The talking machine world (Jan-June 1920)

june 15, 1920 THE TALKING MACHINE WORLD ISOSSI DINNER DANCE ON ANNIVERSARY Western Jobbing & Trading Co. Entertains Southern California Emerson Dealers on Occasion of the Firm's First Birthday Los Angeles, Cal., June 5. — A most enjoyable evening was spent at Christopher's on May 26 by Southern California Emerson dealers and their friends. The informal dinner dance was given by the Western Jobbing & Trading Co. on the occasion of their first birthday. There were 137 guests and all were enthusiastic in their praises of the delightful time spent. The banquet hall was most artistically decorated and a huge birthday cake with a single candle formed one of the features. Dancing took place during the dinner, which was epicurean from one course to another. Business subjects were taboo and the speeches few and brief. A. G. Farquharson, secretary of the Music Trades Association of Southern California, was toastmaster and called for four toasts only — the ladies, the Western Jobbing & Trading Co., I. Lesser, sales representative, and General Manager Boothe. Representative Lesser was introduced by the toastmaster as the man responsible for the evening's festivities and he praised him for the wonderful success which had .crowned his efforts. General Manager Boothe introduced Manager Love and his associates, Irvine Mowat and Walter Hargesheimer. The rest of the evening was spent in dancing to Meyer's Orchestra, which is famous throughout the Southland. Among the guests present were: Mr. and Mrs. E. J. Linne of El Monte; Harry E. Malin, Montebello Furn Co.; William Butts and C. E. Hatch of the Musical Exchange; O. T. Reinhart, E. W. Thomas, H. Thomas, S. G. Srought and Jose Rubio of the Paramount Phonograph Co.; Mr. and Mrs. B. Piatt, Mr. and Mrs. Leroy Smith, Misses B. F. Layher, L. Davis, J. Casey, B. Rockefeller, Ida Riley, I. Blenksmith and J. Velzey, N. Edward and Walter Evans of the Piatt Music Co.; Mr. and Mrs. Walter Salveter, Mrs. Leon La Barr, Miss Sophie McCormick and Leonard Van Berg of the Remick Song Shop; Mr. and Mrs. E. L. Robinson of Robinson's, Pasadena; Mr. and Mrs. E. E. Smith and Mr. and Mrs. Manville Bachman of the Smith Piano Co.; Mr. J. R. Patten of the Zellner Piano Co.; Miss Edna Hollenbeck; Mr. and Mrs. J. Harley Long, Mr. and Mrs. Herbert Lindsay and Misses Ruth Carlson and Leila Carlson of the Long Music House, Pasadena; Mr. and Mrs. John Scouller and Misses N. Klelayberg and Dorothy Rosine of the Fitzgerald Music Co.; Sol. Wishneff of the Huntington Park Music Co.; Mr. and Mrs. Gus Hoemer and daughter of the Hoemer Music Co.; Mr. and Mrs. Walter Gage and Mrs. and Miss English of the Walter Gage Music Co., Hollywood; Mr. and Mrs. A. H. Fuller. D. G. Sunderland and Edward Branch and Miss Dorothy Darling of the Broadway Department Store; Mr. and Mrs. Harvey White and David Handelsmann of the Crescent Soss Invisible Hinges are essential to preserve the beauty of design, particularly when it is desired to disguise the talking machine cabinet. In many of the better cabinets of to-day Soss Hinges are used. They are mechanically accurate and can be installed quickly and easily . Write for Catalogue T. SOSS MANUFACTURING COMPANY Grand Avenue and Bergen Street, Brooklyn, N. Y. Music House; Mr. and Mrs. J. F. Cory of the Vermont Music Co.; Marshall Breedon and Miss Breedon of the Breedon Music Co.; Mr. and Mrs. R. A. Braniger of the Braniger Music Co.; A. Graham Cook, Ed. Zuchelli, Donald Chance, Carl Miles, Wade Metcalf and Misses Helen Dunn, Helen Wilson and Edith Cameron of the Geo. J. Birkel Co.; E. Smith and Miss Lucille Wood of the Bartlett Music Co.; Walter Mann and Misses H. Stone, F. Hornby, G. Baker, E. Schroer, K. Dear, M. Brown, M. Meilleur and Mrs. Rachel Steutzel of Barker Bros., Los Angeles, and Mr. Cornson of Barker Bros., Long Beach; Mr. and Mrs. J. B. Adamson of Ventura; Mr. and Mrs. Daven, Harold Jackson and Miss G. L. King and W. C. Bell of the Wiley B. Allen Co. DIRECT SELLING ABROAD FAVORED Intimate Contact With Buyer Will Stimulate Demand for American Products, Says Head of American Manufacturers' Export Association in Address Before Trade Convention "The question of direct selling abroad," said William L. Saunders, president of the American Manufacturers' Export Association and chairman of the board of the Ingersoll-Rand Co., in addressing a group session of the Seventh National Foreign Trade Convention, at ATTENTION, DEALERS! Do You Wish to Make Your Summer Sales Equal in Volume to Your Fall Business The Portophone will solve the problem. Have your customers take their music with them. The ideal phonograph for outings, camp or boat. Solidly built. Large double spring motor. Thoroughly guaranteed. Plays all disc records. : : : : Let us quote you prices on Portophones and Accessories Esco Music and Accessories Company 137 LAWRENCE ST., BROOKLYN, N. Y. OSCAR ZEPERNICK JOSEPH A KERR San Francisco recently, "seems to me to be altogether a question whether or not we are in a position to finance a project looking to the extension of one's business on a permanent scale. "All experience points to the conclusion that if we have a product of value, something which is, or which might be, used in a foreign locality, and if there is a fair chance to sell it at. a price not too much above that of the native product, we should open an office there. At first, except with large concerns with plenty of money, it is best to get desk room in a house of established reputation. After a while, if all goes well, the branch can be extended as fast as conditions warrant. "In no case that I am familiar with has a business been established on any large and permanent scale abroad except through direct selling. I have a case in mind where a foreigner had the agency of an American product. He was doing a good business and the manufacturer at home was well satisfied. This agent retired from business. An American youth, who was only a sales clerk in his office, was made manager, and he doubled the business the first year. "Not only does direct selling bring the maker and buyer in closer contact and afford means of mutual sympathy and interest, but it enables the maker of the goods to more nearly meet competitive conditions. It shows him how to build his product to. meet the needs or the fancies of his customer. There is also a psychological value in direct selling. The customer thinks and feels that he is in a position to get better prices and terms. Close contact between principal and agent always makes for the best results; there is created a mutual bond of interest. All trade to be permanent and profitable must contain the elements of mutuality of interests. Direct selling promotes this; it is like seeing a man yourself and talking things over with him rather than writing letters or sending someone else to talk to him and represent your case. All buyers in all countries like to place orders with some one who is on the spot. In machinery trades this is of the greatest value. The buyer feels that there is someone near by to take care of the product, to see that it performs properly and to aid in overcoming difficulties and in repairing trouble. "To some this policy looks expensive. It costs money to get it established, but if our product is good and our shops big enough we shall find it the best and cheapest investment in the end."