The talking machine world (Jan-June 1920)

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52 THE TALKING MACHINE WORLD May 15, 1920 All phonographs may look alike Varnish and nickel-plating may cover a multitude of sins. But the public is being educated to investigate before buying TOE ©F QUALOTY LIAR AS A LL has solid substantial cabinets. Carefully made of sturdy, high grade wood, Sonora cabinets do not warp. They last a lifetime. It is significant that Sonora cabinets are %" thick whereas nearly all other makers of phonograph cabinets use wood only %" thick or thereabouts. Sonora is not only unequalled in cabinet construction but in beauty of cabinet appearance, in workmanship and in matchless tone. Not "How cheap?" but "How good!" has always been Sonora's motto. Sonora has an ALL BRASS tone arm. ALL BRASS in a tone arm produces a superior tone. Cornets are made of brass for this reason. Zinc-lead castings used by nearly all other phonograph manufacturers for tone arms are brittle, cheap and give an inferior tone. Sonora does not use castings for tone arms. Sonora will not. Sonora is perfect in constructional details. That's why Sonora''s tone is unrivalled. Sonora is a quality instrument and contains no poor materials. ABOUT % INCH % INCH Examine the Sonora critically in comparison with other phonographs and you will understand why Sonora is The Highest Glass Talking Machine in the World and why it is easily sold without offering "easy payments" as a leading attraction