The talking machine world (Jan-Mar 1921)

114 THE TALKING MACHINE WORLD February 15, 1921 TO RECORD ON PACIFIC COAST flWMI«IIH>— «NfJfa yMH««»»«««»«iMM>H«»IIHIl«»«/«tf>y '**!•( f/t||ll(^||l*IIH>il«| *•••>• I* lii«C5 MIMHIlliiMltH V UtlltlMft 4*1 E. N. Burns, of Columbia Co., Leaves for San Francisco in Order to Secure Some Additional Records by Art Hickman's Orchestra E. N. Burns, vice-president of the Columbia Graphophone Co., who is devoting practically all of his time to the recording division, left for the Pacific Coast on Sunday with a recording equipment for the purpose of making an additional series of Art Hickman's Orchestra records. This famous exclusive Columbia artist and his orchestra are now playing at the St. Francis Hotel, in San Francisco, where they are steadily increasing their tremendous popularity and prestige. It is possible that Mr. Burns will also make a series of records by Ted Lewis and his band, as this well-known orchestra and exclusive Columbia artist are at present also sojourning on the Pacific Coast. COOPERATING WITH DEALERS Griffith Piano Co., Newark, N. J., Sonora Jobber, Rendering Efficient Service to Dealers — Enthusiastic Regarding Period Model Business The Griffith Piano Co., Newark, N. J., Sonora jobber, which has been notably successful in developing sales in its territory, has devoted particular attention to stimulating the demand Busy Home of Griffith Piano Co. for Sonora period models. Its efforts have met with a hearty response from the dealers, and the Griffith sales organization is co-operating to excellent advantage with Sonora representatives in handling this business. Commenting recently upon the possibilities for 1921 Sonora period model business, one of the executives of the Griffith Piano Co. said: "Dealers who stocked Sonora period models as an experiment have found that they sell umiiiiiiiiiiiiiiii mmTHmHmrmwmmmmmmrmmmMmmiltHHH,. quickly, and that their sales possibilities are unlimited. In our Newark store we placed a Sonora Chippendale in our window and sold two in a few hours. In fact, in one day we sold six period models because passers-by admired the models in our window display. "Our experience has absolutely 'sold' us on period models, and we look forward to a very big year in this type of Sonoras. About sixty per cent of our total advertising will be devoted to featuring period models. The instruments will be featured extensively in all of our sales plans, and our dealers will be given every opportunity to take advantage of our experience and our organization in the development of period model business." OPTIMISTIC OVER OUTLOOK A recent visitor to New York was W. F. Hitchcock, president of the Phonomotor Co., Rochester, N. Y. He was accompanied by his son, and called upon the leading members of the trade in this, city in the interest of the electric talking machine motor and automatic stop which his firm manufactures. Regarding trade conditions Mr. Hitchcock was optimistic and reported a steady improvement not only in his territory, which he recently visited1, but also throughout the Canadian trade, which he had previously toured in order to learn of conditions there. AKRON HAS WIRELESS CONCERTS Young Radio Enthusiast Entertains Nearby Operators Twice Daily With Song Hits Akron, O., February 5.— Sending music by wireless is the latest accomplishment of Donald A. Hoffman, 50 S. Balch street, this city. Daily, between the hours of 3 and 4 and 6 and 7, the notes of the latest records are sent out on air waves and are picked up by the wireless operators within a radius of forty miles. With an ordinary receiving outfit the musical waves can be picked up, Hoffman says. The concerts have been sent out every day this week. "With the attachment of certain coils to magnify the sound at the receiving end and the addition of a horn similar to that on an ordinary talking machine, the wireless concerts can be received in any part of the city with the same volume of sound as when records are played on the machine," Hoffman says. "There would be no more difference in the sound from the horn at the receiving end than if the horn was part of an ordinary talking machine." According to Hoffman the sound is picked up at South Akron station so strong with the ordinary wireless head receivers that it can be heard all over the room. When the wireless receiver is placed to the transmitter of a telephone the playing music can be plainly heard in the receiver at the other end of the line. Quality Distinction The "VICSONIA" Reproducer Recognized for its Perfect interpretation of Edison Disc Records on Victrolas and Grafonolas. Fitted with permanent jewel point. No loose parts. Note: The Vicsonia is made of Bronze, sand casted and machined to measurement. Finished in heavy Nickel or Gold plate. Flexible stylus. Meet the demand — Serve your customers Sample Model "A" or "B" Vicsonia will be sent on receipt of $4.50. Retail price $7.50. Note: Model "B" Vicsonia plays both Edison and Pathe records VICSONIA MFG. CO., Inc. 313 E. 134th STREET NEW YORK, N. Y.