The talking machine world (Jan-June 1920)

82 THE TALKING MACHINE WORLD May 15, 1920 NEW PRIMA DONNA DISTRIBUTOR Frederick P. Altschul Appointed for Eastern Territory — Many Years in the Music Trade Announcement was made recently of the appointment of Frederick P. Altschul as general Eastern distributor for the Prima Donna phonograph, manufactured by the General Sales Corporation of Milwaukee, Wis. This company operates three large factories and claims to have a capacity of over one hundred machines per day. On Saturda}', May 1, Mr. Altschul secured The Booth Felt Company, Inc. Mechanical Felt Products Turntable Felts Motor Felt Washers Motor Brake F*elts Needle Rest Felts Cabinet Strip Felt We carry a large stock of well assorted merchandise which insures prompt deliveries. If interested in Velour or Velveteen Discs we can supply them. FACTORIES BROOKLYN, N. Y. 463-473 Nineteenth Street CHICAGO, ILL. 732 Sherman Street Frederick P. Altschul quarters at 112 West Twenty-third street, New York City, where he has on display a complete line of Prima Donna machines, which includes six models. Mr. Altschul has been identified with the music industry for many years, and was one of the founders of the Schilling Piano Co., which was Eastern distributor of the Stradivara. He sold this business on January 1. Mr. Altschul is at present formulating plans for an active campaign in promoting the sales for the Prima Donna machine. At present he has five salesmen traveling throughout the country, and intends to give this line an active representation. NEW POST FOR L. C. ACKLEY Becomes Manager of Columbia Co.'s Seattle Branch, Succeeding Frank Dorian untarily resigns as manager of the Seattle branch. Mr. Dorian, during his stay in Seattle, accomplished excellent results and laid a strong foundation for Mr. Ackley's future development. The general sales department of the Columbia Graphophone Co. announced recently the appointment of L. C. Ackley as manager of the company's Seattle branch. Mr. Ackley, who was formerly a member of the sales organization at the Los Angeles branch, has been in the service quite some time and his successful achievements in the Columbia organization well warrant his present promotion to the post of manager. Mr. Ackley succeeds Frank Dorian, who vol CLEAN ADVERTISING IN CLEVELAND Better Business Commission Issues Set of Recommendations to All Advertisers Pointing Out Standards Which Should Be Followed The "Hustylus" THE little wonder-device that makes Pathe records playable on practically every instrument. The greatest thing that has yet lappened for the Pathe dealer. Sweeps all clumsy "adapters" into the discard. As simple to use as any steel needle. It adds many million instrument owners to the 'athe dealer's market. Ask y°ur jobber Herbert & Huesgen Co. Sole Sales Agents 18 East 42nd Street New York The decidedly constructive character of the work of the Better Business Bureaus (local vigilance committees) of the Associated Advertising Clubs of the World is strikingly illustrated by some recommendations to advertisers issued by the Better Business Commission of Cleveland, which is affiliated with the Associated Advertising Clubs. This matter, which has been sent to all advertisers in Cleveland, has been prepared out of the experience of the best stores in that city, it is announced, and is composed of a set of recommendations offered as a guide to advertisers to assist them in avoiding advertising statements and practices that have a tendency to reduce consumer's confidence. While these recommendations apply to all kinds of advertising there are special sections which are particularly applicable to piano advertising and should be of interest to the trade. First of all, it is recommended that care be taken to substantiate definitely any statement of fact made in the advertisement prior to the time the advertisement appears. Unintentional misrepresentation causes just as much harm as intentional deceit, for the reader does not stop to consider whether or not it has been planned or is an accident. Through just such statements he loses faith in all statements. Particularly is it urged that the use of superlatives be curtailed unless the advertiser can submit proofs to the Better Business Bureau. Their use is not advisable and their force has been weakened through misuse. A Period 'Tone Arm" From those manufacturers who several months hence will In in a position to use a high-grade lone arm and sou ml box of original design and of superior features, \\'F. 1XYITK CORRESPONDhM.K, Visitors to New York are also cordially invited to our New York offices. Samples of this new arm will lie forwarded to the trade shortly .■iftcr May 15th, and deliveries in quantities will follow in thirty days from that period. PERIOD TONE ARM CORP. 55-61 W. 17lh Street, New York Chelsea 4744