The talking machine world (Jan-June 1920)

54 THE TALKING MACHINE WORLD May 15, 1920 The Columbia Novelty Record this month is Khaki Boys March," a bully bell solo with British Orchestra accompaniment. Order big. E-4562. Columbia Graphophone Co. NEW YORK OPENS NEW WHOLESALE QUARTERS John Elliott Clark Co. Completes Model Establishment With Every Convenience to Give Dealers Intelligent, Helpful Service. Salt Lake City, Utah, May 5. — The John Elliott Clark Co., Victor wholesaler, has just give the dealers intelligent and helpful service. The new offices include a model record booth and a show window where special trims will be made up and become available for dealers' use. One of the principal features will be the educational department, in charge of a competent and experienced music supervisor who has had sales experience and who has attended the special courses in salesmanship given by the Victor Talking Machine Co. at Camden. The department will conduct special salesmanship classes for local and nearby dealers and their employes, give them special assistance in community activities, conoerts, recitals, etc., and visit them regularly, giving advice on store service, arrangements and methods. BOSTON BOOK CO. IN NEW HOME Brooklyn Factory Increases Output and Chicago Branch Installs New Machinery — Demand for Albums Shows Growth of Industry Model Record Booth and Show Window completed new wholesale quarters in the Simon Building, 146 South West Temple street, of this city. The new plant is devoted entirely to the Educational Department wholesaling of Victor products and accessories and will be complete with all departments to PUBLICITY THAT IS ATTRACTIVE Sonora Advertising in Leading Newspapers of the Country Wins High Praise for Excellence The advertising department of the Sonora Phonograph Co. is using in the leading newspapers of the Middle West and in some of the standard New York City newspapers a series of attractive advertisements that is attracting the general interest of the trade and public. These advertisements call attention to two important features of the Sonora phonograph, namely: The all brass tone arm and the fact that the Sonora cabinet is made of wood threequarter inch thick. The advertising is illustrated by the use of very clear black and white cuts showing the all brass Sonora tone arm, together with two black and white drawings of cabinets. The thickness of the wood used in the Sonora cabinet is emphasized in the drawing. This campaign was inaugurated by the Sonora advertising department in order to give the public some idea of the distinctive features of Sonora product. The company's jobbers and dealers are enthusiastic regarding the practical value of this advertising. The Boston Book Co., Inc., the well-known manufacturer of record albums, which some time ago moved its New York plant to 57-65 Hope street, Brooklyn, is now back to normal in point of production and in a very short time the capacity of the plant will be greatly increased. The new quarters now house much additional equipment which makes for speed and efficiency. In addition to the occupancy of larger quarters in its new Brooklyn home, which demonstrates the growing business of this concern, it might also be noted that the Chicago plant of the company, located at 509 Plymouth court, that city, has also been forced to install much new machinery in order to care for the business in Middle West territory. The fact of the matter is that the Chicago plant almost rivals the main factory, as far as general output is concerned. J. M. Alter, president of the Boston Book Co., in a recent statement to a representative of The World, said: 'With the installation of the most modern machinery in all departments of our business, we not only simplify the manufacturing of our album, but we increase the production, without lowering the standard of our product. ' While it is vefy true we have a tremendous amount of orders on hand, we are not behind in shipments, and as a matter of fact we are even accepting new orders, all of which will be taken care of at the promised time. When both our Brooklyn and Chicago plants are working at their new capacity, the outlook indicates that our production will be much greater during 1920 over the 1919 period. The great demand for albums, which is increasing, is another demonstration of the greatness of the talking machine industry." VITANOLA DISTRIBUTING AGENCY OF TEXAS THE TEXAS DISTRIBUTORS OF THE VITANOLA "The Phonograph of Marvelous Tone" If you are in Texas territory, write for information regarding an agency for this progressive line. 907 COMMERCE ST. 'Phone X-5511 DALLAS, TEXAS