The talking machine world (Jan-June 1920)

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THE TALKING MACHINE WORLD May 15, 1920 Trade Mark Registration Applied for Food for Thought: The "B & H" Fibre Needle is a "GOOD" needle, because it neither scratches nor cuts the record. It is a "BETTER" needle, because it does not and cannot injure the record. It is "THE BEST" needle, because it reproduces the natural or musical tone quality of both instrument and voice. The "B & H" Fibre Needle is in every sense of the word a "superlative" needle, because it conveys an element of elegance, refinement and daintiness hitherto unknown in phonographic reproductions. It is a "commercial" needle, because it is the only needle that has proved a factor in the Talking Machine business that has created sales of high priced machines and records, that has instilled interest and enthusiasm in customers. It is a "business proposition" needle, because it will bring you more dollars directly and indirectly than thousands spent in advertising. We know whereof we speak. B & H Fibre Mfg. Co. 33 W. Kinzie Street, Chicago, 111.