hamburger's The third of the regular weekly concerts given in the new' phonograph department of Hamburger's was held on the afternoon of January 26th. Manager Humphrey engaged the services of Mile. Suzanne Avery, Oriental premiere danseuse, as an added attraction. Chas. H. Demorest rendered several beautiful selections on the pipe organ and the corresponding record numbers were noted in parenthesis on the program. The department was filled, to capacity. Meeting of the Association Two noteworthy resolutions were adopted by the Music Trades Association at the last regular meeting held on January 13th. The one set forth an agreement by which the actual names of used or second-hand talking machines will be eliminated from display or classified advertisements, and the other consisted of a ruling that other makes of talking machines than those represented by dealers should not be displayed in their windows. Columbia Executive Visits Los Angeles O. F. Benz, of the Columbia Co.'s sales depart FOR every $5000 Automobile sold there are 500 popular priced cars. Are you confining your efforts to the $5000 class in the Phonograph business, overlooking entirely the low-priced field? Many are doing this, for the phonograph manufacturers have neglected the low-priced models. The demand for them is tremendous. The '/CROSLEY," retailing for $60, fits right in with any line. Read the specifications and look at the illustration. The "CROSLEY" Phonograph is a neat and attractive mahogany-finished piece of furniture that will grace and decorate the handsomest home. It stands 383^" high closed ; is 19" deep and 18" wide. Shipping weight, about 80 lbs. Distributors and Dealers: Write to-day for our proposition. The discounts will surprise you Crosley Phonograph Co. 1 Vandalia Ave. Cincinnati, Ohio ment, arrived in Los Angeles on January 20th. He gave a very interesting address at the Columbia dealers' meeting, which was being held at the Hotel Alexandria. Mr. Benz explained the uses and advantages of the Novelty green label E series record, the dealers' service material of the past and what might be looked forward to in the future. He cited some startling figures with regard to the huge advertising appropriation of the Columbia Co. for 1920, which he stated would probably exceed the appropriation of any other advertiser in the world for any one article of merchandise. Remarking that when a company adopted the "big stick" in its relations to its representatives it sounded its own death knell, the Columbia executive stated that the Columbia policy was one of ceaseless co-operation and helpfulness with and The (Ibinet&A&esj'o™ 1 Company f 14^ E 54 STREET NEW YORK The Popular Portophone LUNDSTROM CONVERTO CABINETS il ii Standard Phonograph Phonograph Cabinets Table Cabinets, All Kinds Talking Machine Toys Brilliantone Needles Velvetone Needles Red, White & Blue Needles Polishes & Oils Repeaters & Rotometers Wall-Kane Needles Record Cleaners Dust & Moving Covers All from One Source toward Columbia dealers. He claimed that the company considered every dealer's store represented a big investment of the company's own money, exceeding even that which the dealer himself had invested; this was due to the fact that the actual outlet for its goods was, through the dealer only and was thus limited or extended in direct proportion to the dealer's failure or success to market and sell Columbia Grafonolas and records. All dealers should consider themselves members of the great Columbia family. New Manager in San Diego T. T. Stricklin has been appointed manager of the music department at the Bledsoe Co. He was formerly with the Southern California Music Co., San Diego. New Dealer in El Centro F. L. McCune, of El Centro, has installed a complete talking machine department. He will carry Columbia Grafonolas and records. The Latest in Phonographs To sit at your dining room table, entertaining friends, and by merely pressing a button enchant them with the strains of an overture or with the latest musical hit, is fascinating in tht extreme. To be able by a similar movement of one finger to repeat the selection or to change it to some other, is additionally delectable. The "Autonola" will do all of this and more. The Wiley B. Allen Co., of Los Angeles, enjoys the distinction of being the first retail house to introduce this latest "entertainer." The first models have been installed by Geo. C. Bornemann, of the Briggs Phonograph Mfg. Co., and CABINETS At Prices That Are Right 1 1 IN THE HEART OF NEWYORK OTTO GOLDSMITH President STYLE 200 48x21x23 Our best seller. Finished in mahogany, walnut or oak, ready for installation of motor and tone arm. Prompt deliveries. Send $37.50 for sample. BADGER STATE CABINET CO. MILWAUKEE, WIS.