The talking machine world (Jan-June 1920)

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164 THE TALKING MACHINE WORLD March 15, 1920 Phonographs Come, Phonographs Go — But — PAT HE RECORDS — go ON Forever Every Phonograph has a Turntable For EVERY turntable on EVERY Phonograph is a place for you to put Pathe Records at a profit. We say Pathe Records — We MEAN Pathe Records — because: Every day the demand for Pathe Records increases. Every day more people recognize the exquisite tone quality of Pathe Records. Every day more people discover that Pathe is first with the hits that make Broadway famous. Every day people find out that they get the widest possible choice in Pathe Records — everything in musics-operatic, orchestral, band and vocal — from the classical favorites and the "songs that never grow old" to the raggy, jazzy popular melodies of the day. How are they making their discoveries so fast? The answer. Pathe national advertising: It is effectively telling the public about Pathe Records day by day, week by week, month by month. And every time every 24 hours go by, ten times that many people right in YOUR neighborhood have discovered that Pathe Records give the music they want — and surpassing tone. the There is no question as to Pathe Record Superiority PATHE FRERES PHONOGRAPH CO. EUGENE A. WIDMANN, Pres. 10 to 56 Grand, I Ave., Brooklyn, N. Y., U. S. A. The Genuine