The talking machine world (Jan-June 1920)

138 THE TALKING MACHINE WORLD April 15, 1920 NEWMAN BROS. PHONOGRAPHS No. 2 Unusually pleasing in tonal qualities as well as in appearance. Finish: Walnut, Mahogany, Oak Height: 50 inches. Plays five 10-inch records. Noiseless in winding. Plays all records. Automatic stop. Tone Modifier. Other special features we shall be pleased to point out. You will be pleasantly satisfied with our line of phonographs. For your convenience and because of increased business, we have opened an office and display rooms in the FINE ARTS BUILDING, CHICAGO. Nrtumatt Srna, (En* Makers of Newman Bros. Pianos, Players and Phonographs ESTABLISHED 1871 OFFICES AND DISPLAY ROOMS: THE FINE ARTS BUILDING 410 SOUTH MICHIGAN BOULEVARD CHICAGO FROM OUR CHICAGO HEADQUARTERS— (Continued from page 137) well as dealers and jobbers have been asking for the little device, and many have gone so far as to make minor changes in the shape of their tone arms and reproducers in order to facilitate the use and quick application of the repeater stop. The outstanding advantage of the repeater stop lies in the lever regulating feature. It can be set to re-play a record once, twice or three times, or constantly, if so desired, and after the rendition of one, two or three selections, the turntable is forced to come to a stop by an automatic brake. The latter is positive and built like a brake on an automobile. The leverage is equivalent to a pull of ninety pounds; in other words, it is said it will stop a turntable ninety pounds in weight when it revolves at full speed. The instrument works very much like a clock. The mechanism is noiseless and built to withstand long use. It is guaranteed for one year. Perhaps the most indispensable use of the repeater stop is in connection with dance records. It has been said that 90 per cent, of the owners of phonographs are dancers. When these come to know the extent and advantages of such a repeating device, most, if not all, will undoubtedly equip their machines therewith. The Repeater Stop Co. is operating as exclusive manufacturer and sales distributor for the instrument for the entire world, and is licensed under the Smith and Adams patents as follows: Smith Patents. 1060955 and 1062369. Adams Patents, 1275823. 1317257. 1317258, 1317259. Canadian Patent, 171377. New Edison-Pathe Needle The Red Seal Needle Corp., of this city, has produced and placed upon the market a new type combinat:on talking machine needle, which serves reproduct:on purposes on Pathe and Edison machines. It is called -the '"twin jewel needle," and consists of a sapphire ball and sapphire point mounted in one shank, thus eliminating constant changing of needles for playing both Pathe and Edison records, as has heretofore been necessary. Just a half turn of this needle brings the correct playing point into contact with the grooves of the desired record. The Red Seal Needle Corp. manufactures the "twin jewel needle" in two styles — loud tone, set in brass; half tone, set in fibre. Now the "Dry-Ola" Wm. Wade, of the Wade Talking Machine Co., has hit upon a novelty in the way of talk Immortalizes the New "Dry" Era ing machines, particularly appropriate just at the present time. He has purchased the barrel stock in a local brewery, consisting of 2.000 one-quarter barrels, and has equipped them with all the essentials of a talking machine, motor, tone arm, turntable, amplifier, etc. Of course one of the greatest features of the "Dry-Ola" is offered by its window display possibilities; but it is also a great little seller, as is evidenced by the Wade Talking Machine Co.'s sales of it. One of the "Dry-Olas" sold to the Illinois Athletic Club has been doing duty from morning to night, entertaining the members with selections apropos the present "dry" period. Mr. Wade says he is sending one of the instruments to the chairman of the congressional committee that pushed the dry legislation through the House, and also one to Governor Lowden of Illinois. Manager for Smith Piano Co. A. J. Sharpe, formerly proprietor of the talking machine store located at 359 W. Sixty-third street, has disposed of his business to accept a position as manager of the talking machine department of the Smith Piano Co., at 311 S. Wabash avenue. A few weeks ago Fred M. Firestone, manager of the city sales division of the Lyon & Healy piano department, resigned his position to become general manager of the Smith Piano Co . and it was through his efforts that Mr. Sharpe was induced to take over the management of the talking machine branch of the Smith Piano Co.'s business. Price Should Have Been $10 In the last issue of The Talking Machine World it was stated in speaking of the new Vitanola electric signs for the use of dealers that these were sold to the trade at a cost of $100. This was a mistake. The cost should have been given as $10. Shines a la Mode On the South Side, at Ashland avenue and Sixty-third street, there is a shoe-shining parlor called the "Victrola Shoe-Shining Parlor." A feature which attracts trade, and lots of it, is the talking machine music which entertains customers while their shoes are being polished. (Continued on page 141) | TRANSFER NAME-PLATES j i We make the Transfer Name -Plates and Trade-Marks for | | the largest talking machine manufacturers in this country and | for dealers in every state. | |j YOUR NAME, Mr. Dealer, on every machine brings the owner ||| back to you or records and his friends to you for a machine. p Er . . § Samples, Suggestions and Sketches Furnished Free M I THE MEYERCORD COMPANY, CHICAGO j Largest Manufacturers o; J\] ^COlVIA-INfl A. Transfer Name-Plates i _ ............ ■ . i D'iSfrfeSji iiVt fill vi il ii'ii iu\ iu~. >t il i~u/ iui jOi ;'i ~.'~u i u iu< 7iT, ?'u 7u\ \\\\ui 'vtTi'u jQi'Tiji iui 7i7i 7<u 7u< !mT it)j riii S'ii ><i"ii 7t"ii S*5i *:*£ ifil ~iu iffi Sji ifil iui ii 'Si Ti ~ii iui Tri Tui jGfSB ItS^S lili'Ti'iiTui \\u ft?. iiS%'i