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Every music lover is a Brunswick prospect
VERY music-lover, and that means nearly everybody in your community, will concede Brunswick superiority if you get him to hear this super-instrument.
Once he understands the Brunswick Method of Reproduction and all it brings in bettered tone, he will become a word-of-mouth salesman for you. Even if he owns another make of phonograph. For tone is the chief consideration. That is what people buy in a phonograph. Most other items are secondary.
So we emphasize tone in all Brunswick advertisements. We call attention to the Uhona, our all-record reproducer. We point out the advantages of the Brunswick Tone Amplifier. We explain why better tone results.
This has caused great interest. So it is the back-bone of Brunswick advertising. And we repeat it over and over again, so as to obtain by repetition a widespread know ledge of the Brunswick Method of Reproduction.
Brunswick national advertising is the basis of the sales approach of Brunswick Dealers. It is essentially a selling campaign of advertising. Many important items we leave unadvertised, so as to give space to the items that will attract attention and bring people to hear The Brunswick.
We ask all Brunswick Dealers to study Brunswick advertising. Is is one of the reasons for Brunswick success. It puts in print what people think about The Brunswick and is constantly acquainting new people with the Brunswick idea.
The Brunswick Dealer is indeed fortunate. His Brunswick Franchise is more and more valuable each day. All because of a super-instrument that the public wants and will continue to demand.
The success of The Brunswick and of the Brunswick Dealer is secure because it is based on Public Demand.
THE BRUNSWICK-BALKE-COLLENDER COMPANY
General Offices: 623-633 South Wabash Avenue, Chicago
Branches in Principal Cities of United States, Mexico and Canada
Canadian Distributors: Musical Merchandise Sales Co., S19 Yoncre Street, Toronto