The talking machine world (Jan-Mar 1921)

66 THE TALKING MACHINE WORLD January 15, 1921 Do You Throw Money Away? It is not a popular pastime — but still it is unconsciously done by many who just don't know that Repair Parts can be bought for less RENE MADE SPRINGS AND PARTS LAST LONGER COST LESS RENE MFG. CO. Montvale, N. J. LORAIN HOUSE NOW VICTOR DEALER Reidy-Reichlin-Scanlan Co. Celebrates Event With Elaborate Ceremonies The Reidy-Reichlin-Scanlan Co., of Lorain, O., started handling the Victor line recently, at which time they held a very pretentious and successful opening. A large newspaper campaign preceded the opening and a special parade was held, which included trucks loaded with Victrolas and Victor records, and one truck containing the Lorain City Band. A feature of the opening consisted of songs by talented artists. The Fisher Cross Jazz Orchestra of Cleveland provided dance music throughout most of the day. A special Ferris wheel window was prepared for the delight of the children. During the afternoon the Women's Civic Association of Lorain visited the store in a body. A number of out-of-town people were present, including representatives of the Eclipse Musical Co. and Victor Talking Machine Co. TELLS OF TONOFONE POPULARITY E. H. Wade Calls Upon the Trade in New York — Tonofone Needle Output Increases A recent visitor to the city was Edward H. Wade, manager of sales of the R. C. Wade Co., makers of the Tonofone talking machine needle, 110 South Wabash avenue, Chicago. Mr. Wade had an interesting story to tell of the expansion of this business and the growth of interest in the Tonofone needle, thanks to its special merits of satisfying the particular needs of those most critical in the matter of tone reproduction in connection with the talking machine. The Tonofone is now being placed with leading dealers from the Pacific to the Atlantic, and from Canada to the Gulf, and it is expected that the New Year just opened will show the greatest output of Tonofone needles in the history of this company. NEW HOME FOR PEERLESS ALBUM CO. Large Quarters Leased at 636 Broadway, New York — Additional Equipment to Be Installed and Shipping Facilities Improved The Peerless Album Co., formerly of 49 Bleecker street, New York, has leased new premises at 636-638 Broadway, where several hundred feet of additional floor space will be available for the installation of new equipment to provide for increased production. The extra space will also permit of improved shipping facilities. The new location, between Howard and Grand streets, is easily accessible to practically all the principal lines of transportation, which should appeal particularly to visiting buyers, who will find the new quarters very convenient. Phil Ravis, president of the company, has been carrying on negotiations for some time past with a view to securing new quarters. The Feerless Album Co. has one of the most efficient record album plants in the country and in future the albums will be manufactured in their entirety in the new quarters, which will be occupied about February 1. Some time ago the company announced a new album offering some new, exclusive, patented features, manufactured in sets. The trade has received this new prod uct with favor and it promises to become the leader of the company's line. HANDSOME UNICOVICTORY CLOCK Novel Holiday Greeting Sent Out by Unit Construction Co., of Philadelphia A very unique holiday souvenir has been sent by Rayburn Clark Smith, president of the Unit Construction Co., to his friends in the trade. The gift is a Unico Victory clock, which is a Unico aeroplane propeller, in the center of which the clock has been neatly set. The Unit Construction Co. during the war made many aeroplane propellers, including the ones used on the first aeroplane to make the transatlantic flight. The Unico Victory clocks are made from the type of propeller used to generate current for the radio equipment on some of Uncle Sam's battleplanes. It is a very unique souvenir of the world war, as well as of the holidays. QUITE A RECORD TO HAVE "My brother Georgie swallered a dime, an' we sent for the minister." "Why the minister?" "Oh, he can get money out of anybody, dad says." BELL HOOD Semi -Permanent Needle THE BELL HOOD PAT. MAY 4, 1920 SEMI-PERMANENT NEEDLE The Sounding Board Bell produces the beat results. Eliminates as no other needle can. ail mechanical noises. Tonal effects for any record. Made by the Bell Hood Needle Co., New Haven, Conn., U. S. A. IMPROVES YOUR PHONOGRAPH 1 OO PER CENT "The Bell Does W Purifies the tone, reduces the scratching and mechanical sounds to a minimum. SEMI-PERMANENT POINT— Loud— Medium— Soft A profitable needle for dealers to sell. More than 2000 Dealers are now selling them with splendid success. Order from the nearest branch. THE BELL HOOD NEEDLE CO. 183 Church St., New Haven, Conn. 3901 Sheridan Road PETERMAN SALES CO. Chicago, Hi. Oneonta, Alabama A. M. BRINKLE 33 So. 16th St., Philadelphia, Pa. 807 The Arcade, Cleveland 89 10th St., South Minneapolis Distributors for all states west of Mississippi River and Wisconsin