The talking machine world (Jan-June 1920)

April IS, 1920 THE TALKING MACHINE WORLD 145 THE IRONCLAD ENCLOSED MOTOR == Full throw back tone arm of highest quality. Nickel or Gold Finiih IRONCLAD equipment gives your salesmen undisputed talking points and makes the owner a booster for your machine. Our method of installing springs eliminates all "spring kick"; they release smoothly, delivering an even flow of power, producing a constant speed of turntable. The springs need no oil or lubrication for life of motor. The IRONCLAD has so many merits that it can be fully appreciated only by inspection and test. Write or wire for sample to-day. B-2 — 2 spring — 4 10" records C-2 — 2 spring — 5 10" records C-4 — 4 spring — 1 1 10" records B-3 — 3 spring — 6 10" records C-3 — 3 spring — 8 10" records C-6 — 6 spring — 16 10" records ESTABLISHED 1884 Cherington Mfg. Co. Main Office and Factory Waukegan Illinois Canadian Factory: IRONCLAD MOTOR CO. 718 Drummond Building, Montreal. OFFICES: NEW YORK, N. Y. 51 East 42d St. CHICAGO, ILL. 108 West Lake St. SAN FRANCISCO, CAL. 320 Market St. FROM OUR CHICAGO HEADQUARTERS— (Continued from page 143) Co., has been asked by the mayor of Chicago to accept the chairmanship of the committee for a drive in the music industries of Chicago to obtain funds for the Boost Chicago Campaign now running. Ten thousand dollars is the mark set for the music industry to subscribe, which will be forthcoming from the piano and talking machine industries' committee. Mr. Wade's associates on the committee are E. H. Uhl, of the Rudolph Wurlitzer Co.; M. J. Kennedy, N. A. Fegen, of Lyon & Healy, and Harold Jarrow. Ship by Parcel Post F. D. Hall, president of the B & H Fibre Mfg. Co., has lately been obliged, in addition to his other troubles, to ship fibre needles by parcel post to certain sections of the country where express and freight tie-ups have -stopped delivery. "Orders for B & H fibre needles have been coming to us in unprecedented volume," said Mr. Hall. , "We have taken increased space and added more machines, and are doing vour best to keep abreast of orders. We find the recent freight difficulty very annoying. At one period we were receiving five to eight telegrams a day, urging us to rush special shipments of needles to various parts of the country." Novelty Advertising A little toy airplane recently patented in Chicago and manufactured for advertising purposes is now being used by certain talking machine companies for advertising their instruments and records. The little airplanes are made of cardboard and sold in small envelopes in knockdown form. They are prized by children everywhere, and even the older people become interested in the principles of air dynamics embodied in the gliding qualities of the little device. C. J. Van Houten & Zoon, Chicago representatives for the Sonora line of talking machines, are sole selling agents for the airplane advertising novelty and are pushing it as one of the liveliest propositions of the year for the use of talking machine dealers in advertising their merchandise. New Retail "Music Center" J. K. Morgan has opened a new downtown retail music establishment in the old Siegel & Cooper building at State and Van Buren streets, which goes by the name of "Music Center." It is on the third floor of the building now known as the "Leiter Stores." Mr. Morgan is handling the Brunswick line of talking machines and records, also a complete line of accessories and small musical instruments. This is the only music establishment in the building, outside of the sheet music store and player roll business, (Continued on page 147) lllllllllll ill III I ill mini iii' inn ii in ii in ii hi QThe Superior Lid. Support £ J{ Spring Balance that Does Hot IParp the Lid Tlo Pull on the Lid when Down J\. mere touch of the jlnger lifts or closes the lid, which stops at any point desired Sample— Packet 75c— Qold $1.00 Patented December 1919 Prepaid anywhere upon receipt of price. Submitted on approual, subject to return uuthin a reasonable time, in u?hich euent the full price unll be refunded Quantity Prices Quofed on Application Bartlhart Brothers & Spindler TXlcmroe and Throop Streets, Chicaqo, Illinois Ulli