The talking machine world (Jan-June 1920)

April 15, 1920 THE TALKING MACHINE WORLD 137 FROM OUR CHICAGO HEADQUARTERS — (Continued from page 135) Sixty-third street, to the more central location, and plans are being laid for considerable expansion in its Chicago business. C. O. Miller, with the company for twenty years, will be in charge of the wholesale end of the business, and Henri Rousseau, formerly connected with the Adam Schaaf Piano Co. and the A. B. Chase Piano Co., has joined the Starr forces and will be in charge of the retail department. Mr. Rousseau has taken charge of the present South Side store, where he will continue to be located until alterations on the Loop building are completed. In the two above-named men the Starr Piano Co. gives its Chicago office two enthusiastic and capable workers. Considerable money will be spent to make the wholesale and retail offices complete and up-to-date in every way, and before long it is expected that Starr talking machines and pianos will have a strong representation in Chicago's busiest section. Remove to New Offices Drying Systems, Inc., of Chicago, manufacturers of equipment for drying varnishes, etc . will remove their offices and factory from 342 N. Michigan avenue, to 11-17 S. Desplaines street, on May 1. With increased forces and more favorable working conditions they expect to increase their output considerably, and as they will be in the center of their source of supplies they are sure that present deliveries can be facilitated. The great demand for equipment of rapid drying, also the great demand for the latest development, the drying unit, has necessitated the change. Lakeside Pacific Coast Representative The Lakeside Supply Co. is very fortunate in securing the services of Merten Corwin as Pacific Coast representative. He is a college graduate and has been affiliated with the electrical field for the past twenty years. Mr. Corwin has traveled the Pacific Coast for a number of years and is familiar with the needs of the people. He will specialize on elec tric phonograph motors and completed, electrically driven machines, besides selling the Lakeside entire line of motors, tone arms, hard Merten Corwin ware and accessories and will no doubt carry a small stock for immediate shipments. Elaborate Marvelon Catalog Something distinctly new in talking machine catalogs has been evolved by the Marvelon Talking Machine Co., of St. Louis. Instead of the conventional booklet the company has prepared a series of cards containing photographs of the different models. The cards are not bound together, but each one is separate, and the whole is not bound together, but slips into a folder in precisely the same way that a photograph does. Highly artistic paper stock and appropriate type have been used, giving an effect of quality unsurpassed. Four cards, each with a photograph of a particular type of the Marvelon, open and closed, are in the series. The catalog has been prepared at the instance of Nat Steiner and well indicates the merits of the instrument and high quality of trade to which this concern appeals. To supplement this catalog the company has issued a smaller twelve-page folder of their complete line. D. C. Blum With Superior Phonograph Co. D. C. Blum, formerly manager of the wholesale department of the Wade Talking Machine Co., of this city, and well known in the talking machine trade, is now . associated with the Superior Phonograph Co., 320 South Wabash avenue. Mr. Blum is connected with the sales promotion division of this company and according to his present plans an intensive merchandising campaign will be inaugurated in the near future in behalf of the company's products. The Superior Phonograph Co., in addition to manufacturing the Melotone phonograph, also carries a line of record needle cutters, fibre needles, record brushes and practically all standard accessories. The concern has met with pleasing success in the introduction of the Melotone talking machine, and distributors and dealers have been appointed in many of the leading trade centers. Demand for Repeater Stop Since the advent of the repeater stop on the market it has had a remarkable success. That such a refinement constitutes a strong selling factor is the decision of the many manufacturers who have adopted it as standard equipment. The actual manufacturers of talking machines as (Continued on page 138) Your Account With Us au Lateral Cut Lateral Cut = Records Will Be an Insurance Policy Against EMPTY RECORD SHELVES LOSS OF CUSTOMERS LOSS OF PROFITS Record Dealers Reach the Acme of Wisdom WHEN THEY STOCK UP WITH POPULAR HITS ON No Waiting for Delayed Shipments When You Order From Us MAGNOLA TALKING MACHINE COMPANY 711 Milwaukee Avenue OXTO SCHULZ, President CHICAGO, ILL.