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56
THE TALKING MACHINE WORLD
May 15, 1920
IOWA CONVENTION DATE AUGUST 3 DISPLAY CARD FOR UDELL DEALERS
VICTOR ARTISTS IN INDIANA
Mickel Bros., Victor Distributors, Will Entertain Dealers' Association in Des Moines — Chase & West Score Big Hit With Attractive Float in Parade — Budget of Trade News
Attractive Piece of Publicity for Window and Wareroom Use Just Prepared by the Udell Works as Part of Their Dealer Service
Des Moines, Ia., May 6. — At a meeting in this city on April 21, of the officers and executive committee of the Iowa Victor Dealers' Association, the definite date of the fourth annual convention was set for August 3. An interesting program has been arranged, which will take up the entire day, and in the evening Mickel Bros. Co. will tender the members and wives a banquet and dance at Hotel Fort Des Moines.
A number of Victor dealers have called on Mickel Bros. Co. recently in an effort to secure more goods. Among them were: Jos. Britt, of the Crary Hardware Co., Boone, la.; L. R. Spencer, of Harmony Hall, Iowa City, la.; John D. Vance, of Vance Music Co., Mason City, la., and L. A. Murray, Davenport, Ia.
Galli-Curci played to a $7,000 house recently and stirred up some wonderful business for the sale, of her records. Chase & West secured the seat sale, together with the program, and their record sale on the following day amounted to $286.
T. F. Perkins, manager of the Haddorff Piano Co., has resigned to accept the position of manager of the piano department of the Ginsberg Furniture Store.
H. B. Sixsmith; sales manager of Mickel Bros. Co., has just returned from a trip through the State, covering practically every one of the larger Victor dealers.
Recently the Drake University conducted a demonstration in an effort to raise funds. The feature was a parade consisting of a number of floats descriptive of the different branches of study. The Liberal Arts float was given to Chase & West, Victor dealers, on which they constructed a mammoth Victrola measuring eleven feet in height. Inside of the Victrola a male quartet sang. Needless to say that applause greeted them all along the line.
As a part of their service to dealers, the Udell Works, the prominent cabinet manufacturers of Indianapolis, Ind., have just prepared and begun the distribution of a most attractive display card, twelve inches high and eighteen inches wide, for use in show rooms and windows. The cards are worked out in several rich colors, with the Udell cabinets shown in natural shades.
The cards are made with an easel backing or can be hung by a silken cord, and the dealers
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RECORD CABINETS
UD
DEPENDABLE
Udell Display Card
who have already received and used them are very enthusiastic about the attractiveness of the whole affair. This new piece of publicity is in line with the policy of the Udell Works in helping their dealers sell Udell cabinets after they have been placed on the wareroom floor. The manufacturers feel that the transaction is not completed when the order is filled by the factory, but that their interest lies in the deal until the cabinet is placed in the home.
RECORD STARS IN WASHINGTON
Eddie Cantor and Van and Schenck Autograph Records at Store of Lansburgh & Bro.
Paul Cushman, formerly manager of the Victrola department of the Standard Furniture Co., Centerville, Ia., has resigned, to accept a similar position with the Red Cross Decorating Co., also of Centerville. Mr. Cushman is well known throughout the State in connection with the Victor work.
The Radio Talking Machine Co., Dover, Del., has been incorporated with a capital of $500,000, by W. I. N. Lofland, Frank Jackson and Mark
W. Cole.
Lansburgh & Bro., Washington, D. C, recently attracted crowds of music lovers to their store at 420-430 Seventh street, N. W., by advertising the fact that the celebrated record stars, Eddie Cantor and Van and Schenck, would personally autograph any of their records purchased at the store during certain hours. Eddie Cantor was the center of attraction on Tuesday, April 27, and the popular Emerson artist had a busy hour at noon signing all the records which were purchased. On Friday, the 30th, Van and Schenck were likewise busy autographing their Columbia song hits, which were in great demand.
Werrenrath and Braslau Achieve Great Success in Crawfordsville, and Former Is Featured in Concert in Lafayette — Concerts Help Trade
Crawfordsville, Ind., May 5. — The first joint recital in which the Victor artists.^ Reinald Werrenrath, Metropolitan baritone, and Sophie ' Braslau, Metropolitan contralto, ever engaged in was given in Crawfordsville April 29, under the auspices of Schultz & Schultz, Victor dealers of that city. A tremendous audience from Crawfordsville and surrounding territory thronged the new high school auditorium to enjoy the most unusual recital. Although it was necessary to bring chairs from all over the State to furnish the auditorium, which was but recently built, the Victor dealers spared no effort or expense in making the event a complete success. Mr. Werrenrath is to appear in Lafayette. Ind.. on May 12, under the auspices cf the Smith College Alumnae Association of that city, assisted by O. L. Foster, the local Victor dealer. E. B. Knight and H. A. Diehl, of the Stewart Talking Machine Co., have helped with the arrangements for both concerts.
SONORA AIDS IN WELFARE WORK
Announcement Made by President Geo. E. Brightson Pleases Saginaw Welfare League
The largest plant of the Sonora Phonograph Co. is located at Saginaw, Mich., and when a suggestion was made by the Welfare League of Saginaw that Sonora aid them in their work the proposition was favorably received, and the following article, which appeared in the Saginaw News-Courier, thus reported this matter:
"Announcement was made recently by George E. Brightson, president of the Sonora Phonograph Co., through the secretary of the company, Jos. Wolff, who has been in the city for several days, that the company will accept its Welfare League apportionment of $15,000, based on a payroll of $1,000,000 for the Sonora and Herzog plants.
"This is the last big concern to announce its acceptance of the league's one and one-half per cent assessment and follows closely that of President W. C. Durant, of the General Motors Corp., who, on his recent visit here, approved his company's $32,000 assessment. The Sonora assessment was the second largest in the city.
"Welfare League officials are highly elated over this action of the Sonora Co., which practically cleans up the list of big subscribers to the fund, their approval of the plan being taken as a strong endorsement of the league."
The
Pendulum is Swinging The Other Way
STOCK SHORTAGE
ADEQUATE SUPPLIES
CJ Victor goods are coming from the factory more rapidly — production is catching up.
€jjlt is time for the dealer to arrange for the sort of wholesale service that will enable him to realize upon the new opportunity.
DITSON EXCLUSIVELY SERVICE
FULFILLS EVERY REQUIREMENT THE OLIVER DITSON CO., BOSTON
CHAS. H. DITSON & CO., NEW YORK