The talking machine world (Jan-Mar 1921)

January 15, 1921 THE TALKING MACHINE WORLD 65 Doehler Die-Castings Doehler Die-Casts in White Metal and produces Finished Brass Castings by its patented "DO-DI" Process. Truly typify the best product of the diecasting art. For Doehler talent, both engineering and manufacturing, developed the die-casting art to its present high standard. And builded three large modern manufacturing plants at Brooklyn, Toledo and Chicago in order to better and more quickly serve the exacting requirements of its customers — America's most discriminating manufacturers. DOEHLER is truly Die-Casting Headquarters JTHE WORLDS LARGEST MANUFACTURERS OF DIE CASTINGS DOBUB.DB-r I CtMTDIL h INT CHICAGO, ILL. COLUMBIA DISPLAY AT COUNTY FAIR MAN WHO WORKS WILL WIN IN 1921 Pittsburgh Dealer Furnishes Columbia Banners to Exhibitors and Makes a Big Hit Sales Campaign to Get Music Into the Homes of Employes With Aid of Employers Carl Botefuhr, Columbia dealer in Pittsburg, Kan., recently secured some worth-while publicity for his line at the Pittsburg County Fair Using Columbia Banners to Advantage by furnishing Columbia banners to various exhibitors. These banners were placed around the booths in the manner indicated by the accompanying picture. They served not only to call attention to the Columbia trade-mark, but also as a sunshade. Many of the exhibitors said they were going to use these improvised sunshades as part of their future equipment in moving from county to county, following the various county fairs. A. L. Maresh, head of the Maresh Piano Co., Cleveland, O., made a very important suggestion some time since, when he pointed out to the heads of a number of manufacturing institutions that instead of distributing cash bonuses at the end of the year they could give talking machines instead. In this connection a large number of No. XI Victrolas were distributed to good purpose. The point is that this suggestion might be followed up with advantage not only around the holiday, but throughout every month of the year. Employers generally realize the great value of music not only in the factory, but also in the home, and there would be no opposition to dealers getting in' touch with employes of large plants whereby every worker may be enabled to get music in his home at a reasonable expenditure of cash. These are times when every possible means of stimulating trade must be considered and the dealers should see to it that the workshop, as .well as every school and home, should contain a talking machine and a library of records. Tt is not difficult to prepare a sales campaign along this line and it is the man who is going to originate new sales plans and who is prepared to execute them that is going to make the best business record during the new year which has just opened up. In 1921 it is the man who works who will win. NEW COLUMBIA BLACKBOARD SIGN The Columbia Graphophone Co. has prepared a bulletin board, which is in reality a blackboard sign, on which any particular record can be featured. The selections can be changed as often as desired. These can be ordered by Columbia dealers through their branch distributors. PHONOGRAPH CASES Reinforced 3 -ply Veneer The Standard Case for Talking Machines and Records MADE BY Let us figure on your requirements PLYWOOD CORPORATION, Goldsboro, N. C. Mills in Va., N. C. and S. C. SAPPHIRES IMPORTED BALLS 20 c. each 16 c. in dozen lots 13 c. in hundred lots 12 c. in thousand lots POINTS 20 c. each 18 c. in dozen lots 15 c. in hundred lots 1 3yi c. in thousand lots 942 MARKET STREET SAN FRANCISCO, CAL.