The talking machine world (Jan-June 1920)

32 THE TALKING MACHINE WORLD June 15, 1920 TRADE POSSIBILITIES IN SOUTH E. N. Upshaw, of Atlanta, Presents Some Facts of Interest Showing the Advance and Prosperity of the South — Sonora Popularity Under the heading of "A Past Master Who Knows," there appears in a current issue of the Sonora Bell the following interesting article by E. N. Upshaw, head of the Southern Sonora Co., Atlanta, Ga., Sonora jobbers: "The South is virgin territory to most Northern manufacturers. Do you realize that E. N. Upshaw the South produces 44 "per cent of the agricultural wealth of the country? It is the impression of many that the South is p:or and that only the cheaper grades will find a market here. "This is no longer true, and we are stocking a considerable number of the finest period models as well as a big selection of the upright Sonoras. "Down in Atlanta we can show you rows of houses worth $40,000 to $60,000. We have a bank with over fifty millions in deposits and four banks with over twenty millions. Atlanta is the fourth insurance center of the United States. "Some day we hope to have larger and more elaborate showrooms than we have at the present time. We are a wholesale house in the wholesale district and enjoy extremely good railroad facilities. "We don't keep Sonoras, we ship them out to our dealers as fast as they come in to us. The demand for Sonoras is extremely large, and we have had to refuse .to take on quite a number of new dealers who are anixous to secure the line. "We have four representations by one firm at Macon, our customer there operating four separate, stores. This dealer's wife was opposed to the taking on of the Sonora line, as she had sold another well-known make of phonograph for a good many years. It was finally decided, however, to put in the Sonora, and it so happened that this merchant's wife herself sold the first Sonora from stock on hand. It was a baby grand, and' so easy was the sale and so enthusiastic was the customer that, with other sales following thick and fast, this lady is now one of the most enthusiastic Sonora representatives in the South. "'The people in the South do not read as much as they do in other parts of the country, at least it is my impression that the national magazines have not as wide a proportion of circulation there. Among those who do read the national magazines, Sonora is as well known as any other instrument, although many of its competitors have been on the market for a great many years longer. "Our dealers are carefully selected and no matter what keen competition the future may bring forth we shall be able to rely on them absolutely because the possibilities of making money with the Sonora are evident as soon as this line is put in. "People to-day are music hungry and it is surprising to discover how well posted the average person is getting to be on musical matters. "Sonora needles are going big. We recently sold one shipment running into the hundreds of thousands. "It is my personal opinion that the excellence of phonograph advertising in general has caused an appreciable improvement in the tone of piano advertising which in the past has been marred by quite a number of questionable practices and policies. "It is evident that we shall have a very big year and our sales will be limited only by the number of instruments which we can obtain." DISSOLVE PARTNERSHIP A. N. Rosenblum and M. A. Berk, who have been operating as the Berk Music Stores Co., in Brighton, Col., have' dissolved partnership, and Mr. Rosenblum will carry on the present business. The company specializes in talking machines and repair work. The A. Schilling Co. is the name of a newundertaking firm in Berlin, Wis., which has just opened. In addition to the undertaking business a full line of Victrolas and records will be carried. The New Model "E' Garf ord Phonograph The Greatest Value on the Market IMMEDIATE DELIVERIES IN ANY QUANTITY in Price in Price New Model "E" Gar ford Phonograph The New Model " E " Garford Phonograph has every desirable feature of the high price phonograph 1 Plays all makes of records without an attachment. 2 Superior Tone Quality. 3 Standard Motor of Recognized Merit. 4 Artistic Appearance. 5 Guaranteed to Give Excellent Service. Order Now for Immediate Delivery SELLS LIKE "WILI>FIRE" THE YEAR ROUND We have an Attractive Dealer Proposition The General Phonograph Mfg. Co. (FORMERLY NAMED THE GARFORD MFG. CO.) ELYRIA, OHIO Why Break Records? Just File Them! That is if you have the wonderful Record filing sys tern which is a feature of The Marvelous MAGNOLA Wa.tcKii\j IKe Music Come Out This is only one feature of many that will command your interest and attention. Let us send you handsome illustrated catalog and information as to our plans for helping you to make money with MAGNOLA. MAGNOLA TALKING MACHINE COMPANY OTTO SCHULZ. President General Offices Southern Wholesale Branch 711 MILWAUKEE AVENUE 1530 CANDLER BLDG. CHICAGO ATLANTA, GA.