The talking machine world (Jan-June 1920)

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106 THE TALKING MACHINE WORLD April 15, 1920 Edison Message No. 69 Our selling prices on The New Edison (including War Tax) have increased less than 15%, since 1914. We hope it will not be necessary to make further increases in our prices, but, should we be forced to do so, the prices which we establish will be such as, in our opinion, will be "right" for many years to come. During the period of inflation, we have foregone large profits, which we might easily have made. We have absorbed more than 50% of the increased cost of manufacture. We believe that this policy is appreciated by the public and that it will be particularly appreciated by our dealers, when deflation sets in. The Wall Street Journal might very well have had us in mind, when it recently said: "While these corporations are probably not making as much money as others, they are building up good-will, which will undoubtedly stand them in good stead later on." THOMAS A. EDISON, Inc ORANGE, N. J.