The talking machine world (Jan-Mar 1921)

February IS, 1921 THE TALKING MACHINE WORLD 67 CABLE ADDRESS EEO'D "FILASSK — PHILA." THE MARK OF ANYjS Size uantity ality SERVICE AND LONG DISTANCE 'PHONE BAKING 535 SATISFACTION Slight Phonographically Speaking VTy They Talk For Themselves IMICO INDIA RUBY MICA DIAPHRAGMS INTERNATIONAL MICA COMPANY PHILADELPHIA, PA. U. S. A. INTERNATIONAL MICA CO., 106-110 W. Lake St., Chicago, Illinois FACTORY AND SALES DEPT., 37TH AND BRAND YWINE STS., WEST PHILA., PA. MOORE & WHITESIDE MONTREAL, CANADA FEDERAL PHONO SUPPLY CO. 3009 JENKINS ARCADE PITTSBURGH, PA. *" WALTER S. GRAY SAN FRANCISCO, CAL. LAKESIDE SUPPLY CO. 416 SOUTH DEARBORN ST. CHICAGO, ILLINOIS STEINOLA COMPANY Kansas City, Mo. Write for "IMICO" representation in your territory— domestic or foreign. Special facilities for Export Business. "IMICO" and "SERVICE" are SYNONYMOUS OUTSIDE SALESMEN GETTING RESULTS IN LOS ANGELES Talking Machine Houses Going After Business and Getting It — Educational Plans Discussed — Magnavox on Tour of the World — Local Association Holds Meeting Los Angeles, Cal., February 1. — Talking machine business for the first month of the year has been fair. Record sales would have been considerably larger, of course, if stocks had been more complete — there is still a considerable shortage among the old standard numbers, and many of the late hits are soon sold out, while records of the most famous artists have been unobtainable for months. The engagement of crews of outside salesmen has been inaugurated by a few firms, which serves as a reminder of old times when house-to-house canvassing was in vogue. With the increase of stocks of machines urged by jobbers and manufacturers on the dealer there is no doubt that greater efforts will be made toward sales than ever before during the present year, and many persons who have no thought of owning a talking machine at the present time of writing will find themselves proud possessors of reproducing instruments before the passing of many moons has taken place. Educational Representative Entertained A dinner which was attended by sixty-five persons was given at Christopher's on January 18. Mrs. Greenwood, manager of the record department of the Wiley B. Allen Co., presided, and the guest of the evening was Miss Cross, special representative of the educational department of the Victor Talking Machine Co. A majority of the record salesmen and saleswomen from the various Victor record departments in Los Angeles were present, as well as managers and the heads of departments. After a sumptuous repast Mrs. Greenwood made a neat speech and introduced Miss Cross, who, she said, would relate some of the methods which were employed in educating children along musical lines through the Victrola. Miss Cross then gave, a most interesting demonstration with charts and a school Victrola, which had been provided for the occasion. Then, after the tables and chairs had been placed on one side instruction was given in folk dancing, and Miss Cross soon had the satisfaction of seeing the entire company engaged in a rousing Danish folk dance. Everybody declared the evening a most delightful and instructive one and all were unanimous in their praise of the charm and skill shown by their fair guest. Magnavox to Go Around the World A trip around the world which will occupy two years commenced last week when the twenty-eight-foot boat Wisdom 2 left the port of Los Angeles for the South Seas. The Marquesas, Fiji and Samoa Islands will first be visited, and subsequently the Antipodes, Sumatra and Borneo, and thence to China and India. The voyage is undertaken for scientific research work and included in the equipment are motion picture machines and a Sonora phonograph equipped with a Magnavox. The Sonora with the Magnavox is in charge of G. A. McNeil, who was formerly a member of the sales force of the music department of Barker Bros. The effect of grand opera, sacred music and jazz on the natives of the various countries should add considerably to the interest and results of the expedition. Sherman, Clay Manager Visits San Francisco Charles Ruggles, Los Angeles branch manager of Sherman, Clay & Co., Victor distributors, left last week for a visit to San Francisco. Mr. Ruggles anticipates a wonderful year in business and looks forward to an increased supply of records and the elimination of the back orders for hundreds of thousands of records which he has placed with the factory during the last few months. Music Trades Association Meets The monthly meeting of the Music Trades Association of Southern California was held on January 12 at Ye Bull Pen Inn. There was a large attendance present. E. A. Geissler, president, occupied the chair. Spends Night on Ocean in Hydroplane Newton Hancock, of the Hancock Music Co., had an unpleasant experience recently which might have ended still more seriously. He was invited to attend a ball at San Diego, together with three other musicians, in order that they might dispense sweet music to the dancers. It was arranged that they should be taken down the coast over the sea in a Navy hydroplane. Unfortunately the machine developed engine trouble and they were obliged to descend two thousand feet to the ocean. This proved a difficult task because it was dark, but it was accomplished safely. However, in spite of search parties in the shape of submarine chasers being sent out, they were not found until 6 o'clock next morning and were compelled to spend the night baling a leaky boat — seasick, cold and hungry. Blue Bird Company Speeds Up Increased production of Blue Bird phonographs, including some new period models, is taking place at the factory. General Manager Fybush recently appointed D. G. Sunderland as superintendent of sales, and aggressive sales plans have been inaugurated and it is anticipated that still further additions to the plant will be necessary. A LOWELL STORE THAT IS BUSY Lowell, Mass., February 1. — The Lowell Commission House, located at 374 Middlesex street, which carries the Emerson line and that of the General Phonograph Corp., has been having a good business and apparently this is one of those houses that refuses to be "downed" by alleged business conditions. The manager of the talking machine 'department of this large establishment, which as a larger proposition carries a fine line of rare antiques, has been taking on a large stock of goods in anticipation of better days, which condition is warranted by present sales, which are growing fast. BUYS THE TRIPLETT STORE The Triplett Phonograph Store, Osgood, Ind., has been purchased by Dr. Freeman, who is perfecting plans for its enlargement and improvement. MAGNET DECALCOMANIE NAMEPLATES FOR TALKING MACHINE CABINETS Eu c r SOLD BY HURTEAU.WlLLlAMS&CO>r MOMTREAL OTTAWA Pamphlets with fac-simile illustrations and prices mailed on request. g SMITH-SCHIFFLIN CO. 149 Church Street New York City SOIL® EV SSB® ssr<