The talking machine world (Jan-Mar 1921)

February 15, 1921 THE TALKING MACHINE WORLD 105 BRUNO Like a new broom, Victor Ready Reference Labels sweep clean. Cobwebs never form where these little trojans are. Let them work for you, too, Mr. Victor Dealer. BRUNO UNIQUE RETAIL ESTABLISHMENT Sonora Dealer Purchases Church as Retail Headquarters — Unusual Means for Display In these days of "blue laws" it is interesting to learn that someone is actively engaged in ail opposite direction. In the city of Franklin, Novel Retail Sonora Headquarters N. H., it was decided that one of the churches was not needed, and an enterprising Sonora dealer, H. E. Rainville, purchased the church and turned it into a retail home for the Sonora. This home for the display of the Sonora product is not only unique but has possibilities for display which are thoroughly unusual. On the opening day Mr. Rainville gave a concert, and no less than a thousand people from Franklin and the vicinity called to inspect this Sonora retail establishment. Mr. Rainville, who is one of Franklin's best No. 35217-Basket filled with flowers each 75c, per dozen $7.50. My Spring Catalogue No. 35 with illustrations in colors of Everlasting Decorative Flowers, Plants, Vines, Shrubbery, etc., free for the asking; write for it to-day. FRANK NETSCHERT 61 BARCLAY ST. NEW YORK, N. Y. known business men, came to this country from Canada in 1890, and three years later began work for C. C. Paige, continuing with Mr. Paige for sixteen years. Eight years ago Mr. Rainville bought out Mr. Paige, and the business under his management has grown to be one of the leading concerns of its kind in this territory. ANNOUNCE COLUMBIA RECORD SALE Selected List of Retired Columbia Records to Be Offered to Public at Fifty-nine Cents Each in Order to Reduce Size of Catalog The Columbia Graphophone Co. announced this week that, effective March 1, Columbia dealers may offer their trade a list of 130 records (260 selections) which will retail at fiftynine cents. In making this important announcement the company stated as follows: "To keep the Columbia record catalog within a reasonable size we must retire certain records. Many of these are still popular enough to sell quickly at a popular price. Within a few days you will receive our retired record list which will give you the full list of records to be sold at fifty-nine cents. If you need more of these 130 numbers you can get them from Columbia branches at fifty-nine cents, less your regular discount. We have discontinued the manufacture of these records, so the supply is limited. "The majority of these records have been released within the last eighteen months. You will find on the list selections by such artists as Al Jolson, Art Hickman's Orchestra, Van and Schenck, Harry Fox, Guido Deiro, the Paul Biese Trio, Ted Lewis' Jazz Band, Henry Burr, Campbell and Burr, the Peerless Quartet, Sterling Trio, etc. "We are going to advertise this sale in all parts of the country in the daily papers. The publicity value of this sale to your store will depend upon the degree of energy and enthusiasm with which you back it up. We will supply you with advertisements that will pull if you want to advertise it on your own account." The 130 records on the retired record list included in this fifty-nine-cent sale are all ten-inch double-disc Columbia records, and these records will be eliminated from all future editions of the Columbia record catalog, and will not be pressed at the Columbia record plant in the future. The sale applies only to these 130 records, each one of which will carry a suitable label advising the public that the record is on the special retired list, retailing at fifty-nine cents. PROSPECTS BRIGHT IN CHICAGO H. B. Levy, Aeolian Co. Manager, Brings Encouraging Report From the West H. B. Levy, manager of the Chicago branch of the Aeolian Co., who was at headquarters at Aeolian Hall, New York, last month, had the following to say regarding the business situation in the West: "Retail Vocalion business in Chicago over and since the holidays was very satisfactory. The Christmas Club carried . on by Mandel Brothers, who retail the Vocalion in Chicago, pulled tremendous results, and although the advertising was on our two cheaper instruments, the average sale actually brought in by this advertising was very much in excess of the retail prices on the instruments featured. "Possibly the most interesting development of our Chicago business is the merchandising of the new Red Record. These recordings are going through in such excellent shape and the product itself is of such distinctiveness that 1921 will undoubtedly be a great year so far as the sale of these records is concerned, not only in Chicago, but in the entire territory surrounding. This fact, coupled with the increased production program, enhances our agency terms tremendously. This is reflected by the many inquiries we are receiving, not only in Chicago, but elsewhere from our national advertising in the Saturday Evening Post, etc." ESTABLISH FACTORY IN SHANGHAI The Franco-Chinese Co., Ltd., has opened a factory in Shanghai to manufacture talking machines and records. FORM NEW MOTOR CORPORATION The Haidel Spring Motor Mfg. Corp. was recently incorporated in Delaware with an authorized capital of $1,000,000. The incorporators are: C. T. Cohee, C. B. Outen and S. L. Mackey of Wilmington. NOW WITH BALDWIN PIANO CO. W. H. Youse and E. P. McDonald have resigned from the Period Cabinet Sales Co., at New Albany, and are now associated with the Baldwin Piano Co., in Louisville, Ky. To be a good listener is sometimes as important with the salesman as to be a good talker. If possible, he should be both. The No. 106 Shattuck Fibre Stand after its owner had traded the No. 6,Victrola Has Your Distributor Approached You on These Beautiful Victrola Stands? The demand for Fibre furniture is growing very rapidly. That is only one of the many reasons why the Shattuck handwoven Fibre Stand sells. Finished in Oak or Mahogany, or special finishes to match any settings, nothing is more beautiful, more practical, more economical. Everybody likes these "Shattucks" and everyone can afford to have one. They'll sell your small machines. The Shattuck Fibre Furniture Company Makers of Quality Furniture CLEVELAND :: OHIO Ask your distributor how we furnish your booths and reception room