The talking machine world (Jan-Mar 1921)

94 THE TALKING MACHINE WORLD January IS, 1921 LARGE TOTAL SALES RECORD FOR YEAR IN LOS ANGELES Review of Business Conditions — Victor Period Designs Grow in Favor — Brunswick Activity — Garbett Delivers Interesting Lectures to Victor Dealers Under Auspices of Sherman, Clay & Co. Los Angeles, Cal., January 4. — Considering that the business for the mionth of December, 1919, was phenomenal, that for the last month of 1920 was extremely satisfactory, for the volume of the sales exceeded that of the former by a large margin in the aggregate. Many firms showed a large increase over the corresponding month of the previous year, while others claimed that they at least equaled last year's figures for the month, but none admitted a falling off. Total sales for the year 1920 far exceed those for 1919. There is a general feeling of optimism for 1921. Sells First Period Model for Cash H. H. Fish, of the Southern California Music Co., enjoys the distinction of selling the first of the Victor Victrolas of period design. These models, which have been looked forward to for a really lonp time, readied Los Angeles just in time for holiday business and have been much admired for their superb workmanship and excellent tone. Mr. Fish sold a Louis XVI Electric for $1,265 cash. War Hero in Santa Barbara After a splendid war record in France, Willism de Vitalis returned to New York suffering from the effects of poison gas. He was advised by physicians to take up his residence on the Pacific Coast, and located in Santa Barbara, where he was given charge of the Vocalion department of Bolton & Jones. Mr. de Vitalis was formerly at Aeolian Hall, New York. Blue Bird Manager Returns After an extended six-weeks' trip in the East, M. F. Fybush, general manager of the Blue Bird Talking Machine Co., has returned to Los Angeles. In discussing the readjustment period which had been reached in the phonograph busi TAILING MACHINE WORLD YOU HAVE AGAIN DEMONSTRATED YOUR WONDERFUL "PULLING " POWER BY SELLING "Y0U-NITM CABINETS ALL OVER THE U . S . A. AND CUBA IN 60 DAYS. OGDEN AT LAST A (For all Table Type OGDEN' S CABINET Machines) Which becomes a "Unit" with the Machine. Fits so the open space or Dust Trap is closed. All You-Nit cabinets are in harmony with the construction of the machine they are made for. Matches in material and finish and fastens to the machine, making a one-piece Unit of superior appearance, greater convenience, and increases the value and salability of every Table Type Machine. Medal A-E Fllltd Id Eduor ChalM Flit, SS Edlion Record, Price IIS SO Rouge aed N,1u'«l Fiei Model A-E Cebinet Net,: Flttlfle dcilgn tor futcfllaf la Edited Bis eelue 6I| men] cKielty BETTER CABINETS, LOWER PRICE, MORE PROFIT A Model for Every Table Type. Edison Disc and Amberolas. Victrola VIII & IXA, Grafonola C & D, Pathe 3 & 6. Ill » r !• r • I I • I e r f ModBl B'E Cibinet Write for list or jobbers carrying this stock ana *;j«r *•» » » "> ■»« '•>«» <•• prices of all models. Prepare now to supply the increasing demand for lower priced outfits. We can ship you now. OGDEN CABINET CO. Lynchburg, Va. ness, as in other lines, Mr. Fybush expressed the opinion that the public would demand 100 per cent merit in the goods that they purchased and that the manufacturer who concentrated along these lines was bound to survive and win out. Barker Bros. Have Busy Days During at least two weeks previous to Christmas Day the thirty-two record demonstration booths and salesrooms in the phonograph department of Barker Bros, were taxed to their limit, and there were times when customers were obliged to await their turn to listen to records in comfort. General Manager Booth reports that the sales for December far exceeded those for the corresponding period of last year. New Vice-president at Richardson's Wid Gunning, editor of "Wid's Daily," the publication which is known far and wide as the "Dun and Bradstreet" of Filmdom, has secured an interest in Richardson's, Inc., and was recently elected as one of the vice-presidents of the company. Mr. Gunning was well known formerly in talking machine circles and was at one time a member of the traveling sales force of the Victor Talking Machine Co. Opens Special Repair Shop A much-needed repair shop has been opened by F. L. Cook in the Bumiller Building. Mr. Cook is well known among the trade as a very competent expert repairman and "trouble shooter," and his shop will be much appreciated by dealers whose own repair departments are extra busy or who are without such help. Pathe Rooster Holds Sway The phonograph department of Goodan-Jenr kins Furniture Co. is devoted exclusively to the sale of Pathe phonographs and records. W. C. MacDonald, manager of the department, is a very enthusiastic devotee of Pathe products and believes that the public is realizing more and more the points of excellence of the Actuelle and of Pathe records. Wiley B. Allen Co. Specializes Manager Tucker and his able department manager, Mr. Jackson, seem determined to leave no stone unturned towards making their record department second to none. Accordingly the services of Mrs. Greenwood have been engaged as a combination efficiency, educational and originality expert. Mrs. Greenwood comes well equipped through the experience which she gained on the educational staff of the Victor Talking Machine Co., and this, combined with a charming personality and a wonderful and untiring capacity for hard work, cannot fail to produce results. Barnes Boosts Brunswicks Some very excellent publicity is being given the Brunswick phonograph and records by the Barnes Music Co. George H. Barnes, president of the concern, has a strong grudge against himself; instead of being head of a very successful music house he should be devoting all his time to advertising. It is too bad but cannot be helped, although doubtless there are many who would trade jobs, and anyhow, George lets off steam by writing the copy for the Barnes Music Co., and it is very good and, what is most important of all, it produces results. Sherman, Clay & Co.'s Dealer Service A series of lectures have been recently given to Victor dealers by A. F. Garbett, special representative for Sherman, Clay & Co., Victor distributors. Mr. Garbett was formerly with the Victor Talking Machine Co. and edited both the Victor monthly supplement and the Voice of the Victor. His knowledge of music is very extensive and he seems to have mastered the art of record salesmanship. His lectures filled his hearers with renewed enthusiasm and gave entirely new and original ideas both from a psychological point of view and a musical sense. Reports have already been made of direct results obtained by his pupils at these few lectures. Harry Clubb, who was very, well known in Los Angeles in former days and was for years in charge of the talking machine department of the Wiley B. Allen Co., was a visitor here for a few days recently. He was heartily welcomed.