The talking machine world (Jan-Mar 1921)

112 THE TALKING MACHINE WORLD February 15, 1921 THE TRADE IN PHILADELPHIA AND LOCALITY— (Continued from page 110) years, returns to the talking machine business as vice-president of the National Music Stores, Inc., a new concern which plans to open a chain of talking machine stores throughout the country. Mr. Gabriel years ago was connected with the Western Electric Co. when that company was a Victor and Edison distributor, .later entering the employ of the Columbia Co. when they were located at 1019 Market street, Philadelphia, and with that company rose in the ranks to branch office manager, having been placed in charge of their Camden office, which was then located at 200 Broadway. However, Mr. Gabriel during the time he was not connected with the talking machine trade was closely associated with it, having been in charge of the club plan department of N. Snellenburg & Co., where he handled talking machine credits. To Act as Regina Distributors The Regina phonograph will receive excellent representation throughout the State of Pennsylvania and adjacent territory through the formation of the Dutton Corp., with headquarters at 1025 Arch street, Philadelphia, Pa. This new corporation will distribute the Regina phonograph in conjunction with its wholesale furniture and will also distribute Gennett and Paramount records, Tonofone and Brilliantone needles. Weymann Finds Victor Output Increasing H. W. Weymann, of H. A. Weymann & Son, says that every mail is bringing his firm congratulatory messages from .dealers on the supply of Victor machines that they are receiving, and he says that the prospects of the Victor record increased output encourages one and all of their Victor dealers to look forward to a busy year. They have been able to add a number of new retail dealers to the Victor since the supply has increased to the extent that they are able to take reasonably good care of them. Penn Co. Enjoys Good Month The Penn Phonograph Co. has been enjoying a very good business in January. Machines are coming through in good shape and record shipments were never better. The company expects shortly to be in a position once again to fill orders from its racks, something it has not done for four years or more. Both of the Penn salesmen, Messrs. Hippie and Brown, have returned from the road and have brought with them very good reports as to conditions in their respective territories. Among the recent visitors to the offices of the firm were Mrs. Tietlebaum, of the Nanticoke Temple of Music; Robert Parker, manager of George Parker, of West Chester, and George Gewehr, of Wilmington, Del. Dealers Use Profits to Improve Own Stores L. P. Brown brings the following reports of dealers in his section: He says that Shaffer & Kreamer, of Lock Haven, Pa., are taking every dollar they made last year in profits and are reinvesting it in their business in the enlargement of their store and equipping it with additional demonstrating booths. Another firm that Mr. Brown states has been making marked improvement is the Shafer Sporting Goods Store, of Phoenixville, Pa., which has spent nearly $5,000 on improving its store and in adding several new Unico Construction Co.'s booths. Langford Now With Philadelphia Show Case Co. Douglas Langford, who has been with the Aeolian Co. in New York for the past eight years, has connected himseif with the sales force of the Philadelphia Show Case Co. and will act as territorial supervisor, spending his time with the various salesmen. Musical Comedy Stars Give Concert A very enjoyable Emerson record concert was given in the Gimbel Bros, talking machine department the last Tuesday in January by leading artists from the "Pitter Patter" company, playing here at the Walnut Theatre. The Emerson was the first of the record people to get the "Pitter Patter" music before the Philadelphia public. Manager Fox, of the Emerson Phila delphia Co., reports that his business all through January has been very good and that records are coming through with a very steady movement. Mr. Hopkins, of the Hopkins Phonograph & Piano Co., of Chester, was a recent visitor. Penn Dog Helps Victrola Census The Penn Co. reports that a number of its dealers has signed up on its advertising proposition which binds the giving away of a miniature Victor dog to each person coming into the store who is willing to sign a questionnaire, which will be a talking machine census of the dealer's locality. The Penn Victor dog business is starting again in a brisk way. C. S. Tay Calls on Pathe Trade The Pathe people report very encouraging business all through January and they are. getting large orders from all sections of their territory. C. S. Tay, formerly connected with the local Pathe Co., but now representing the Pathe corporation in Chicago, was in Philadelphia for an entire week in January calling on the trade. Everybody's to Issue New Catalog Everybody's Talking Machine Co. reports that business has been very good right along. ■ It will soon issue a large catalog which is to contain about 1,000 cuts of different parts of machines that are handled. The latest thing added to the list of parts is a spring-inserting tool Why Is the Penn-Victor Dog a Success? FIRST — Because the Penn-Victor Dog advertises the Victor Talking Machine and Victor Records, the best talking machine and records on the market. SECOND — Because the Penn-Victor Dog is recognized as the dog in the trade-mark "His Master's Voice." Everybody admires the dog and wants it if it can be had. THIRD — Because the Penn-Victor Dog establishes a personal relation between the dealer who gives it away, his name being cast in the pedestal, and the person receiving it. Questionnaire FOURTH — Because dealers in all parts of the United States, England, Canada, Bermuda, Australia, Hawaii, Brazil, Argentina and Central America have used the Penn-Victor Dog and many have written us telling of its successful use as an advertising feature. FIFTH — Because the Penn-Victor Dog affords the dealer the opportunity to make a complete survey of his territory through the use of the questionnaire as shown in the illustration, a dog being given to those persons filling out the questionnaire. VICTROLA DEPARTMENT R. L. FOORD FURNITURE CO., Wilmington, Delaware Do you own a Talking Machine (yes or no) What Make Is it in good playing condition (yes or no) Have you ever thought of exchanging it for a newer or larger model (yes or no) , Do you receive the Victor Record Supplement each month (yes or no) Have you ever thought of buying a Victrola (yes or no) Name Address City The questionnaire shows you who has a Victrola; who has not a Victrola; who has the desire for a Victrola; who has a machine of another make and wishes to exchange it in part payment for a Victrola; whose name is not on your mailing list for the monthly supplement, but wants it there. Atlanta. Ga Elyea Talking Machine Co. Baltimore. Md Cohen & Hughes. E. F. Drnop & Sons Co., Inc. Birmingham, Ala Talking Machine Co. Boston, Mass Oliver Ditson Co. Eastern Talking Machine Co. The M. Steinert & Sons Co. Buffalo. N. Y Buffalo Talking Machine Co. Burlington, Vt American Phonograph Co. Butte, Mont Orton Bros Chicago. HI Chicago Talking Machine Co. The Eclipse Music Co. Cincinnati. 0 Ohio Talking Mftrhine Co. Cleveland, Ohio Cleveland Talking Machine Co. Denver, Colo The Knight-Campbell Music Co. El Paso, Tex W. G. Walz Co. Honolulu, T. H . . . . Bergstrom Music Co., Ltd. I ndianapotis. Ind . Jacksonville, Fla. . Memphis, Tenn Kansas City. Mo. . Milwaukee, Wis. . . Minneapolis, Minn. Mobile, Ala New Haven. Conn . , Newark. N. i New Orleans, La. . New York City . Stewart Talking Machine Co. .Florida Talking Machine Co. .Houck Piano Co. .J. W. Jenkins Music Co. .Badger Talking Machine Co. .Beckwith-O'Neill Co. .Wm. H. Reynalds. .The Horton-Gallo-Creamer Co. .Collings & Co. .Philip Werlein, Ltd. . Emanuel Blout. C. Bruno & Son. Knickerbocker Talking Machine Co. New York Talking Machine Co. Orme3, Inc. Silas E. Pearsall Co. Louis A. Schwarz, Inc. PENN PHONOGRAPH COMPANY, 913 ARCH ST., PHILADELPHIA, PA. Omaha, Neb Mickel Bros. Philadelphia, Pa....H. A. Weymann & Son. Pittsburgh, Pa W. P. Frederick Piano Co. Portland, Me Cressey & Allen, Inc. Rochester, N. Y E. J. Chapman. St. Louis, Mo Koerber-Brenner Co. Toledo, Ohio The Toledo Talking Machine Co. Washington, D. C... Cohen & Hughes. E. F. Droop & Sons Co. Robt. C. Rogers Co. Dealers not served by any of these distributors will be sold direct by uS or we will charge through your preferred distributor if so requested. InC. Victor Distributors Wholesale Only