The talking machine world (Jan-Mar 1921)

January 15, 1921 THE TALKING MACHINE WORLD S7 CABLE ADDRESS EEG'D "TTLASSE — PHILA." THE MARK OF (.Qual Quantity ty SERVICE AND Phonographically Speaking LONG DISTANCE 'PHONE BARING 535 SATISFACTION They Talk For Themselves Quotation Delivery Product } RIGHT IMICO INDIA RUBY MICA DIAPHRAGMS INTERNATIONAL MICA COMPANY PHILADELPHIA, PA. U. S. A. INTERNATIONAL MICA CO., 106-110 W. Lake St., Chicago, Illinois factory and sales dept., s;th and brand ywine sts., west phila., pa. moore & whiteside montreal, canada FEDERAL PHONO SUPPLY CO. 3009 JENKINS ARCADE PITTSBURGH, PA. WALTER S. GRAY SAN FRANCISCO, CAL. LAKESIDE SUPPLY CO. 416 SOUTH DEARBORN ST. CHICAGO, ILLINOIS STEINOLA COMPANY Kansas City, Mo. "IMICO" and "SERVICE" are SYNONYMOUS OKLAHOMA DEALER'S VERY STRIKING WINDOW DISPLAY Ferguson Bros., retail merchants of Muskogee, Okla., recently featured Columbia Grafonolas and Columbia records through an attractive window display. A paneling was built in the back of the window, which was finished in a rich, creamy white. Display cards which featured records by particular artists were tastefully arranged. The picture shows the effect produced. The success here achieved points the way whereby other dealers can utilize their show windows to good purpose. NEW UDELL BLUE BOOK Handsome Volume Devoted to Descriptions and Illustrations of Udell Cabinets Just Issued DEMAND FOR TURNTABLE VELVETS COLUMBIA CONVENTION POSTPONED Official of Importing House Believes Talking Machine Industry Must Stick to Quality Branch Managers Will Defer Meeting Until New Offices Are Ready Harold Wimpfheimer, one of the heads of A. Wimpfheimer & Bro., 450 Fourth avenue, New York City, manufacturers and importers of velvets, velveteens and plushes particularly adapted for the equipment of turntables of talking machines, recently stated that despite the unsettled business condition the demands for the season of 1921 for his firm's product. "Boulevard Velvets," have shown an increase over the early orders of 1920. In accounting for this situation he says, "There is no doubt that the talking machine industry is going through a period of reconstruction. It seems to be the unanimous opinion in the trade that the future of the industry lies mainly in the manufacture of quality machines that can meet the competition of the coming months. It becomes necessary therefore for manufacturers to equip their machines with features that will add quality to their instruments." A. Wimpfheimer & Bro. carry several selections of velvets, velveteens and plushes which they find particularly good material for turntables. "Boulevard Velvets" received the Grand Prize and Gold Medal at the St. Louis Exposition. The 1921 Convention of Columbia Branch Managers, which was scheduled for the early part of January, has been postponed. At the time the January date was set the lease which puts the Columbia executive offices in the Gotham National Bank Building, Columbus Circle, New York City, had not been closed. In view of this lease having been closed, it was decided to defer the convention until the new executive quarters are ready to receive the branch managers. An inspection of the new executive home will be a feature of the 1921 convention. The new Udell Blue Book, just off the press, is a very beautiful example of artistic printing and editing. It is a wonderfully made up catalog of the line of music roll and talking machine record cabinets manufactured by the Udell Works of Indianapolis. The cover, printed in a bronze blue ink on Blue Castilian Cover, shows a marked resemblance to the finer varieties of Spanish leather and is one of the newest and best examples of the binder's art. The body text is printed with blue tint border on each page. The illustrations are printed in dull black ink on Dejonge's White Art Mat. The effect is soft, and the cuts have a photographic appearance. The introduction is devoted to a statement of Udell policy, the principal feature of which is that "Udell Dependable Cabinets are built around the proposition that they must 'measure up' with the piano, the player-piano or the talking machine that they are used with." This subject is admirably handled. In the new Udell Blue Book there are over forty-seven photographic illustrations of music roll cabinets and over twenty-six of talking machine record cabinets, with a number of fullpage sketches showing Udell cabinets in home environments. EVERSHARP PENCILS AS XMAS GIFTS Officials of the C. C. Mellor Co., Victor wholesaler of Pittsburgh, gave their friends in the trade a very handsome holiday souvenir in the form of a gold Eversharp pencil, engraved with the name of the person to whom it was given. Accompanying this gift was a very handsome engraved Christmas card featuring a period Victrola. MAGNET DECALC0MANIE NAMEPLATE If that fabled golden fleece existed to-day it would be worth its weight in wool. SOLD SY HURTEAU.WILLIAMS&CO.™ MONTREAL OTTAWA f0R TALKING MACHlUe CABINETS Etc k Pamphlets with fac-simile illustrations and prices mailed on. request. SMITH-SCHIFFLIN CO. 149 Church Street New York City : PHONOGRAPH G-\ > HURON ROAD (imtmitmt <JJ eaosnrr tt*» art «<-— son,® ew MfflWWCl. f"'"fij'ut"^"ffP' z-Xhg?*?} ^= mm sea , «*..=*