The talking machine world (Jan-June 1920)

18 THE TALKING MACHINE WORLD June IS, 192C Are you making Grafonola fans by distributing Columbia advertising fans imprinted with your name? For moving picture audiences, political meetings and all Summer gatherings they're an invaluable medium of publicity. Columbia Graphophone Co. NEW YORK SCHMELZER ARMS CO. PROGRESS TEACH THE OLD FAMILIAR SONOS Victor Demand Is Active, but Railway Conditions Retard Shipments— Building Remodeled Kansas City, Mo., June 5— In a chat with The World, A. A. Trostler, of the Schmelzer Arms Co., Victor wholesalers, stated that the demand for Victor machines and Victor records in this territory is just as keen as it has been in the past, and judging from all indications will continue along these lines indefinitely. The crop situation in this section of the country is coming along in splendid shape, and the dealers are optimistic regarding the future. This company has been somewhat handicapped by the delays in the shipment of merchandise, owing to unsettled railway conditions, but this is gradually being cleared up, and plans are being made for a banner year. At the present time the Schmelzer Arms Co. is remodeling its new building, which it hopes to occupy the first of next month, and when completed this building will be one of the most upto-date and attractive wholesale Victor establishments in the country. Talking Machine Now Interprets Better Music for Children, Says Dr. William A. McKeever, of University of Kansas, an Authority on Child Training— Real Songs Stand the Test "BABY" TOY PHONOGRAPHS POPULAR In a recent chat with The World, Homer Stephens, sales manager of the General Phonograph Mfg. Co., Elyria, O., stated that the demand for the line of "Baby" toy phonographs is meeting with exceptional success. Agencies for the complete line have been established with progressive concerns in all parts of the country, and in addition to the countrywide demand for these phonographs, there is a steadily increasing call from export houses. The company recently instituted an aggressive campaign in behalf of its "Baby" toy phonographs in the Saturday Evening Post, and this campaign is producing excellent results. Mr. Stephens is devoting a considerable part of his time to effective selling work, and under his direction, the sales are growing beyond all expectations. Fast, loud and jerky — such are the chief elements of the jazz music which has jarred and fatigued the nerves of the masses during the post-war period. But, thank heaven, there is now being worked out a plan for the general introduction among the children of a better expression of the fine age-old art of song. The talking machine is rapidly coming into its place as an instrument of instruction and interpretation of better music for the young. And I wish here to suggest to parents the valuable service to which this instrument can be put in any ordinary household. Fortunately the makers of the talking machine seem to be agreed on a program of general education toward a higher class of music for the schools and for children in general. For example, they are now making many records intended to teach or bring back into favor the quiet, the natural calmness and the refined oversoul of refined types of voice and instrumentation. The songs and instrumental selections which have stood the test of time and which are now, and long have been, an expression of the sentiment and the sympathy of the great and good heart of common humanity — these types are being featured by the record makers and are coming rapidly into favor. Any musical selection really worth your time and money will still be alive next week, next year, next generation. Moreover, there is a strange matter here which the parent is prone to overlook, namely, that the ragtime music thrills quickly, wracks and fatigues the nerves, and soon becomes a sort of nausea. Conversely, they must understand that the better music for children — the real music — grows sweeter and dearer through a repetition and slowly finds a delightful abiding place in the soul of the habitual listener. U AUTOMATIC STOPS The simplest and most efficient Automatic Stop on the market. They give excellent service, are easily installed and are absolutely guaranteed. Send SO cents for Sample Stop Kirkman Engineering Corporation 484-490 Broome St., New York Do not be impatient with your child regarding the matter. If his nerves are all unstrung from the continuous clank and rattle of loud and noisy selections, the higher class of music will probably not be especially pleasing to him. However, if you will but continue to present to his ears the harmony of the sweeter strains, at length he will discover the soul of musical art. TO ANNOUNCE IMPORTANT PLANS Buffalo, N. Y., June 5. — In a recent chat with The World, Lionel M. Cole, general sales manager of the Iroquois Sales Corp. of this city, stated that the company has important plans in process of completion which will be announced to the trade very shortly. This company, which is a distributor of Mastertone talking machines and Okeh records, is building up an important clientele in this territory, and its new announcement will therefore be awaited with interest. TUNGSTEN PROTECTION URGED A "moderate measure of protection" to enable the tungsten industry to develop was urged in the United States Senate recently by Senator Phipps, Republican, of Colorado. Some assurance must be given that production will have a stable market, he said, adding that there was a sufficient supply in this country to more than meet domestic demands, estimated at from 5,000 to 7,500 tons annually. Increased price for imported refined tungsten, Senator Phipps said, was making it hard for American steel makers to meet foreign competition.