The talking machine world (Jan-June 1920)

June 15, 1920 THE TALKING MACHINE WORLD 19 DEMAND FOR ORCHESTRAL RECORDS Inquiries From Buyers Make Salesmen Interested in Instrumental Make-up of Orchestras — Timely Data on the Various Instruments Among the users of records for talking machines there seems to be an increasing demand for instrumental records, particularly those made by the great national symphony orchestras. Retail salesmen are being questioned these days by buyers about the instrumental make-up of the orchestra, and the various color tones of the instruments of the band. There is no question but that people are much more swayed by a symphony orchestra than by a single voice, or instrument, no matter how powerful. It isn't just the great volume of the sound either. Back of the carefully blended harmonies of an orchestra lies the sage study of years as to the capacity of each factor that makes up the whole. In this connection some interesting data compiled by a noted director is given below. It shows what we hear when the many instruments of the orchestra join in the interpretation of a masterpiece. Salesmen who oftentimes are sought for information by buyers will be interested to note the emotional impressions which each of the instruments in the orchestra convey. The list, interestingly presented, follows: Violin — All emotions. Viola — -Brooding melancholy and gloom. Violoncello — All emotions. Masculine in effect where violin is feminine. Contrabass — Portentous or ponderous or comical. Harp — Ecstatic. Celestial effects. Flute — Gentle melancholy. Or brilliant. Piccolo — Wild, frenzied gaiety. Oboe — Grief and pathos. Artless innocence. Or rustic gaiety. English horn — Broadly melancholy. Imitates shepherd's pipe. Bassoon — Earnest and somber or grotesquely comical. Contrabassoon — Deep. Impressive. Organ-like. Clarinet — Eloquent and tender. Or spectral. Bass clarinet — Somber. Horn — Romantic as in forest scenes. Or evil and repulsive when its tones are muted. Trumpet — Martial or bold. Trombone — Solemn or menacing. Tubas— Brutal and powerful. Kettledrums — Military effects. Cymbals — Clash of battle festivity. Glockenspiel — Tinkling sweetness. Tambourine and Triangle — Spanish or gypsy effects. "VICTOR PUPS" DO THEIR BIT The following, which we clip from one of the Lakewood, N. J., newspapers, tells the story of the enterprise of Geo. H. Hurlburt's Co., Victor dealers in that city. It speaks for itself: "One of the cleverest attempts at something novel in the advertising line which we have noticed recently was the display of 'Victor' pups which the local dealer, George H. Hurlburt, had in his window to whoop along the cause of the local baseball team, when their benefit performance was being advertised for two nights at Ferber's Theatre. "Mr. Hurlburt had outlined an honest to goodness baseball diamond, grandstand and scoreboard. In all the players' positions small editions of 'His Master's Voice' pups were to be found. The 'ump' was another pup and the grandstand was crowded with them. At night the grandstand was electrically lighted and the whole effect was excellent." DELIVERY CAR WITH HUGE RECORD The M. P. Moller Co., Columbia dealer in Hagerstown, Md., has added a novel delivery car to its service department. The feature of this new car is a huge record which is attached to the side of the car and which attracts considerable attention wherever it goes. In the rural and suburban trade, especially, this feature has proved to be of great advertising value. NEW COMPANY TO MAKE ITS DEBUT The Ideal Record Co., Inc., of New York, Will Have Capital of $150,000— To Operate Business of Recording Along Broad Lines The Ideal Record Co., Inc., is now in process of formation, and according to its plans the company will have a capital of $150,000 with laboratories at 71 West Forty-fifth street, New York. R. P. Winne, one of the veterans of the taking machine industry, and recognized throughout the trade as one of the country's leading recording experts, will be director of recording for the new company. Mr. Winne's experience dates back to the first days of the talking machine industry, for he assisted in the development of the celluloid cylinder record many years ago, and was also associated with the recording division of Thos. A. Edison, Inc. More recently he was manager of the New York Recording Laboratories, and he has spent many years in experimental work in connection with recording. G. J. Lovell, who has made an exhaustive study of acoustics and sound reproduction, will be general manager of the company, and it is planned to concentrate on recording for the trade, personal recording, new and special lines of recording, experimental work and practical and technical service to newcomers in the industry. BRISTOL & BARBER CO. MOVES The Bristol & Barber Co., Inc., New York jobber in Pathe Phonographs and Pathe records, has purchased the building at 3 East Fourteenth street and has moved there from the former location, 111 East Fourteenth street. The Fulton Music Shop at 303 Bergenline avenue, Union Hill, N. J., has opened a store devoted to the exclusive selling of Columbia Grafonolas and Columbia records. The place is being handsomely fitted up. Three Big Factories— and "Knowing How'* Made of 5 ply Panel Stock I! I 6 Model* $85 to $225 Still Have Some Territory Open rtma-Siinna " The Phonograph Inspired*' BUILT in our three lar&e, efficient plants from lumber to finished product by master craftsmen who know the hi&h standard a success ful phonograph must measure up to; and marketed by a sales organization of wide experience in the phonograph field, that aids the jobber and the retailer, thru our advertising and sales helps, to brin£ the Prima-Donna to the ultimate user. Mr. Retailer we kave a jobber in your territory who can supply you over ni&ht with these bi& value phonographs at a liberal discount. Also manufacturing other well known brands. Guaranteed One Year 6 Models $85 to $225 General Sales Corporation 1520 BUFFUM STREET MILWAUKEE, WIS. OWNING & OPERATING GENERAL MFG. CORPORATION RECORDEON PHONOGRAPH CO. HEANEY-SCHWAB BILLIARD MFG. CO. Makers of Fine Billiard Tables Since 1882 Write For Our Liberal Proposition